https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6 Georgia Winnard en-us 2020-12-11 11:40:46 UTC 2026-03-20 04:00:38 UTC hello@padlet.com https://padlet.net/icons/png/1f45a.png georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/903545964 https://www.researchgate.net/figure/Top-five-organic-cotton-producers-and-other-countries-having-a-share-in-global-production_fig6_325103693

India is one of the top organic cotton growers. ]]> 2020-11-09 10:03:24 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/903545964 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/903734978 https://www.gov.uk/government/news/uk-and-india-agree-to-deeper-trading-relationship

Interesting facts to use in my PEST]]> 2020-11-09 11:28:31 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/903734978 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/919810286 I used this to calculate my profit margins.

I found an in class lesson really helpful as I was not aware of how important profit margins and landed cost prices are. They allow for negotiation with suppliers to make sure buyers meet their margins and make a bigger profit. Even if buyers make a calculated risk and still order from suppliers asking before the profit margin, buyers need to trust in their products and the current trends as buying in bulk will make an even bigger profit. 

]]> 2020-11-13 12:02:06 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/919810286 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/961368677 Useful for Sourcing - showing advancements in technology and how the critical path can be speed up with digital sampling. ]]> 2020-11-25 20:07:16 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/961368677 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1009478470 In-class briefing notes]]> 2020-12-11 12:24:17 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1009478470 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010067565 2020-12-11 15:27:07 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010067565 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010349740 Mind-map to show potential idea's and what I need to prioritise. When beginning any sort of work, I like to write down what I need to include and what potential route of idea's I could go down. This makes me feel more organised and keeps me working towards the objective of the brief. ]]> 2020-12-11 16:31:22 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010349740 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010354124 This short article really helped me understand the profit hit River Island faced during the pandemic. Although profits were already down from 2019, the help of online sales allowed profit to be better than expected. This highlights the importance of changing in consumer shopping habitats and the move to online shopping.]]> 2020-12-11 16:32:19 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010354124 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010376368 My finished business proposal showing my finished weekly planner.

The business plan proposal allowed me to keep track of my tasks and tick them off when they have been completed. The proposal allowed me to clearly set out my research and I found this very useful throughout the project and understanding what I need to do. All research and content was dated in order for me to keep track of my progress. It is fair to say that my action plan was a good estimate into what I need to do, however I found myself sometimes needing more time or less time needed in my plan, especially for designing the range. My action plan was updated and changed throughout the INP.]]> 2020-12-11 16:37:03 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010376368 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010381042 Looking at past collaborations and ranges to get some idea's of maybe what I could do my INP on. Making sure I am working towards the target of the brief, I want to make sure my INP project is as original, creative and relevant to current trends. 

I especially like the idea of a Sustainability focus and using celebrity endorsement to push the brand on social media. I  enjoyed past collaborations which showed a cross of luxurious brands and sportswear (Nike and Dior).]]> 2020-12-11 16:38:05 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010381042 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010385918 River Island current pricing strategy - I slightly had my range more expensive to justify the sustainable materials and exclusivity of the range. ]]> 2020-12-11 16:39:10 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010385918 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010387392 **REASSURE** is key for A/W 21 as customers are looking for reassurance joy and sustainable solutions in a rapidly evolving women's market. 

Key Prints -

Slogan t-shirts - pandemic has created eco-anxiety which has caused a shift in customers spending priorities - how is your brand committed to driving change? placement graphics up 27% - ** Feminist/ Gender Equality T-Shirts

Nu-boheme prints - customers are looking for reassurance, Paisley and Bohemian florals create a classic, authentic and feminine look - matches with Harry's look of florals and Gucci/ Marc Jacob vibes. 

Joyful expression - brands using clothing to promote positive well-being as consumers seek out fun and optimism -** crucial in Harry's collection. 

Soft Stripes - customers warming to soft stripes and comforting looks

]]> 2020-12-11 16:39:30 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010387392 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010394353 **COMFORT** is key for A/W 21 so this needs to be embedded throughout the range and integrated easier wearing. 

