Through the presentation of the employee’s language, one can understand the employee's attitude towards working in the LinkedIn cultural context (Hyun, 2021). For example, words spoken by employees in the text “We are driven by a strong vision” and “We like to work and play hard driven by our mission to do what's best and right”. This indicates that LinkedIn has a positive and work-hard culture environment and a value of “achieve extraordinary things”. This belief of combining work and rest will bring employees closer to LinkeIn's cultural background and influence the communication mode among employees (Hyun, 2021), in order to create a cohesive and virtuous cultural cycle of interaction among employees.

Additionally, Spencer-Oatey (2008) introduced five domains including verbal and non-verbal perspectives that provide a deeper understanding of rapport management.

• Based on the Cultural Schema theory that we discussed in the Culture and Identity at Work chapter, we will focus on how the cohesive, transcultural workplace influences employees’ cultural perception as both individuals and members of the community - and how the video constructs and conveys the ideas.

• The second theory, Rapport Management, focuses on how communication styles are adapted to build rapport and accommodate cultural differences in the workplace. We will assess how the video reflects LinkedIn’s efforts to build rapport and create a sense of belonging among its employees through verbal and non-verbal interactions in the workplace.

The keywords appear at the end of the video like culture, diversity, inclusive, etc. These reflect LinkedIn’s diversified and multi-mode cultural characteristics and guides employees to have a deeper understanding of LinkedIn’s cultural environment (Sharifian, 2017).

Face relates to a person’s identity, dignity, reputation and sense of worth (Spencer-Oatey, 2008). It is the negotiated public image that both parties give to each other in interaction (Scollon et al, 2011). Face is also the motivating force of politeness (Spencer-Oatey, 2008).

In the video, the man directly entering the colleague’s office and saying hello may make the female colleague feel disrespected and treated as impolite. Then, the male colleague adds “She’s busy, I swear we’re friends” to explain the reason for not being responded. This humorous form of expression is used to maintain harmonious relations, and the syntax choice reflects the stylistic domain (Spencer-Oatey, 2010). This kind of humour is perceived as non-hostile and non-threaten which effectively reduces interpersonal tension (Mathew & Vijayalakshmi, 2017). This not only avoids threats to the female colleague’s face, but also protects her face and demonstrates a friendly rapport of the workplace environment. 

Non-verbal behavior is also an important part of interpersonal interaction. Non-verbal domain refers to the forms of communication that are not carried out through language, including facial expression, body movement, posture, eye contact, voice tone. Any non-verbal behavior has the potential to communicate meaning (Burgoon et al., 2011).

In the video, colleagues' eye interactions and smiling faces during interactions represent a harmonious relationship and understanding of each other. Vocalics are just as important as the message itself: pitch level, volume, accent, and pronunciation (Bonaccio, 2016). Each speaker uses a high tone of voice. This rising tone reflects the passionate and friendly way. 

Through these interactions, we can see that LinkdeIn Hong Kong respects and supports its employees. Employees are treated equally regardless of their cultural backgrounds in this inclusive workplace. Hence, employees' social rights and obligations are fulfilled (Spencer-Oatey, 2010). This will enhance their sense of belonging and team cohesion, and strengthen the rapport between colleagues.