IDM Journal Assessment 1 by

Initial thoughts and feeling about the course and task.

horim001 — 2023-03-01 05:24:08 UTC

Prior to attending my initial tutorial (Introduction to Digital Media, or DM for short), I was virtually certain that I was going to promote a movement relating to downgrading from our familiar iPhones.

When studying for my first tutorial in DM, I was originally confused why we are studying programming and social media etc. But technology in today's film industry is rapidly becoming more complex. I understand it is fundamental to have a grasp on computers. I am excited to express my passion relating to the digital divide.

80 possible products/movements that I could promote.

horim001 — 2023-03-01 05:24:41 UTC

1. Blackberry Mobile
2. Nokia Mobile
3. A holiday to South Australia
4. A promotion against apple
5. Climate change protest advert
6. Climate change movement
7. Ad for my cousins Chrystal Shop
8. west terrace city skate park promotion
9. An Ad for my auntie's sound bath.
10. A trailer for Die Hard
11. open mic, guitar, drums and bass event
12. Cranker Comedy Tuesdays
13. Eden Hills Accommodation
14. Delicious dining at The Unley
15. Super prank glue
16. Uni Sa Magill promotion
17. Rocket League promotion
18. YouTube Channel page trailer.
19. Second hand Holden Astra
20. Adelaide Oval visitors section
21. Fast times store promotional video.
22. Fruit picking in Adelaide Hills
23. Kiton Rocks beach tourist destination.
24. Adult swim promotional Video
25. Second Chance Collective ad
26. An Ad from the Past Advertising Jimmi Hendrix
27. Type racer - race your friends
28. Join the police force advert
29. Anti Steve Jobs promotion
30. Monkey temple in Ubud
31. Protest access to Monkey temple in Ubud
32. Jewlery store in Ubud promotion video
33. Homelessness awareness
34. Corruption in social media
35. Apple parody promotion
36. Pearl drums promotional video
37. Billy Hyde music store ad
38. Anguish band promotional video
39. Little Bit's restaurant ad
40. Nike - Just do it
41. Apple Get a mac (2006) parody ad
42. Ad for my grandfather's fishing buisness
43. Horsfall's Potato ad
44. 1 button film camera ad
45. Raising awareness about Murray mouth Goolwa (dead fish) from flooding in NSW.
46. WOMAD promotional video
47. Deforestation awareness, in particular gum trees.
48. Middleton Bakery ad (the best bakery in SA)
49. Storm water systems in south Australia (government ad)
50. Blackwood forest advertisement.
51. State Library Advertisement
52. Mercedes College Promotional Video
53. Belair primary school promotional video
54. Spitfire skateboard brand ad
55. Imbalance of fish in SA oceans awareness
56. Bushfire awareness (clean your gutters)
57. Sea levels rising in Central Africa
58. RSPCA - promotional charity
59. Wirina cove promotional video
60. Hunger games ad due to overpopulation
61. Nightlife - parkour advertisement
62. Cry baby bar advertisement
63. HITSA apprenticeship advertisement
64. Overfishing and using nets awareness
65. Agriculture clearing awareness
66. Introduced weeds awareness
67. House hold pets killing species
68. Olive tree awareness, how big of an issue it is
69. How to Remove an Olive tree.
70. Black Lives Matter advertisement
71. Hong Kong protests awareness
72. Volleys show advertisement
73. Premier Pro Software Ad
74. DON'T LITTER
75. How to use the green bin
76. Exile Skimboards Advertisement
77. Anti-bullying campaign
78. Bannana boys fruit Shop Store Advertisement
79. Tik Tok dangers and why you should delete it
80. A sticker brand that helps students with mental health.

Permission request to create an advertisement promoting the BlackBerry mobile phone...

horim001 — 2023-03-01 05:25:37 UTC

Hi there, I am a student at Uni SA studying in Digital Media. I have a particular interest in BlackBerry phones and believe that they are the way forward to remove the digital divide.
Could I please have permission to create an advertisement promoting the BlackBerry mobile phone for a University assignment?
Regards, Isaac.

The response from Blackberry phones summarized the further actions that must be taken to create an advertising partnership. I am quite short for time and can not wait for another response. Time to change my idea...

