https://padlet.com/englishdepartme/BIG52MLL Change The Burden - Tata Motors - 2010 en-us 2020-07-13 01:50:27 UTC 2023-04-04 20:03:37 UTC hello@padlet.com https://padlet.net/icons/png/1f695.png englishdepartme https://padlet.com/englishdepartme/BIG52MLL/wish/652873527 "Change the burden"
Tata Motors
2010]]> 2020-07-13 01:56:40 UTC https://padlet.com/englishdepartme/BIG52MLL/wish/652873527 englishdepartme https://padlet.com/englishdepartme/BIG52MLL/wish/652874057 Audience / purpose - Who does the text target? What does the author wish to achieve through the text?Content / theme - What is literally ‘happening’ in the text? What is it about? What are the main ideas of the text?Tone / mood - How does the text make you and/or the target audience feel? Describe the atmosphere of the text.Stylistic devices - How does the author use language to convey a sentiment or message? What kinds of linguistic tools does he/she employ?Structure - How is the text organized, literally (i.e. layout/formatting)? What kinds of structural elements of a particular text type do you see?]]> 2020-07-13 01:57:41 UTC https://padlet.com/englishdepartme/BIG52MLL/wish/652874057 https://padlet.com/englishdepartme/BIG52MLL/wish/653235608 Audience/Purpose: Malaysian people that have motorcycles and need to carry more than 2 people. Encourage people with motorcycles in Malaysia to buy the Tata Nano, which costs similarly to a motorcycle and it's safer.

Theme: Motorcycle is the central image of the ad. Is the biggest element that can we found on it. TATA Nano car is on the bottom right corner with the name of the company and a image of the car in yellow color. 

The text is showing how dangerous is to carry more than two people on the moto (It can be fined by Malaysian laws), in order to encourage malasia moto drivers to buy the TATA nano. 

Tone/Mood: The text makes people preoccupy of being fined because of riding with more than two people in a motorcycle (That's the case of lot's of families from Malaysia), in order to persuade them  to buy the TATA Nano. 

Stylistic devices: The author uses rhetorical questions in order to persuade customers to buy the TATA Nano. Also, this could be considered a persuasive text, ass the text´s main purpose is to convince people to buy the TATA Nano by highlighting the pros and cons that it has against other vehicles, emphasizing in the safety the TATA Nano brings and the affordability, like for example in the line "Now you can afford it, why still go for a motorcycle?". 

Structure: The advertisement is structured by a title, two paragraphs and a graphic component. The ad is structured in a way for you to read the title first, then the paragraph below it, and finally the one to the right. The image a malasyan family can be seen in the middle, its placement is intended to make the reader focus on the image. Finally, an image of the Tata Nano can be seen in the lower right corner, so that the reader can see how it looks and get a feel od the size of the car.

]]> 2020-07-13 13:12:53 UTC https://padlet.com/englishdepartme/BIG52MLL/wish/653235608 https://padlet.com/englishdepartme/BIG52MLL/wish/653235793 Audience/purpose: Big Malaysian families who use motorcycles with more than 2 passangers. To encourage big families to buy a TATA NANO.

Content/theme:   Acording to Malaysian law, a motorcyclist will get fined if running the motorcycle with more than 2 passangers. The Tata Nano has the same price as a motorcycle.

Stylistic Devices: Rhetorical Questions

Tone/mood: The avertisement makes yo feel aware of their situation, but adds a solution.

Structure:   The advertisement is structured by a title an image, a introduction, a development, and a conclusion. ]]> 2020-07-13 13:13:08 UTC https://padlet.com/englishdepartme/BIG52MLL/wish/653235793 https://padlet.com/englishdepartme/BIG52MLL/wish/653235923 Audience/purpose: The texts target's Malaysians that drive with more than 1 passenger.

Content/theme: The text shows what normally occurs in Malaysia, motorcycles that are drove with more than 1 passenger, which in-dangers the life of the passenger.

Tone/mood: The text makes the target audience feel aware of the risks of going on a motorcycle with more than 1 passenger.

Stylistic devices: The author uses a rhetorical question to

Structure: The slogan of the text, "change the burden" is actually a pun because it has a double meaning. The slogan refers to stop risking so many lives in a motorcycle, instead choose TATS NANO which is safer. The color palette of the layout has light colors. The colors yellow and blue are used as shades, alluding the word "burden" which shares the same colors. The image of the motorcycle being used by 5 people is centered, to expose the risk and "bad habit" (this can be related to a satire since it ridicules a daily act).]]> 2020-07-13 13:13:19 UTC https://padlet.com/englishdepartme/BIG52MLL/wish/653235923 https://padlet.com/englishdepartme/BIG52MLL/wish/653240135 Audience/purpose: The text targets Malaysian people with big families that need to transport them all and can’t (or shouldn’t) use a motorcycle.
Content/theme: In Malaysia motorcycles are oftenly used by more than 2 people at the same time and that is dangerous and can make you have problems with the law.
Tone/mood: The advertisement makes you feel aware of not doing that because it looks quite dangerous.
Structure: The text is organized by an introduction that gives you the context of the situation of motorcycles in Malaysia and then, when you are aware of its danger, it sells you the product.

]]> 2020-07-13 13:18:57 UTC https://padlet.com/englishdepartme/BIG52MLL/wish/653240135 https://padlet.com/englishdepartme/BIG52MLL/wish/653241698 Stylistic Devices: The author utilizes facts to make malaysian people change their vision on motorcycles, and how a change could be beneficial, considerating that the price is similar to a motorcycle.
Structure: The ad has a large image which shows what the problem is t]]> 2020-07-13 13:21:07 UTC https://padlet.com/englishdepartme/BIG52MLL/wish/653241698 https://padlet.com/englishdepartme/BIG52MLL/wish/655066812 2020-07-15 12:49:27 UTC https://padlet.com/englishdepartme/BIG52MLL/wish/655066812