Key items - 
- Printed shirts: large scale prints
- Blouses
- Statement sweaters
- Pull on trousers
- Tailored trousers
- Fluid dresses
- Duvet coats
- Statement layers

]]> 2020-12-11 16:40:52 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1010394353 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014177025 “Generation Z has rejected the societal restraints previously put upon them and demanded we look beyond the binary".

- 81% of Generation Z believe a person shouldn't be defined by their gender

- 56% of Generation Z shop outside their assigned gender ]]> 2020-12-13 20:55:02 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014177025 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014196066 I made some notes on the menswear market for River Island
- Opportunity to increase in store space in mens wear
- Market share 2.7%
- In need of a celebrity ambassador  ]]> 2020-12-13 21:09:59 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014196066 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014200599 I found this article very interesting as it helped me to understand how brands survived during the covid 19 pandemic and how sustainability is a big impact of that. ]]> 2020-12-13 21:14:05 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014200599 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014201319 Gen Z customers willing to pay more for products that have be made with care and last longer]]> 2020-12-13 21:14:41 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014201319 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014226141 Harry's Key Styles - 
- Gucci / Marc Jacobs influencer
- Tailoring
- 70's
-Showman: Elton John and David Bowie
- Pussybow Blouses
- Bright Colours 
- Pearls & Earrings
- Princess Diana influence
- Floral prints
- Flamboyant and crazy
 - High waisted trousers ]]> 2020-12-13 21:35:38 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1014226141 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1019365124 Interesting read which outlined the importance of sustainability in 2020 for customers]]> 2020-12-15 10:02:14 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1019365124 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1023947798 https://www.riverislandcareers.com/about-us/ 
The River Island website allowed me to see a timeline of the history of River Island. It was particular good to see when River Island Kids and Home was launched. This shows  that River Island are adapting to customer demands and exploring their opportunities to make River Island a brand which customers can go to for every fashion desire. ]]> 2020-12-16 14:03:50 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1023947798 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030725954 https://www.youtube.com/watch?v=de6LxWaN37o

With some retailers already gone bankrupt and others kept afloat by government subsidies, we expect companies to increase market share, unlock new opportunities and expand their capabilities. I believe that the Harry Style Collection explores new ventures for River Island and will help their performance during the pandemic.

- Living with the virus
- Diminished demand
- Digital sprint
- Seeking justice
- Travel interrupted
- Less is more 
- Opportunist investment 
- Deeper partnerships
- Retail ROI.
- Work Revolution]]> 2020-12-18 09:36:31 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030725954 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030764281 Looking at the previous filled in plan proposal helped me understand how to answer the questions. I especially struggled with the creative and communication question and the filled in proposal gave me some direction. I was able to answer the question accurately and clearly. ]]> 2020-12-18 09:59:30 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030764281 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030788268 Using Edited to look at other competitors who are successful with their floral prints - Zara

]]> 2020-12-18 10:14:21 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030788268 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030789075 I looked through some WGSN CatWalk CADS throughout 2021 and 2020 A/W to get some inspiration of how they used the trending colours and garments to create the perfect product. Balenciaga, Vivienne Westwood, Alice & Olivia and Rebecca Minkoff were my favourite!]]> 2020-12-18 10:14:54 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030789075 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030851075 **ECONOMIC UNCERTAINTY** is causing risk-averse black, browns and neutrals to thrive.

**BOLD COLOURS UPLIFT MOODS POST PANDEMIC**

Key colours - 

- Soap Nut
- Steel blue / Bold Blues
- Neutrals / Camels
- Black/White/Grey
- Olive oil
- Midnight brown
- Smoked Paprika 

]]> 2020-12-18 10:55:54 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030851075 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030943258
**EASE OF WEAR // PRACTICALITY** as cash strapped consumers continue to asses their shopping habits. Newness is based on staying at home and the commute into work.

Key accessories - 

- Printed Scarves
- Charms
- Stay home socks
- Bucket duffle bag ]]> 2020-12-18 12:02:04 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030943258 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030976948 I thought it would be interesting to see the key trending colours for Men this A/W and see how they compared to women's.

It is fair to suggest that Blues, Neutrals, Browns and Oranges are key colours for the men's palettes and I believe this is very similar to womens. I think it is crucial for me to create this comparison when creating a gender fluid line as it allows me to see if there is any difference in gender colours. 

