1. Attach a picture of the product and provide its brand name (original picture you have taken using your phone, and not from internet)

a. Why did you choose this product? (Write about the product, prospect, pugilist)

b. What is the ad objective? (the task and problem about the product that the ad you create could solve).

c. How are you going to solve that product's problem (STRATEGY)? (eg. Target at a new market?; Show the product has a new use?)

d. What is the one thing (BIG IDEA) you can say about this product?

a. Product Name: 4Life TF PLUS ADVANCED 

b. Although this brand is popular, it still lacks of pr, promotion and word-of-mouth. It is especially important to consume this product especially since there's a corona outbreak. It helps build up your immune system. Hence, prevention is better than cure.

c. Educate the public understand the importance of this supplement for people's health. This product should be targeted to people who earns middle class income. 

d. This product is made of clean compounds has been used to traditionally fight illnesses. It is a HALAL and vegetable capsule which plays a big advantage as anyone can consume this safe and healthy pill. 

c. The targeted audience would be around  18-25 years old younger generation that like to have personal space to enjoy stunning music. The strategy that the ad will showcasing the high quanlity sound and melodious sound that the earbuds had. Another strategy is to showcase the earbuds is portable and easy to bring.

d. - The big idea will be :Keep a song in your heart with your smart earbuds.

2. Product info:
a. The reason I chose this product is because I believe that good pen can help with bad handwriting. It also creates a sense of personal style and attitude. I had used it everyday for my hobby and homework.

b. LAMY ad is able to convince people that their fountain pen develops the user's creativity with various choices of nips (task) as many people think fountain pens are old fashion, rigid, and not practical  (problem).

c.  LAMY sparks creativity by inviting the potential buyers to write and express their individuality using a variety of LAMY nips. 

d. LAMY has changeable nibs and a extensive range of colors for their fountain pen.

2. Product Info:

a. I choose thermos because it’s can keep the beverage hot or cold for extended periods of time and it’s was same size as other water bottles.

b. To encourage people develops a good habit of drink hot water

c. Target at the young boys and girls, age between 9 to 25. Target from 9 years old because we hope to develop a good habit of drinking hot water since they are young.

d. THERMOS give you warm when you cold.

C) New targeted consumers will be young male executives between the age of 21-30, who care more about building up their careers than taking care of their skin. It is important to remind them that good and clear skin can lead to good impression to employers and others as well.   

D) This product focuses on flushing away stubborn oil which tightens pores and gives you a clear skin.

B. The ad objective was create the awareness about importance of using mouthwash everyday to reduce chronic bad breath and fight over the gum disease.

C.  My new targeted consumer will be youngster around  12-22 years old who started to care about their oral healthy and having the problem of bad breath. Since enhance the oral hygiene should be reached out when they are young.

D. This product wasn’t only concern about the oral health and hygiene but it also concern the first impression that you have give to people. You want people remember your smarts and charm but not your breath.

d. The one thing about this product Modern. It is suitable for everyone, it could be sporty, it could be anything.

c. Strategy

d. The BIG IDEA:

2a. I've chosen FPHP Hand Sanitizer. The reason is; I always go out and buy groceries for my home. I realize that I often hold something that may contain germs around the surface of things. Therefore, I always carry FPHP Hand Sanitizer everywhere I go as this product has convinced me to be aware when I go out and buy things outside especially in this COVID-19 situation.

 

b. The problem that consumers may have is the doubt that this product is still new compared to some well-known brand hand sanitizer. And they maybe don’t get to find this product elsewhere since it is only available in Farmasi Pantai Hillpark. What objective that I would propose is to tell the audience, either verbally (word of mouth) or perhaps visually the effectiveness of FPHP hand sanitizer. 

 

c. The targeted audience would be around the aged of 20 to 30 that cares about their cleanliness. The strategy that I could showcase in my advertisement is how FPHP can be portable and effective. Other than that, I would like to showcase taglines such as “....” (still thinking)

 

d. The big idea;  Well I can say is, “ Spray to keep the germs away”. It focuses on how FPHP hand sanitizer using ‘spray methods’ and easy dry. Yet this is so easy to carry it anywhere since it is just a pocket-size hand sanitizer.