• Split students into small groups (4 people).

• Each group chooses a brand (or invents one).

• They answer two key questions:

  1. How will your digital showroom work? (3D models, VR, AR filters, interactive website, etc.)

  2. Which social media trend will you use to promote it? (Influencer marketing, TikTok challenges, shoppable Instagram posts, AI-generated content, etc.)

Rapid-fire presentations

• Each team presents their digital showroom and social media strategy.

Which one is your favourite? Vote individually for an option.

Consumers freely post both positive and negative comments about their product or service experience via online review websites (e.g. zomato and TripAdvisor).

1. Undertake some research on these two websites and provide 3 tips on how companies can manage the impact of negative reviews of their products/services