Summary of my Advertisement, How it can Enrich the lives of the Audience.

horim001 — 2023-03-08 04:59:05 UTC

Treatment.
Climate action NOW - a short comedic government based advertisement aiming to educate the target audience on all of the necessary steps to eradicate an African olive tree. Steve Irwin Jr. walks the audience through the olive tree removal process. He takes out numerous tools out of his back pack as he does so, including a machete. He is dressed in tan clothing, giving the "Aussie" interpretation. The advertisement ends with a hilarious twist at the end: Irwin Jr. is chased off a the driveway where the olive tree was, by two casually dressed angry old homeowners.
Perspective
I will be creating my educational advertisement from the perspective of the Australian government to express its credibility and ability to achieve the attention of my audience. Necessary government text and images including "CLIMATE ACTION NOW" will appear on screen in the end credits.
Benefits to the Audience
The information that is presented in this advertisement will enrich the lives of anybody who watches it because it is both very informative (gifting the tools to remove a pesky olive tree in the backyard) and comedic, which might just brighten up someones day. Therefore after repetitively watching the advertisement, the target audience may associate the act of removing an olive tree with happiness, potentially inspiring others to remove them since they are a hazardous to Australia's ecosystem.

Identify and profile your target audience

horim001 — 2023-03-08 04:59:14 UTC

I have a target audience of Australian citizens who have the political belief that climate change and introduced flora control are significant priorities the build a sustainable society.

I aim to appeal to a standardised audience regardless of their employment, religious, income or their gender. My target audience's age is 17-60 year olds, because it is the most realistic age to follow the moderately strenuous steps to remove an olive tree. That being said, those who are outside of the target audience age range, may still help raise awareness on the topic of the introduced African Olive Tree.

My target audience does not necessarily require previous education, besides having basic English speaking skills. This is because removal of an olive tree does not require any academic knowledge. However, education systems in Australia generally teach students the impact of global warming. Therefore I especially aim to appeal to an audience who have at least graduated middle school because they are more likely to take action.

I believe that my educational video will be most effective if advertised on platforms such as free to air tv or youtube. Free to air TV will appeal to the older range of my target audience, while youtube will appeal mainly to a younger crowd. These options will be most effective, because the target audience on average would spend at least an hour a day on these platforms.

I am to appeal to an audience who enjoys going outside and enjoying the sunset. I also aim to appeal to those who are considered a fan of Steve Irwin, which I understand is a large population of Australia. I aim to appeal to an audience that enjoys funny videos and nature documentaries. The audience should have a firm understanding on global warming and the urgent priority it has.

What are the properties of the African olive tree and the Evergreen olive tree, and what are the necessary steps to remove them?

horim001 — 2023-03-08 05:16:30 UTC

Government of South Austtralia 2021, Olive Tree (Wilding). Department of Primary Industries and Regions, PIRSA. Available at [Accessed 01 April 2023]

The olive tree (wilding), or Olea europaea, is a highly threatening weed to Australia's bushland. This olive tree was introduced in 1836 and originated from the Mediterranean region. It is a severe fire hazard due to it multi stemmed flammable green glossy leaves. The olive tree can reach up to 15 meters in height and grows flowers and green olives that ripen to a black colour. In order to poison the olive tree, apply glyphosate (450g/L).

Government of NSW 2023, African olive (Olea europaea subsp. cuspidata). Department of Primary Industries, DPI, Weeds. Available at: [Accessed 01 April 2023]

Similar to the wilding olive tree, the African olive tree (Olea europaea subsp. cuspidata), is very harmful to native vegetation. Having 6-10cm long leaves, it absorbs all the sunlight, and native vegetation that is not as tall, or have a wide diameter suffocate. The African olive tree spreads from the seeds, which are eaten by birds, and are amplified when flowing down streams. The fruit is not edible to humans, but it may harbour for pests such as the fox, or even create diseases. The African Olive tree was introduced in the 1800s as well, for hedging plant purposes and to create a base root for other edible olive trees.

NSW Government, Blue Mountains City Council, n.d. African Olive Regional Priority Weed, NSW Weeds Action Programme, retrieved from:<https://www.bmcc.nsw.gov.au/sites/default/files/docs/EPS-0520-105%20African%20Olive_Fact%20sheet_REG.pdf>

In this source, it provides the three main ways to remove an olive tree. The first being, if the olive tree is at it's early stages, it is possible to remove it by hand without any herbicide or poisons. It it critical that the olive tree's roots are completely removed, otherwise it may grow back. It also adds that beds of olive tree saplings may be sprayed with a herbicide. For more established plants, the olive tree must be removed with a tool such as a hatchet or saw. Then the stump must be painted on with herbicide so that the roots are poisoned. Otherwise, if the plant is fully grown, it is crucial to drill holes into the the base of the stump with a power drill. Then, herbicide must be immediately put into the holes. Eventually, depending on the size, the olive tree should dry out and break down.

