https://padlet.com/hannahmckamie/c7pl86zzulou Magazine Ad en-us 2018-02-19 20:22:43 UTC 2025-05-14 01:06:30 UTC hello@padlet.com hannahmckamie https://padlet.com/hannahmckamie/c7pl86zzulou/wish/233049844 The message strategy:The bottle cut in horizontal lines like tomatoes stacked one on the other, it plants the idea of freshness in the minds of consumers. It’s an idea of healthy and fresh tomatoes in a bottle. To reinforce this idea, the catch phase Heinz adopted “No one grows ketchup like Heinz” is listed in the bottom for it’s tagline.
 appeal: The distinctive claim and appeal to buy it consist of the idea of “Grown, Not Made.® It’s no wonder Heinz®Tomato Ketchup is the world’s favorite. Only the firmest, juiciest, freshest tomatoes make it into our bottle.”


]]> 2018-02-19 20:25:44 UTC https://padlet.com/hannahmckamie/c7pl86zzulou/wish/233049844 hannahmckamie https://padlet.com/hannahmckamie/c7pl86zzulou/wish/233537779 I believe this is a very creative, unique, and thought out ad. It has a perfect combination for the advertisement. The uncluttered ad has a red background that highlights the bottle by making the background a red ombre. The tagline on the bottom of the page is eye catching, but not so much as to take away from the main idea of the ad, the sliced up bottle made to make you think of fresh tomatoes bottled fresh for you by Heinz.]]> 2018-02-20 22:06:49 UTC https://padlet.com/hannahmckamie/c7pl86zzulou/wish/233537779 hannahmckamie https://padlet.com/hannahmckamie/c7pl86zzulou/wish/233538808 Cite: https://dmrevak.wordpress.com/2013/10/28/post-5-print-ad-no-one-grows-ketchup-like-heinz/]]> 2018-02-20 22:11:06 UTC https://padlet.com/hannahmckamie/c7pl86zzulou/wish/233538808 hannahmckamie https://padlet.com/hannahmckamie/c7pl86zzulou/wish/233929854 "It’s a fun and bold way to single your attention to your favorite condiment while flipping though your favorite consumer magazine. When I first saw the ad, it gave me a chuckle. When I saw the ad when I was browsing the internet for something I could write about, it sparked my memory of seeing it before. It’s no surprise it’s one of the best ads out there. It’s simple and direct. It makes me think of a bunch of tomatoes, but it might make someone else think of something else. It may take my neighbor to a tomato farm, or an art student to abstract art. Either way, Heinz is getting the mission across. “Growing” the best ketchup available for your family".]]> 2018-02-21 19:01:34 UTC https://padlet.com/hannahmckamie/c7pl86zzulou/wish/233929854 hannahmckamie https://padlet.com/hannahmckamie/c7pl86zzulou/wish/233938638 executional framework defines how the ad is structured. Executional frameworks get your interest, create the desire for the good or service, and motivate you to purchase it.

"When you think of ketchup, you think of Heinz. They have enjoyed their positions in #1 or #2 in their market for years around the world. This ad signifies what they are trying to get you to think.  “Grown, not made”.

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