Digital Business and Marketing Technologies by Irene Garcia https://padlet.com/iregarcia/semTue9group3 SeminarTuesday9group3 en-us 2017-02-13 13:51:50 UTC 2023-04-03 19:19:10 UTC hello@padlet.com Definition of Social Media https://padlet.com/iregarcia/semTue9group3/wish/153648750 “Social media describes the way in which content (particularly news and opinion) has become democratized by the internet...  For this reason, it is interchangeably referred to as consumer- or user-generated content.”Cook (2008), p7]]> 2017-02-14 09:13:55 UTC https://padlet.com/iregarcia/semTue9group3/wish/153648750 Email Marketing Definition: https://padlet.com/iregarcia/semTue9group3/wish/153648963 •sending a commercial message, typically to a group of people, using email. 
•Usually involves direct marketing, advertisements, request for business, donations etc
•Meant to build loyalty, trust, or brand awareness
]]> 2017-02-14 09:15:02 UTC https://padlet.com/iregarcia/semTue9group3/wish/153648963 Features of Social Media: https://padlet.com/iregarcia/semTue9group3/wish/153649352 2017-02-14 09:17:23 UTC https://padlet.com/iregarcia/semTue9group3/wish/153649352 Benefits of E-mail Marketing https://padlet.com/iregarcia/semTue9group3/wish/153649520 - Low cost
- Easy to create
- Easy to share
- Segmentation
- Target fans of the brand]]> 2017-02-14 09:18:40 UTC https://padlet.com/iregarcia/semTue9group3/wish/153649520 Mobile Commerce and Applications https://padlet.com/iregarcia/semTue9group3/wish/153649915 - What it is? 
- Established in 2004 
- mobile commerce is the buying and selling of goods and services through wireless handled devices 
- For Example; Mobile phones, IPads, tablets, laptops and computers. ]]> 2017-02-14 09:21:40 UTC https://padlet.com/iregarcia/semTue9group3/wish/153649915 Limitations of Email Marketing: https://padlet.com/iregarcia/semTue9group3/wish/153650103 - May reduce brand image where customers feel emails are spam 
- Cost of email marketing campaign can be expensive
- Hard to keep engagement  ]]> 2017-02-14 09:22:53 UTC https://padlet.com/iregarcia/semTue9group3/wish/153650103 Examples of Email Marketing https://padlet.com/iregarcia/semTue9group3/wish/153650324 - Dropbox 
- Amazon]]> 2017-02-14 09:23:57 UTC https://padlet.com/iregarcia/semTue9group3/wish/153650324 Benefits of Mobile Commerce and Applications https://padlet.com/iregarcia/semTue9group3/wish/153651453 - An app which could downloaded on multiple devices 
- personal touch - push notification 
- Instant contact 
- Compelte Access 
- Location tracking ( the must have advantage to triple conversations ) 
- Payments 
- Promotional mediums (Omni Cahnnel) 
- the future investments towards better customer experience.

]]> 2017-02-14 09:30:05 UTC https://padlet.com/iregarcia/semTue9group3/wish/153651453 Limitations of Social Media Marketing https://padlet.com/iregarcia/semTue9group3/wish/153651626 - Requires high level of commitment 
- Must be relevant content 
- Very time consuming 
- Risk of negative public comments / feedback]]> 2017-02-14 09:31:01 UTC https://padlet.com/iregarcia/semTue9group3/wish/153651626 Examples of Mobile Commerce https://padlet.com/iregarcia/semTue9group3/wish/153652480 - Uber
- Hopper
- Starbucks
- Paypal]]> 2017-02-14 09:35:48 UTC https://padlet.com/iregarcia/semTue9group3/wish/153652480 Characteristics of Social Media https://padlet.com/iregarcia/semTue9group3/wish/153653736 •Participation
•Community
•Connectedness
•Shifting power of balance
•Many-to-many communication
•Openness/Transparency
•Disruption
•Peripheral
]]> 2017-02-14 09:42:36 UTC https://padlet.com/iregarcia/semTue9group3/wish/153653736