Brand Management: Active Arena by Rosanna H S E Skitch (17638474) https://padlet.com/17638474/c5401agcn9sv0b4m Made with a creative frenzy en-us 2021-03-05 11:12:47 UTC 2021-03-05 11:48:58 UTC hello@padlet.com https://padlet.net/icons/png/26bd.png TASK 1: EXISTING BRAND REPRESENTATION 15619433 https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273161169 a) Identify what you consider to be the existing ‘brand values’.

b) Write a statement that summarises the brand.

]]> 2021-03-05 11:14:48 UTC https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273161169 Notes 17638474 https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273180941 - Community interest company (anything they create they put back into the business to help the community) 
- Goals - market leaders (outdoors)
- Designed around modern simplicity. 
- "We're trying to be the place where you can do everything under one roof" 
- 75% male 18-65 - core market 
- They have a mental health programme and the garden is for elderly and community lead activities. 
- ]]> 2021-03-05 11:23:31 UTC https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273180941 TASK 2: THE MARKET 15619433 https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273190342 What observations can you make regarding these competitors?

a) Research the current market in which your brand is placed. You should consider data on national and local trends.

b) Identify and research the main competitors for your brand, highlighting similarities and differences and strengths and weaknesses in competitors’ branding.

c) Analyse and evaluate these points further and use this to identify areas in which your brand can best be developed.

Suggestion: try not to think too narrowly about competition.

]]> 2021-03-05 11:27:32 UTC https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273190342 1a. Identify what you consider to be the existing ‘brand values’. 25435849 https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273192843 - Fun 
- Inclusive  
- Community lead]]> 2021-03-05 11:28:44 UTC https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273192843 1b. Write a statement that summarises the brand. 25435849 https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273208717 Active arena is a local, fun and inclusive hub for people to meet up and play a range of sports. ]]> 2021-03-05 11:36:13 UTC https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273208717 2b. Research the current market in which your brand is placed. You should consider data on national and local trends. 15619433 https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273221224 High Volume of football academy's:
- 442 coaching
- Deano's
- Lincoln City + United
Other pitches available for casual use:
- Uni of Lincoln (barriers to entry)
- Yarbrough Sports Centre
Not many with catering facilities]]> 2021-03-05 11:42:07 UTC https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273221224 Local Competitors 25435849 https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273229121 - Lincoln City Council hire out pitches for established teams 
- Lincoln University Sports Centre 
- Lincoln Christ Hospital School]]> 2021-03-05 11:45:36 UTC https://padlet.com/17638474/c5401agcn9sv0b4m/wish/1273229121