Penhaligon by Jade Aspindle

Penhaligon by Jade Aspindle https://padlet.com/400916041/ccn25oymw4rlcgbu Term 3 - Taking a British home or Beauty brand into an Asian Market en-us 2020-04-24 15:21:14 UTC 2026-03-06 03:24:33 UTC hello@padlet.com Generation 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/528646734 Gen-Z
1996-2015
Grew up in a technological and social media world
Listen to others opinions, wants to feel valued and listened to
Millennials
1981-1995
Research before buying

]]> 2020-04-24 15:22:48 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/528646734 Values 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/528652505 Travel, wellness, minimalism, sense of feeling at home, calm, nature/sustainability, bring outside in, mindfulness, escape from reality]]> 2020-04-24 15:24:52 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/528652505 Chosen Brand - Penhaligon 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574707522 Penhaligon’s is a fragrance brand, founded in 1870, that mainly sells perfume but has also expanded into bath and body products and candles. Penhaligon has been noticed in the past by members of the royal family with Queen Alexandra awarding Penhaligon with a Royal Warrant in 190, giving the brand a prestigious feel. ]]> 2020-05-15 10:14:53 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574707522 Original brands considered: 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574709234 Made and Good, EM, MAiK, Dunelm, Next]]> 2020-05-15 10:15:50 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574709234 Concepts considered: 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574711048 Crystals, healing, humidifiers, calming atmosphere, life hacks ]]> 2020-05-15 10:16:54 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574711048 Chosen Concept 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574712466 For my move into an Asian market, I would like to expand Penhaligon’s further into the home fragrance market by adding more products to their product profile. I will also adapt their current Fragrance Profiling Feature to be used for home fragrance as well. ]]> 2020-05-15 10:17:45 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574712466 REBRANDING 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574713430 With Minimalism and Contemporary style becoming more popular in the Hong Kong market, I will rebrand Penhaligon’s logo to become more minimalistic. ]]> 2020-05-15 10:18:20 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574713430 NEW PRODUCT LINE 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574714540 Take the scents they already have develop these into reed diffusers, which have become more popular in recent years as a substitute for candles or other home scent diffusers.

The diffusers would have the same packaging as their candles with the new logo.

]]> 2020-05-15 10:18:42 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574714540 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574716115 2020-05-15 10:19:40 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574716115 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574718603 2020-05-15 10:21:07 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574718603 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574720802 2020-05-15 10:22:28 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574720802 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574727414 2020-05-15 10:26:11 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574727414 FRAGRANCE PROFILING 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574728249 Developing their current services, I will develop their fragrance profiling feature for perfume into candles and perfumes. This feature involves the customer filling in a survey of who the perfume is for, where they want to wear it, what type of holiday they like, which scent appeals most etc.

I will create a similar survey for a more home based scent that will give the customer their recommended personalised scent.

]]> 2020-05-15 10:26:42 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574728249 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574729254 2020-05-15 10:27:22 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574729254 Concept 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574731181 Life simulation games with different missions to complete. Each level that is completed could unlock a new scent which will have powers that help the player complete other missions. Player will be able to create and decorate their own home using the describing words that are used in the survey on the website for the fragrance profile. ]]> 2020-05-15 10:28:33 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/574731181 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/599426495 2020-05-28 15:32:24 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/599426495 Scents Vs Moods 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640910515 Lavender = Calming
Lemon = Fresh
Sandalwood = Earthy
Cosy = Cinnamin]]> 2020-06-26 10:14:57 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640910515 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912103 2020-06-26 10:17:58 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912103 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912238 2020-06-26 10:18:18 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912238 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912377 2020-06-26 10:18:34 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912377 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912492 2020-06-26 10:18:49 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912492 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912589 2020-06-26 10:19:03 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640912589 TARGET MARKET 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640913544 18-30
Mainly Women
Value sustainability and well-being

]]> 2020-06-26 10:20:59 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640913544 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640913959 2020-06-26 10:21:40 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640913959 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640914053 2020-06-26 10:21:55 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640914053 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640914445 2020-06-26 10:22:42 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640914445 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915466 2020-06-26 10:24:43 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915466 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915580 2020-06-26 10:24:54 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915580 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915666 2020-06-26 10:25:06 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915666 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915745 2020-06-26 10:25:16 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915745 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915828 2020-06-26 10:25:28 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915828 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915904 2020-06-26 10:25:38 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640915904 Research 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640916221 https://www.ft.com/content/31bb0fa4-a236-11e9-a282-2df48f366f7d]]> 2020-06-26 10:26:15 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640916221 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640916498 https://www.gamesindustry.biz/articles/2019-10-10-the-enduring-appeal-of-simulation-games ]]> 2020-06-26 10:26:55 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640916498 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640916881 https://www.washingtonpost.com/video-games/2020/02/04/how-sims-navigated-20-years-change-become-one-most-successful-franchises-ever/ ]]> 2020-06-26 10:27:43 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640916881 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917038 For my game that will go with the move of my brand to an Asian market, I will create a life simulation game. The game will allow the player to create their own character, which will be an anime design. They will be able to choose their own name, body shape (height, weight, colours - hair, eye, skin) and outfit. Once they’ve created this they will ‘move in’ to an apartment in Hong Kong city and begin their journey. Their apartment will have basic items like a bed, fridge, toilet, shower and sink. The first mission for all players will be to go to a furniture store and buy an item for their apartment. This is to teach players how to navigate around the game. ]]> 2020-06-26 10:28:03 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917038 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917166 The aim of the game is to complete missions to level up. Each level is unlocked by completing 10 missions. Missions are based on everyday tasks that someone in Hong Kong would do but at a more exaggerated level. For example, collect mail, help your neighbour and completing a job. There will also be missions based around the city e.g build a city hall, help out at the charity event and discovering new places. There will also be free mode where players can spend time improving their apartment and upgrading their look. They will need to earn coins from completing missions to buy upgrades]]> 2020-06-26 10:28:21 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917166 Research 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917566 https://www.fbicgroup.com/sites/default/files/CCS_series01.pdf

