Solar Brew Creative Brief by Stefan Washington https://padlet.com/swash71/c7s6pjp7d7vh MKTG 3660 en-us 2018-02-21 01:57:19 UTC 2023-02-18 19:06:20 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Manbag.png Project swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233588178 Solar powered coffee maker]]> 2018-02-21 03:16:05 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233588178 Client swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233588323 Professor Julie Abdinoor ]]> 2018-02-21 03:17:33 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233588323 Background swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233588531 The solar panels are located on top of the coffee maker since most people keep it in the kitchen. It just needs to be placed by a window or a natural light source. After charging during the day it will be ready to use the next morning.]]> 2018-02-21 03:19:12 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233588531 Objective swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233589123 We want coffee drinkers to have the satisfaction of being more "green". There is something so wonderful about waking up and brewing a fresh cup of coffee. At Solar Brew we just want to give customers an opportunity to be "green" while doing so. ]]> 2018-02-21 03:25:24 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233589123 Target Audience swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233589535 We want to target trendy young adults. Age range being form 18 to 35.  ]]> 2018-02-21 03:29:09 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233589535 swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233589888 2018-02-21 03:32:11 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233589888 Mandatory swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233590153 Social media presence 
Vast choices in product color 
Sleek stylish design ]]> 2018-02-21 03:34:01 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233590153 Brand Personality swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233590737 New, innovative, green, and trendy ]]> 2018-02-21 03:37:48 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233590737 Single most persuasive idea swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233591020 Due to the solar panels as the power source it does not use electricity. ]]> 2018-02-21 03:39:35 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233591020 swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233591496 https://www.ibisworld.com/media/2017/03/23/americas-biggest-coffee-drinks-take-coffee/]]> 2018-02-21 03:41:47 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233591496 swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/233591681 2018-02-21 03:42:56 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/233591681 Competition swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/253240649 Expresso 
Keuig 
Mr.Coffe ]]> 2018-04-19 00:42:32 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/253240649 Positioning swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/253240940 We want to be linked to the word "hippster".  When customers think of us we want them to think a forward eco friendly brand.]]> 2018-04-19 00:44:05 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/253240940 SWOT swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/253241296 Strengths: *New and fresh idea.
*Big market pool 
Weakness: *Weather problems with getting solar energy. 
                      *Saturated market of coffee makers.  
Opportunities: *Give coffee drinkers a way to feel more eco friendly
Threats: *The idea my not seem viable to people that don't interact with ]]> 2018-04-19 00:46:37 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/253241296 Segmentation swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/253242719 Inside our target market we want to pay attention to: 
College students
New home owners
Adults on the run

]]> 2018-04-19 00:54:27 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/253242719 Advertising swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/253243984 We would benefit alot from digital ads because of our target market. We could run ads on Youtube and facebook.We could also run banner ads online  ]]> 2018-04-19 01:01:53 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/253243984 Public Relations swash71 https://padlet.com/swash71/c7s6pjp7d7vh/wish/253244883 We can promote things that are outdoors based and things our products demographic participates in. We would ]]> 2018-04-19 01:06:37 UTC https://padlet.com/swash71/c7s6pjp7d7vh/wish/253244883