Although this article is from 2013, I feel it made some valid points about knowing your target audience vs understanding them and the iceberg analogy was a wonderful way to illustrate this topic.

 

I found it odd that this article touched on the importance of a demographics of a target audience, but did not mention the psychographics? In my opinion, this article was a bit weak and not very well written. 

 

This article was well written, concise, and covered a lot of valid information in easy to understand terminology. I was happy to see the importance of a psychographic study was discussed. However, I feel it was a bit dated (circa 2012).

I liked that this article mentioned how understanding your audience can help you find balance between what we as designers like to design, what is expected by the company we are employed by, and what elements of design will appeal to the audience you are designing for. Also, happy to see this article was written in 2015. However, I felt the article struggled to focus on considering the audience as the focus.

Know who you’re target audience and what designs will attract their attention.

To learn more about your audience determine their demographic and psychographic.

Learn about your clients competitors, analyze how their design projects are working or what could be improved.

I think it is a reliable source for information on good research and how to understand your audience. I think Rob Mills did an outstanding job on teaching people how to research about their audience. He shows you step by step on what to do and I think this article is great for anyone that needs to know how to research about their audience.

 

Discover about target audience

I like this article it gives you a lot of information on how to attract your audience and to attempt them to buy. It gives you some information on how to do that in section so it is pretty good article.

 

How to Define Your Target Audience in Design Projects 

I like this article also because it also has a lot of information on how to define your target audience. 

 

Consider your audience

I like how they also break down everything in this blog on to how to understand your audience and how it effects the design overall. So, I think it is a great article for people to read.