We could argue it also extends the brands of some its products, with vegetarian versions of some of its meat products, and other meats used in place of beef and pork for cultural reasons in some markets.

It doesn't seem to have stretched into completely different markets like hotels or supermarket frozen foods or cooking ingredients.

Some of the stretch strategies of this company are products such as supermarket pizzas, that didn't have a great impact on the customers, and were developed in a different sector.

On the other hand, the company had different extensions like international expansion and new products (Kid Menus).

As a result of this strategies, Pizza Express had a brand revitalization, but also was affected by some critics about their identity.

These new products help Uber stay known as a brand for movement and convenience. In conclusion, it hasn’t stretched into very different areas like shopping or entertainment, keeping its focus on transport and delivery.

The reason for the extension was to reach more people who like exotic and spicy food and to make the brand more visible in supermarkets. The extension was quite successful because many customers already trusted the name, even if not all new products stayed long in the market. They became a solid brand in the food and sauce industry.

It is still very focused on Caribbean flavours and on making things easy for customers.It hasn't really spread to other markets, like household products, or unrelated categories.

Even though people discuss whether is a streaching or extension one. On one hand we consider that Marmite contains some extension products such as Chips, beer and chocolate but on the other hand we also think Marmite also has some streching products as for example Shampo's or showering stuff.

As a consequence of the success Marmite's popularity increased significatly in the recent years becoming one of the most important companies of the sector.

“Pizza Express”, originally founded in London by Peter Boizot, has successfully used both market stretching and market expansion strategies to make its brand grow. Over the years, it has introduced new items like special kids’ menus, true it is that not every idea turned out to be a big success with customers.

The company has also grown internationally, opening restaurants in several countries and slightly changing its menu to fit local preferences. Thanks to this, Pizza Express managed to attract new groups of people and give its brand a more modern image.

“Pizza Express” remains a well-known and appreciated place to eat, proving that brand growth can work when tradition and innovation are in balance.

It´s a British brand famous for its strong, salty yeast-extract flavor and its slogan “Love it or hate it.” It began as a simple food spread but evolved into a symbol of bold taste and British identity. The brand used brand estension by creating new food products like snacks, cheeses, crisps, and other spreads, all connected to the original Marmite taste. It also tried brand stretching by launching merchandise and unusual items like Marmite-flavoured chocolate.

To conclude Marmite has kept its strong identity while expanding in creative ways, turning its unusual taste into a clear and successful brand image.

Jamie Oliver could be one of the most clearest examples of both stretching and extension strategy. On the one hand, Jamie Oliver extended his brand into food-related areas. Particularly, Cookbooks (dozens of bestsellers), TV programs around food, lifestyle, and cooking, Food products: pastas, olive oils, herbs. Cooking tools: pots, pans, knives, and kitchenware.

Whereas on the other hand, He also stretched his brand into areas further away from cooking. For instance, Restaurants: “Jamie’s Italian” chain, Campaigns & Education: school dinners, healthy eating campaigns,

Partnerships with supermarkets....

To sum up, Jamie Oliver brand values (healthy, simple food) are globally recognized as of this date. Furthermore, the products of the British brand still sell very well in major retailers.

They have implemented stretching strategy as they have expanded into other sectors beyond just airlines.

Therefore, some of these include hotels, cleaning products, gyms, and Bitcoin.

The most successful brand in this group has been the airline. 

(Alejandro V, Rodrigo S and Alejandro S)

For example, Starbucks

(Pablo Villegas, Ignacio Morales, Íñigo Sagüés and Camilo Mercado)

An entrepreneur should be innovative because they are people who identifies opportunities and create ideas in order to offer new products or services.

Moreover, they should develop skills such as leadership in order to lead a team in a correct way.

Finally, other skills that they should have are proactivity, adaptability and to be a good listener.

(Pablo Villegas, Ignacio Morales, Íñigo Sagüés and Camilo Mercado)

Once we came up with a business idea, we should begin creating a business plan, where every single step must be explained in detail.

After that, we should look to handle legal and finances by choosing a legal business structure, setting up a bank account, look for project financing...

Last but not least, we have to prepare the operations and the name of the brand, as well as suppliers, logo, website domain....

(KAMIL IDRISSI & JON MALUMBRES)

An entrepreneur must also build good relationships with the people who matter to the business, like customers, employees, suppliers, and investors. This means being a good leader, being strong, and always wanting to learn more. This will help the entrepreneur deal with problems and make sure the business grows in the right way. (Luis)

(Pablo Villegas, Ignacio Morales, Íñigo Sagüés and Camilo Mercado)