Also important to note that stripes were also a key trend in Men's trending. ]]> 2020-12-18 12:24:14 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1030976948 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1031008537 I created myself a Range Plan checklist as this allows me to put all my range plan ideas in one place. I found this checklist most useful because when I had designed a CAD it allowed me to tick it off once created. It keeps me aligned with the WGSN trends and the information from the Buyers Debriefs. Also, helps me visage what colours I have used and what I need to add. I found it very helpful as it made me think more clearly and keeps my work organised. ]]> 2020-12-18 12:42:17 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1031008537 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1031051722 When beginning my research, I found this article very interesting as it gave me an insight into trending social and aspirational pieces for 2021. It was very insightful and helpful. 

Key facts:
- Genuinfluencers - a new take on social media influencers where by instead of fashion/beauty these individuals spread key information on social matters and charities. I felt like this was really relevant for my project as the aim of my range is to promote gender equality and gender fluidity ]]> 2020-12-18 13:07:17 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1031051722 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1034402248 This article identifies River Island adopting to the COVID-19 impacts. Customers are shopping online and River Island need's to make sure that the River Island website delivers the same experience and customer service as what the stores would do. River Island's planned to cut 350 head office jobs  to simpler their retail structure. This helped me identify River Island current market position and how COVID-19 is impacting the retail industry. I enjoyed reading this article, however it did put into perspective of how much the high street traditional stores may change in the next up-coming years.

]]> 2020-12-20 15:25:31 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1034402248 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1034412443 This article identified how the traditional high street brick and water stores are declining as River Island are trying to reduce rent structures to focus on their retail team restructure. ]]> 2020-12-20 15:36:44 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1034412443 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035635947 I wanted to explore the term Genuinfluencer in more detail so I used Edited. It was interesting to see what activist social media accounts were featured and I used them within my project to show how Genuinfluencers are on the rise. ]]> 2020-12-21 09:51:40 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035635947 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035648550
Activists and Creatives - It is fair to say that this range targets the Activists.  Activists are creating change in society which is the driving factor of this range.]]> 2020-12-21 10:02:05 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035648550 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035679854 Rising Prosperity - information into my target audience - cosmopolitan outlook, living in big cities, early adopters with trends and have a smart phone.]]> 2020-12-21 10:27:34 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035679854 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035687307 More insightful information into the Gen Z audience. I used a graph from this WGSN which maps out Gen Z emotions and their vulnerability. ]]> 2020-12-21 10:33:48 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035687307 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035753785 Interesting read on how important influencers are and why River Island depend so heavily on their instagram. This article was helpful when looking how to market my range through the #ImwearingHS ]]> 2020-12-21 11:27:27 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035753785 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035782417 Rights and Identity - interesting read to see the future trends and how Gen z and Millenials use this within their shopping habits. ]]> 2020-12-21 11:54:37 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1035782417 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1039968260 Cost pressures to meet customer demands are affecting River Island even before the pandemic.]]> 2020-12-23 14:54:08 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1039968260 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1039973959 Evidence to show that the UK were still suffering after the 2008 recession. ]]> 2020-12-23 14:57:35 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1039973959 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1039988460 All started with the Kardashians - Jenners. Social media influences heavily promote. Celebrities or influencers posting pictures of outfits or life styles creates a demand for customers and fast-fashion businesses are meeting these needs at lower prices and fast turn-over. Fast fashion is so rapid, buyers need to be aware of the current fashion trends and new influencers that define the fashion industry. 


