Actors names - If the audience is familiar with acclaimed actors their names are often featured. In this case 'Brad Pitt' is a recognised hollywood draw, starring in succesful films such as 'Fight Club' & 'Troy'.

Image - a large central image sometimes of the main actor (just as this poster does) or other aspects of the film such as props or (occasionally) sets.

Release Date - when the films cinematic release date is, usually in small but bold font 'June 21', as this is during Summer it implies that this film is a summer blockbuster an example of a more alternative film released in 2013 was 'Her', this was released in December as it was not a major picture.

Genre - all posters will establish genre to interest fans of that specific genre, as this film is a thriller, the helicopters, gun and bold red and white logo portray it as action packed and exciting. A comedy poster may feature famous comedic actors such as Will Ferrell in a more light-hearted surrounding.

Critical opinions - although not present here, usually acclaimed films feature respected publications opinions of the film. The reason this poster does not is because it's target market is more general, rather than just film fans.

Tagline - again, something which is not present in this poster, usually a catchy small line under the title e.g. "In Space no-one can hear you scream".

Colour Scheme - this poster does not have a colour scheme that is hugely strong, however the white text against the black and blue background does stand out. Colour schemes are used to make the poster eye-catching.

Information - including the film company logo, cast and crew information, there is usually small text at the bottom of the page.

Actors names - to interest audience members who have seen previous films with the actors featured , again , Scarlett Johansson ('Lost in Translation') and Morgan Freeman ('The Shawshank Redemption') are large hollywood draws, and acclaimed actors.

Image - covering the entire billboard, the image needs to stand out, here Scarlett Johansson's face is against an image of space and scientific calculations, showing both the science & science-fiction aspects of the film

Production company logo - in the smaller font towards the bottom.

Colours - suiting the house theme, all billboards need a strong colour scheme, on this billboard the white and black juxtaposes in a way that stands out to the audience.

Dates of Release - to inform the audience, posters feature dates, 'Lucy' is a blockbuster as is signified through it's Summer release

Direct Address - The capitilised text speaks directly to the audience

Viral Marketing - '#LUCYMOVIE' to create a buzz around the film online

Tagline - 'The Average Person uses 10% of their brain capacity, imagine what she could do with 100%' will create discussions amongst film fans and may stick in the audiences mind

Images - on the front, back and side of the page, on this cover as James Franco is the main actor and one of only around five actors in the film altogether, he is the main focus

Reviews - as the DVD is released much later, it is expected that there will be may critical opinions of the film. On this cover the reviews are featured on the back page, but many reviews are featured on the front.

Special Features - many DVD's feature exclusive content be it trailers or commentary, here they are merely listed, but some covers feature them in a box.

Plot Synopsis - to draw in the audiences interest without 'spoiling' the film for them

Screen Grabs - giving insight into the film through images

Director - not named specifically on this cover (instead the designer has opted for 'From the Academy Award-Winning Director of Slumdog Millionaire'

Production Company Logo - featured at the spine and back of the cover

Colour Scheme - on the 127 hours poster is is mainly browns and oranges, with a slight bit of blue, this is to give a sense of the genre and moon of the film

The 'DVD' logo - to signify the media type to the audience

Tagline - in this case 'every second counts' which will establish brand identity and interest the audience, drawing them in. Taglines are often ambigous.

Title - usually the second largest text on the page, featuring either a film title, an actor or (if there is a special issue) something different

Pug - used to grab the readers attention, there may be a small coloured box with information

Large central image - usually featuring a notable actor or character

Buzzwords - 'EXCLUSIVE!' 'FEELGOOD' etc. will grab a readers attention and make them want to read on

Eye-catching colour scheme - Spider man's bright red costume with the electric blue background will interest the readers

Smaller images - to show the variety of films the magazine will feature

House Style - much of the text features the same font including the title and the buzzwords

Barcode - so the magazine can be sold

Issue No. - so that features can be traced back

Release Date - many film magazines are released monthly

Banner - featuring images and text about the rest of the magazine

Coverlines - featuring articles that will be in the magazine itself, usually film titles or actors names and often doubled with buzzwords