]]> 2020-06-26 10:29:12 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917566 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917820 https://www.lbbonline.com/news/new-survey-reveals-asian-consumer-shopping-habits ]]> 2020-06-26 10:29:44 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917820 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917932 https://www.huffpost.com/entry/asian-millennials-the-new_b_12937942?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADIg4UwJSu2QGzj8xDfUc_vp3toA6FqqnTqxQCulAUL2xD1Cbg6twDFCg9_AWXVaJZ7BMqbGBPuseH9kNmCKmJiySPnI6sfctywB2NdMSiwSPbbYpFcSKNfxXbMF8F-JpYvv3yVPDoq-HFWF_ssXLiswp2qDSbP8puuy4NsMyO7q ]]> 2020-06-26 10:29:57 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640917932 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640918167 https://adparlor.com/blog/infographic-the-social-habits-of-millennials/ ]]> 2020-06-26 10:30:29 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640918167 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640918287 https://www.nielsen.com/hk/en/insights/article/2018/hong-kong-consumers-health-conscious-enjoyment-in-a-practical-way/

]]> 2020-06-26 10:30:47 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640918287 CHANNEL ART 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640919453 2020-06-26 10:33:03 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640919453 How To Look After Your Candle 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640919814 Tips and Hacks on how to keep candles healthy and help them last longer ]]> 2020-06-26 10:33:53 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640919814 Self-Care Ideas 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640920044 Tips and ideas of self-care ideas you can do. Self-care is part of the marketing of my product]]> 2020-06-26 10:34:24 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640920044 How Reuse Your Candle 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640920637 In collaboration with Karen Yeung @iamkareno, a popular Youtuber in Hong Kong]]> 2020-06-26 10:35:39 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640920637 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640921772 2020-06-26 10:37:51 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640921772 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640921896 2020-06-26 10:38:07 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640921896 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640922008 2020-06-26 10:38:21 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640922008 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640922121 2020-06-26 10:38:34 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640922121 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640922240 2020-06-26 10:38:50 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640922240 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640922342 2020-06-26 10:39:03 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640922342 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924065 2020-06-26 10:42:37 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924065 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924172 2020-06-26 10:42:52 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924172 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924283 2020-06-26 10:43:05 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924283 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924389 2020-06-26 10:43:18 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924389 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924501 2020-06-26 10:43:35 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924501 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924638 2020-06-26 10:43:52 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924638 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924750 2020-06-26 10:44:06 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924750 Research 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924938 https://www.puig.com/webroot/downloads/about_us/Puig_Non-Financial_Information_Statement_ENG.pdf ]]> 2020-06-26 10:44:32 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640924938 Research 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640925266 https://neilpatel.com/ubersuggest/ ]]> 2020-06-26 10:45:15 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640925266 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640925994 2020-06-26 10:46:33 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640925994 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640926091 2020-06-26 10:46:44 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640926091 Promotional Methods 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640926572 Social Media and Pop-Up Shop]]> 2020-06-26 10:47:45 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640926572 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640928788 2020-06-26 10:51:38 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640928788 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640928992 2020-06-26 10:52:01 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640928992 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929082 2020-06-26 10:52:14 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929082 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929194 2020-06-26 10:52:29 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929194 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929305 2020-06-26 10:52:44 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929305 Communication Methods 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929380 Facebook
Instagram
WhatsApp
YouTube
SMS
Email Marketing]]> 2020-06-26 10:52:52 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929380 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929746 2020-06-26 10:53:43 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640929746 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640930376 2020-06-26 10:54:32 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640930376 Sustainability 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640930551 Change Soy Wax to Beeswax
https://www.evenstarwellbeing.com/glow-of-wellbeing-the-problem-with-scented-candles/

]]> 2020-06-26 10:54:49 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640930551 How did I plan? 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640931388 To ensure that I was able to complete all required work for this project, I planned my time with timetables]]> 2020-06-26 10:56:24 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640931388 TimeTable 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640931759 For the last two weeks before the deadline, I created a timetable to ensure that I would have enough time to complete the work on the days when I wasn't working

Unfortunately, the time table couldn't be followed due to wifi issues and so I had to find something to do that didn't require wifi. In this time I managed to finish all my videos which I had planned to do the week after. This meant that after the issues resolved themselves, I already had one thing out of the way and could get the things I had planned to do done. ]]> 2020-06-26 10:56:57 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640931759 Obstacles 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640932958 A big obstacle for this project in particular was technical issues which made it difficult to stay focused and get stuff done. In the end, I had to change devices to ensure that I wouldn't keep experiencing issues.]]> 2020-06-26 10:59:25 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640932958 Throughout the rest of the time 400916041 https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640933597 Before the last two weeks, I would do work that I struggled with the most. This way, if I was unsure of something, I had enough time to speak to my tutors about it and make any necessary corrections. This meant I left things like SWOTS, PESTLES and the Marketing Mix to later on. ]]> 2020-06-26 11:00:50 UTC https://padlet.com/400916041/ccn25oymw4rlcgbu/wish/640933597