]]> 2020-12-23 15:05:35 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1039988460 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1039995945 Fast fashion, e.g. Boohoo, Pretty Little Thing have excelled over the past few years. Are they ethically correct though?? Are their products and packaging sustainable??]]> 2020-12-23 15:09:56 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1039995945 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1040049383 https://www.instituteforgovernment.org.uk/blog/rishi-sunak-must-explain-need-tax-rises-after-coronavirus
Tax rise may leave customers with less disposable income to spend on clothes. ]]> 2020-12-23 15:42:40 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1040049383 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1044279502 Bringing digital advancements to the high street to make a more experience in store.]]> 2020-12-28 17:12:01 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1044279502 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1044291866 Social media giant Instagram has made it even more easier for customers to shop. Products can be bought from Instagram links and this is something I will also use through my range via River Island's instagram. ]]> 2020-12-28 17:28:17 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1044291866 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1044339523 https://www.vogue.com/article/zara-sustainable-initiatives
Zara Sustaiability Targets provide intense competition. ]]> 2020-12-28 18:25:10 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1044339523 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045388500 I used the pie chart which identified what devices individuals were using. I used this graph to back up my point about the rise in online shopping, there was only a small minority that did not own a smart phone.]]> 2020-12-29 15:17:05 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045388500 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045448482 Primark Sustainability targets to reduce 30% of greenhouse gases by 2020 and how they adopted their iconic brown recyclable bags to the 2020 Christmas period.]]> 2020-12-29 16:29:19 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045448482 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045475091 https://www.retailgazette.co.uk/blog/2019/08/river-island-asks-landlords-cut-rents-40/ 

This article provided me with an insight into the struggles that traditional brick and water stores are facing. The high street rent is very expensive and with less footfall and more online shopping this is a major worry for River Island. ]]> 2020-12-29 17:01:32 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045475091 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045495505 River Island ethically sourced womens range 'Harpenne' closed in April 2020. This shows the difficulty retailers are facing when developing new products and ranges within a pandemic and why there is some risk towards my range. ]]> 2020-12-29 17:27:06 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045495505 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045514583 I believe that the wholesale industry adds to the success of retailers as it provides another platform whereby a wider variety of customers can access their products.]]> 2020-12-29 17:51:02 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045514583 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045595874 River Island designs all their products in house. ]]> 2020-12-29 19:40:02 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045595874 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045601284 Traditional retail stores are struggling. I found this article very insightful as it had a clear statement of what retailers need to do to success; "Retailers need to adopt a deeper understanding to online purchases".]]> 2020-12-29 19:47:54 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1045601284 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050002620 An example of how Zara have adapted their stores digitally to improve the customer experience. https://www.vogue.co.uk/article/zara-self-service-checkout-shopping-review-fast-fashion]]> 2021-01-03 16:13:11 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050002620 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050012738 I used this article to see how sustainability has changed for our businesses and how recycled fabrics are a must.

Within my project, I looked at a discounted 100% Viscose blouse, although visoce is not as damaging as Cotton or Nylon, the wood pulp effect has some damaging effects on the environment. This article highlights the importance of recyclable clothing and states the rise in renting clothes environmentally friendly impact.]]> 2021-01-03 16:23:01 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050012738 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050013193 Decline in high street - need to create an online presence]]> 2021-01-03 16:23:32 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050013193 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050014784 Customers are now judging brands on their sustainability and how they treat their supply chains.]]> 2021-01-03 16:25:11 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050014784 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050032936 Zara Trafford Centre - December 20th]]> 2021-01-03 16:42:25 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050032936 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050086213 Glenn - Primark Buyer 
Felicity - E-comm Boohoo Buyer 

I used this source when researching my covid impact for buying environment because it gave me a clear understanding of what buyers needed to think about. 

We had a lesson where we had some industry speakers come in and talk to us about the management of the critical path. I really found Felicity part most interesting and really relevant. The biggest thing that I took from this that sustainability is not a buyers problem, they need to be aware and adopt but it is the whole business responsibility. 

During COVID, Felicity said that she cut the Critical path down by 4 days for the athleisure trend. It is most important that online fast fashion are very fast and adopt to customer demands. 

I also learnt about test and repeat which is the business model of fast fashion. This is where a product comes in in a small number of units, usually 300 and the buyer reviews after 24 hours. If the product is a success the buyer can request new trending colours and max out that product in new designs and review the product. 


KEY POINT - COVID 19 was huge for athleisure !!!]]> 2021-01-03 17:32:32 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050086213 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050086597 Key info to take away - a good working relationship between suppliers and retailers is crucial to the success of a business, customers will remember how organisations treat their suppliers during pandemic and this will affect profit.
- businesses can't do it all - 3 pillars project management (cost, sustainability and time) - no one is doing it all yet, its very hard to do 
- retailers adapting - virtual is new face to face - listening to what customer want - product development 
- Covid19 affected all supply chain, hard to get samples, delays - organisations trying to be sustainable by recycling stock to reduce land waste. looking at new sustainability materials, PPE practises into factories and warehouses ]]> 2021-01-03 17:32:55 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050086597 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050093957 Key points to take away - this article was useful when researching how covid affected the buying environment and how it quickly adapts to technology and sustainability.

