https://padlet.com/ashleypryce86/c30u95aqmm3p en-us 2017-11-14 03:09:40 UTC 2025-10-02 12:14:46 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/File.png ashleypryce86 https://padlet.com/ashleypryce86/c30u95aqmm3p/wish/206561076 Wine Delivery Shanghai Family

There are many consumers of wine are in the large number in Shanghai. Wine delivery Shanghai market in China is growing day by day. Lately, the online sale of wine has been added, which can offer very competitive prices due to the cost savings involved in skipping links in the distribution chain, especially in a country like China, where the margins applied are very high.

The HORECA channel (Hotels, Restaurants, and Cafeterias) is the most important in value since two-thirds of the sales are carried out through this channel, while in volume, is one-third of them, which indicates that wine consumption has not yet become widespread in Chinese households.

Distribution:

There are different types of distributors: the big Chinese brands, the large international chains that have formed their own distribution and carry their all the products only or the dispenser of wine. Big Chinese brands are important, not only because they dominate the bulk wine market, but because they also dominate the distribution channels.

Sales:

Red wine has the best image and its sales represent more than three-quarters of the total volume. Sales of white wine, which are concentrated in coastal areas, are around 20% of the total.

Sales of rose and sparkling wines represent very small percentages. The knowledge of these types of wine among the Chinese population is scarce and therefore their consumption is lower so that expatriates still represent a very important percentage of consumers of rose and sparkling wines. Some companies and distributors incorporate these products in small quantities in order to expand the range and try to develop the market.

Sector:

Industry experts agree that the wine market is undergoing a restructuring process, motivated in the first place by the government's policy regarding the restriction of spending on gifts and celebrations, which has especially affected high-priced wines. 

Also, despite growing at very high rates, there is a certain slowdown in the growth rate of the Chinese economy, which will also affect the growth forecasts of the Chinese wine market. Faced with this situation, it is expected a greater professionalization of the distribution channels, a reduction of the excessively high margins with which has been operated so far in the sector, and a further expansion of sales of wine to regions of the interior of China.

It is expected that in this process the number of distributors operating in the market will be reduced and the price of wine will decrease. The main opportunities for the sector before the restructuring of the market are the geographical diversification in cities of second and third level, less saturated than the main cities; the use of the online channel, whose penetration among the Chinese population is especially significant and whose growth prospects are very important; as well as a greater diversification of products, increasing the importance of sparkling wines, whites, and rosés, which present a lower level of saturation in China than red wine.

Conclusion:

It is expected that the wines located in a segment of medium-low prices will be the ones with the highest growth.

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