Inspiration

horim001 — 2023-03-08 05:16:43 UTC

Steve Irwin tours the Australian Zoo. The costume, tone and introduction in this short video are very inspiring as my promotional video will follow similar aspects.
https://www.youtube.com/watch?v=mlDXZywedvc

De Bono's 6 Thinking Hats

horim001 — 2023-03-22 04:48:18 UTC

Blue Hat
In order to successfully develop the promotional video, it is important to plan out the filming process. This includes story boarding, a shot list, script and shooting schedule. It is also necessary to hire actors and filming equipment/assets in advance (such as a Fuji camera, microphone and assistant),

Yellow Hat
This promotional video will be successful because it follows a critical cause. The eradication of weeds like the olive tree are taking over the Australian bush land and is a matter of urgency. The video should be successful because it will inspire initiative of Australian's to take action for our environment.

White Hat
The chosen promotional video is informative. It educates the target audience on the steps involved to remove an olive tree. While the advertisement shows the steps involved, further research may be required to remove different species as the it is a short video.

Red Hat
This promotional video is likely to encourage mainly happy emotions. Through the use of film and narrative techniques, the audience may feel satisfied, interested and amused. Due to the cause being related to the condition of the environment, the audience also may feel guilty and inspired.

Black hat Critical thinking
The setting of the promotional video is at a particular house in a suburb called Trott park. The olive tree's removal requires the home owners permission. A potential issue would be if the owner declines. In order to account for this, a backup filming location is Onkaparinga National park which is known for its infestation of olive tress.
Another potential issue with the promotional video is the run time. Ideally, the video should run for about 30 seconds. Since there is a lot of information in the video, I will need to utilize editing techniques such as cutaways, cut-ins and jump cuts to speed the media up.

Green Hat
One possible alternative would be to follow the same process but for a different introduced species of flora. Such as the Blackberry bush, Athel Pine or Bitou Bush which are all considered weeds that should be prioritized. Another alternative for the promotional video would be to change the tone of comedic video to something that is more serious.

1st 5 seconds + Last 5 seconds

horim001 — 2023-03-28 07:30:16 UTC

In order to attract the audience's attention within the initial five seconds of the advertisement, I aim to convey joyful emotions instantly to the audience. Irwin Jr. speaks in a obviously comedic, fun and bubbly tone, hopefully leaving the same effect Steve Irwin could in his documentaries which are known to be extremely captivating.

In the call to action section, I will create visual typography that says "CLIMATE ACTION NOW", which is easily accessible and could be printed off into a poster. This will allow the audience to raise awareness on the topic by putting the poster around in their backyards or cars.

MIND MAP

horim001 — 2023-03-29 02:41:01 UTC

Summary:
The above mind-map divides the creative thinking into five main sections: the characteristics of two specific olive trees, the household use of olive trees, the impact of olive trees on global warming and the ecosystem, Mis-En-Scene and film techniques. This mind-map was helpful to further understand my idea I wish to promote and also to develop film techniques in front of the camera and in post production. I used an image of an African Olive tree in the centre of the mind-map to inspire creative thoughts and picture the effect that I wish to construct.

See Yourself in the Army - ADF - AUS GOV

horim001 — 2023-03-29 02:51:41 UTC

While the topic of this Government owned advertisement is not very related to mine, it uses similar techniques that would be appropriate in my promotional video. It is also an Australian government add with an inspirational feel, using the setting of the Australian outback, with a beige colour palette, including similar costumes.

horim001 — 2023-03-29 03:09:57 UTC

https://www.youtube.com/watch?v=H3VV8sK-IcA

This promotional video is sponsored by the NSW Australian Government. It follows an extremely similar format to the advertisement I will be creating and therefore it is very inspiring. However, while I will be addressing the points that the ranger discusses in an educational tone. I will be aiming to appeal to a younger target audience in an informal manner featuring aspects of comedy for entertainment.

Colour

horim001 — 2023-04-03 11:33:56 UTC

In my promotional video, I will be using a nature themed colour palette. This is because all shots will be filmed outside. It also follows the promotional video's theme of global warming.

The green colours represent the colours of the olive tree and surrounding flora that may be in the shot. The grey colour represents the concrete of the neighbours driveway. The pink colour represents the costumes of the couple that antagonise the protagonist. And the red/beige colour represents the costume of Steve Irwin junior.

I believe that these colours will evoke emotions of joy and laughter, and will convey the ideologies of the earth.

Typography

horim001 — 2023-04-03 12:18:29 UTC

I wish to use the font Friday the 13th at the end of my promotional video. It is a san serif front, and is in all capitals. I believe that the font creates the illusion of urgency, as it is has a horror theme. The font is not very neat, and the letters are a bit distorted. This contributes to the horror effect and may inspire to audience to act on climate change swiftly. I intend on using a black fill with a yellow background to further display the warning effect.

Script

horim001 — 2023-04-08 03:56:42 UTC

Shot List

horim001 — 2023-04-08 03:57:29 UTC