- Interesting to see how factory workers cut the fabric - METAL GLOVES
- Learnt how suppliers price their garments, including all there fabrics, trimming, care labels, swing tickets, over heads
- What happens if Buyers ask below their profit margin - instead of letting the customer (buyer) go, suppliers can adjust their garment to make it cheaper, e.g use less fabric by cutting a sleeve or not double hemming
- 'Move on' - maxing out a best seller by adding a colour, a sleeve, neck line or lace to not change is a good way (sometimes new product development can be risky) 
- Opitex computerised system - cuts time off the critical path and is so much more sustainable! - less fabric waste, less transportation
- Health and safety conditions in factory 
- 4 main machines - workers will stick to one machine and one particular stitch because it is so much efficient 
- A good working relationship with supplier and buyers is key. To be a good buyer you need to understand garment tech so you understand why the buyer has priced the garment and what they can do to reduce - or look at previous samples and why is that priced lower?!
- Confidentiality - a good design, factory's cant take designs.]]> 2021-01-03 17:39:56 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1050093957 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1051891458 I found this resource very interesting as it helped me to market segment my Gen Z audience to provide me with a more detailed and accurate customer profile which really filled me with insight to my customers lifestyle habits.]]> 2021-01-04 14:01:11 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1051891458 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1051960844 I used a diagram on page 8 which highlights the change in needs for consumers. Customers are wanting brands to be more open, honest and transparent about their business activity and supply chains. This was very relevant for me when researching Zara for my Comp shop as they provide sustainability information on products.]]> 2021-01-04 14:16:54 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1051960844 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1052156266 https://www.asos.com/women/fashion-feed/2018_10_17-wed/collusion-is-here/
This introduction article to the Collusion brand provided me with an insight into their products to make sure I have a gap in the market for my Harry Styles range.]]> 2021-01-04 15:01:25 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1052156266 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1052184458 I used this critical path diagram when outlining how COVID-19 affected each stage and slowed down the process.

I wanted to put this picture on my Padlet as it really helped my understand the different stages of the critical path. It is most important that the critical path is managed closely and accurately in order to track delivery's, missing orders, samples, transportation and product development.

]]> 2021-01-04 15:07:18 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1052184458 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1053092132 A very interesting read that provided me with valuable information of how digital is the forefront of retailers recovery plan during and after Covid. I used screenshot out of this article that stated the importance of social distancing. ]]> 2021-01-04 18:33:18 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1053092132 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1065098069 Pantone Colour References ]]> 2021-01-07 20:29:01 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1065098069 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1065103295 Market Analytics on Edited allowed me to see what River Island current colour assortment is. It determined what colours I was going to use and also take a risk with a few colours that were not great sellers but key trends for 2021; e.g -Pink/Orange]]> 2021-01-07 20:30:33 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1065103295 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1065111893 Pink Pantone Colour Reference ]]> 2021-01-07 20:33:07 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1065111893 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1066615408 I used this debrief to decide what key trims I would use for my range. I chose collars and lace trends as i felt these were signature within Harry Styles look and also fit in perfectly within the River Island brand. ]]> 2021-01-08 11:24:52 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1066615408 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1066640368 As this is gender neutral, I thought it would be also interesting to see what's trending for men: e.g - high waistline and how I want to incorporate this into my range.]]> 2021-01-08 11:38:02 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1066640368 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1066714179 A survey I carried out to my friends to find out more information on River Island customer base and general thoughts towards sustainable clothing and gender fluid clothing. ]]> 2021-01-08 12:18:35 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1066714179 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1067202697 A real life article to show that this range is not just fashion but also contributes to destroying gender roles that are damaging are society.]]> 2021-01-08 14:47:04 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1067202697 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1067206087 I was shocked at these statics from 'BBC Future' as they are so high. It really puts into perspective to me how important this range is.]]> 2021-01-08 14:47:49 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1067206087 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1067667127 Main fabrics - Organic Cotton and Sustainable Sheer]]> 2021-01-08 16:24:33 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1067667127 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1068012435 Zara comp shop - Looking at Zara prices. ]]> 2021-01-08 17:37:37 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1068012435 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1070082959 9th Jan - week 3 

My business plan proposal so far, my proposal shows how i found week 1 and 2.  

