Self-expression cues in product rating distributions by

Self-expression cues in product rating distributions by https://padlet.com/katrien_verleye/c9a95eafm8ls Future research opportunities en-us 2018-03-26 08:08:17 UTC 2018-03-26 10:49:54 UTC hello@padlet.com group 8 https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007241 can a company destroy itself when their publications are too offensive/scandalous
method: market study]]> 2018-03-26 10:36:54 UTC https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007241 Group 3 https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007754 How can companies that unintentionally created “polarizing” products transform the opinion of consumers?
-> In-depth interviews with companies that have experience with polarizing products and with consumers to gain insight in opinions.]]> 2018-03-26 10:39:16 UTC https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007754 Group 2 https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007785 Can you ask a higher price for a polarized product?

Method: Market study]]> 2018-03-26 10:39:25 UTC https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007785 Group 6 https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007927 Does the polarisation influence people without an opinion, or will they just be looking at the mean score of a product during evaluation?

Methodology: qualitative research

]]> 2018-03-26 10:40:12 UTC https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007927 GROUP 4 https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007940 What about those people who are inbetween (no polarized cases)? You can love a product; but although not buy it. Method: interview]]> 2018-03-26 10:40:18 UTC https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246007940 Group 5 https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246008104 Do companies that polarize their products have better return and more risks than companies that do not?
financial data, surveys]]> 2018-03-26 10:41:02 UTC https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246008104 Food for Thought https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246009042 What factors impact the likelihood that a product or service will create polarization? For example, would a niche market create a more polarized environment? Method: survey or interview
Group 4]]> 2018-03-26 10:45:53 UTC https://padlet.com/katrien_verleye/c9a95eafm8ls/wish/246009042