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      <title>MidTerm by </title>
      <link>https://padlet.com/m3farrell/c3nkd43g424vua9q</link>
      <description>Advertising MGMT424</description>
      <language>en-us</language>
      <pubDate>2021-01-12 17:47:47 UTC</pubDate>
      <lastBuildDate>2026-03-17 12:06:01 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <url></url>
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      <item>
         <title>What is a Creative Brief?</title>
         <author>m3farrell</author>
         <link>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081122661</link>
         <description><![CDATA[<div>I chose this video because if it gives an understanding of what creative brief is. After watching this video, students will gain a better understanding of what a creative brief is. </div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=ES2wDtO-1cE" />
         <pubDate>2021-01-13 00:16:14 UTC</pubDate>
         <guid>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081122661</guid>
      </item>
      <item>
         <title>How to write a Creative Brief</title>
         <author>m3farrell</author>
         <link>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081129816</link>
         <description><![CDATA[<div>I chose this video because it is necessary to know how to write a creative brief if you are trying to best understand a creative brief. After understanding what a creative brief is, the student will learn how to write one after this brief two minute video. </div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=dmHDDX0nCxA" />
         <pubDate>2021-01-13 00:20:30 UTC</pubDate>
         <guid>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081129816</guid>
      </item>
      <item>
         <title>Writing a Creative Brief  That Inspires</title>
         <author>m3farrell</author>
         <link>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081135377</link>
         <description><![CDATA[<div>I chose this video because although it is important to know what a creative breif is and how it works, knowing how to create a creative brief that inspires people is extremely important. After watching this video, students will be able to create a creative brief that encourages its readers. </div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=nPmWB5OjGlk" />
         <pubDate>2021-01-13 00:23:37 UTC</pubDate>
         <guid>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081135377</guid>
      </item>
      <item>
         <title>What is a Creative Strategy?</title>
         <author>m3farrell</author>
         <link>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081172572</link>
         <description><![CDATA[<div>I chose this video because it gives a clear understanding of what a creative strategy is. Students will be able to clearly explain what a creative strategy is after watching this video. </div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=M66u6qp0Q10&amp;feature=emb_title" />
         <pubDate>2021-01-13 00:44:43 UTC</pubDate>
         <guid>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081172572</guid>
      </item>
      <item>
         <title>What is Creative Strategy? (+getting paid for it)</title>
         <author>m3farrell</author>
         <link>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081178756</link>
         <description><![CDATA[<div>I chose this video because it guides the listener in creating a creative startegy that is successful. After watching this students will be able to have a better understanding on creative strategy and creating a strong creative strategy. </div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=wL3qBHZmuHc" />
         <pubDate>2021-01-13 00:48:20 UTC</pubDate>
         <guid>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081178756</guid>
      </item>
      <item>
         <title>Creative Strategy</title>
         <author>m3farrell</author>
         <link>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081195544</link>
         <description><![CDATA[<div>I chose this video because it is from and extremely reputable site and provides an ample amount of information. After watching this video, students will have an immense amount of information on creative strategy and have ways to apply it. </div>]]></description>
         <enclosure url="https://digitalmarketinginstitute.com/resources/lessons/digital-marketing-strategy_creative-strategy_e4jq" />
         <pubDate>2021-01-13 00:57:56 UTC</pubDate>
         <guid>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081195544</guid>
      </item>
      <item>
         <title>Hierarchy Of Effects</title>
         <author>m3farrell</author>
         <link>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081201879</link>
         <description><![CDATA[<div>I chose this video because it gives a clear understanding of the hierarchy of effects models. After watching this video students will not only be able to explain the hierarchy of effects model but also how advertising works. </div>]]></description>
         <enclosure url="https://www.coursera.org/lecture/integrated-marketing-communications/how-advertising-works-aida-and-hierarchy-of-effects-models-d6PKM" />
         <pubDate>2021-01-13 01:01:38 UTC</pubDate>
         <guid>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081201879</guid>
      </item>
      <item>
         <title>Hierarchy of Effects Model</title>
         <author>m3farrell</author>
         <link>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081228786</link>
         <description><![CDATA[<div>I chose this video because it had multiple different visuals. After watching this video students will be able to connect the information to the visuals to have a better understanding of the hierarchy of effect. </div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=jP_EQxUB5sg" />
         <pubDate>2021-01-13 01:17:28 UTC</pubDate>
         <guid>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081228786</guid>
      </item>
      <item>
         <title>Hierarchy of Effects</title>
         <author>m3farrell</author>
         <link>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081233257</link>
         <description><![CDATA[<div>I chose this video because it not only explains the hierarchy of effect, it gives the history of it, and explains each of the 6 events in great detail. Students will be able to explain each of the steps and give examples of each steps. </div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=g7GGd8rbTyM" />
         <pubDate>2021-01-13 01:20:04 UTC</pubDate>
         <guid>https://padlet.com/m3farrell/c3nkd43g424vua9q/wish/1081233257</guid>
      </item>
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