I am really happy and excited as to how my INP is producing. I also feel less stressed as I am 2 weeks ahead of schedule. My goal for the week 3 is to keep ahead of schedule so I have more time at the end to check my work and read over. However, the placement starts soon so I have less time so not sure if I will be able to stick to this aim.

]]> 2021-01-09 17:44:13 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1070082959 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1099106269 I screenshotted a really good description of the bow tie top that I used within my range. ]]> 2021-01-18 21:23:28 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1099106269 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1101084913 I found this WGSN article really useful when filling in my range and looking at the best sustainable fibres to use. Re Verso cashmere, made in Italy is an up-coming and new fabric that is very sustainable to the environment. ]]> 2021-01-19 13:22:44 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1101084913 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1101616174 Recycled cashmere trend is a key 2021 trend. sustainable!]]> 2021-01-19 15:09:14 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1101616174 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1101624978 2021 trends - Adaptable, Comfort, Versatile, Value. I also created some home wearing sweatshirts so that these can either be dressed up or down in-line with the WGSN trending athleisure. ]]> 2021-01-19 15:10:46 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1101624978 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1102421571 This article helped me to identify what sustainable fabrics I wanted in my range. ]]> 2021-01-19 17:31:36 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1102421571 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1102572827 Edited identified the current ratio of products at River Island and helped me clearly identify my range. The next padlet box identifies the ASOS product mix.]]> 2021-01-19 17:58:46 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1102572827 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1110177701 Using the Menswear' Buying debrief, there was interesting information on how stripesare up by 25% on the catwalk and how turning the stripes horizontal really creates a retro feel.]]> 2021-01-21 14:17:15 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1110177701 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1111063805 https://www.webretailer.com/b/sourcing-products-india/

Insightful information on sourcing.]]> 2021-01-21 17:22:24 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1111063805 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1152881505 Planned turnover sales - ]]> 2021-02-02 10:24:17 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1152881505 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1158399841 River Island followers have the opportunity to buy the collection straight with instagram check out and swipe up to shop. The convenience of using instagram is due to the customer demand of the social platform for shopping ease and influencer presence. ]]> 2021-02-03 12:44:18 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1158399841 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1158435962 A new way to make an experience in-store
https://www.forbes.com/sites/bernardmarr/2020/12/18/the-future-of-virtual-reality-vr/?sh=7585007f27be]]> 2021-02-03 12:54:33 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1158435962 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1176619659 Final slide - asymmetric dress gone up by 20%]]> 2021-02-08 12:54:57 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1176619659 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1176624980 Final slide - high neck 80%, 105% chunky sweater, 30% classic shirt and 122% increase in florals]]> 2021-02-08 12:56:23 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1176624980 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1176630312 Final slide - inclusivity graph
I found this graph very interesting as it backs up the thought process behind my gender neutral range targeting gen z. ]]> 2021-02-08 12:57:50 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1176630312 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199273753 Lets state the obvious: "A piece of fabric, or a garment has no gender". ]]> 2021-02-13 13:59:52 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199273753 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199361281 ASOS targets the same audience as River Island. They are major competitors due to their inclusivity and wide product range. River Island need something new and exciting to stay ahead. 

Menswear Market Share - 5.2%]]> 2021-02-13 15:12:44 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199361281 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199385412 This short information helped me understand why brands use memes to connect to their audience: it provides light comedy. ]]> 2021-02-13 15:29:56 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199385412 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199439300 I used this to compare River Island current product assortment. ]]> 2021-02-13 16:07:47 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199439300 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199842602 2021-02-13 20:50:11 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1199842602 georgiawinnard https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1200707136 2021-02-14 09:34:01 UTC https://padlet.com/georgiawinnard/cc2pg4u2cafjhwj6/wish/1200707136