Colours - Choose 3-5 colours for the brand, identifying primary and secondary colours

Typography - Typography – Select 2-3 typefaces, identify which is for headings, body text etc (Fontpair + Monotype.com)

Tone of voice - Choose an applicable tone of voice and write a short mission statement (50-150 words)

Logo - choose an applicable logo type and use this to create your logo, applying the above

(REMEMBER BRANDED SLIDE DECK + GROUP PRESENTATION NO MORE THAN 10 MINUTES tomorrow after we have also included Task 19...)

What is their UVP?

What colours do they use? What type of logo? What typography? What tone of voice?

Brand positioning map – axis could be cost and social responsibility?

(REMEMBER BRANDED SLIDE DECK + GROUP PRESENTATION NO MORE THAN 10 MINUTES tomorrow after we have also included Task 19...)

Monochromatic - containing or using one colour

Analogous - having similar features to another thing and therefore able to be compared with it

Traidic - relating to or comprising a set of three related people or things

Tetradic - A tetrad is a group or arrangement of four things

https://www.canva.com/colors/color-wheel/

A Emblem

B Monogram logos (Lettermarks)

C Workmarks (logotypes)

D Pictorial marks (Symbols)

E Abstract logo marks

F Mascots

G Combination mark

Statements -

1. Wordmark or lettermark and a pictorial mark, abstract mark or mascot

2. Specific type of pictorial logo in geometric form

3. logos that have an illustrated character

4. Icon or graphic-based logo

5. Logo consists of a font inside a symbol or an icon; think badges, seals and crests

6. Logos that consist of letters, usually brand initials

7. Font-based logo that focuses on a business’ name alone

-Use tools which can help you create a brand​

-Understand how to maintain a brand

•Day 1: Intro to brand, branding fundamentals and brand identity

•Day 2: Branding mockups, community management and customer service

Social media

Forum

Brand-owned eg mobile app, website community hub etc.

Networking events

Workshops and conferences

Pop-up Stores

Workmarks (logotypes)

Pictorial marks (Symbols)

Abstract logo marks

Mascots

Combination mark

Emblem

https://www.perplexity.ai/

https://www.vistaprint.com/hub/types-of-logos?srsltid=AfmBOorv84lN2yPjqP_RGTgDZxREEHlgG5E1X766Fi4iP7jij45v-eER

https://www.youtube.com/watch?v=L_SVQ8yWlYk&list=PLdPSU8H0ozfoWoTTQFxFh5pMH4C3doTke&t=46s

https://mockey.ai/landing

PLEASE PIN YOUR GROUP PRESENTATIONS BELOW...THANKS

Monospace Fonts

Decorative

Geometric

a) Description of each font

b) When to use each font

c) What feel does each font give

https://redketchup.io/color-picker

b) What typography does your business use?

§https://www.myfonts.com/pages/whatthefont?srsltid=AfmBOoo5WqvTNSy3a5xdJhFsBFUdUsVumfuCMsLYNGBemq3EbZepLwza

c) What tone of voice does your business use when communicating?

d) What type of logo does your organisation use?

Please add your logo too.

BRANDS

NIKE

LINKEDIN

MINECRAFT

LUSH

GYMSHARK

SUPREME

b) What feel does each tone give?

E.g. Professional tone would be used by finance and law companies to give a serious and knowledgeable feel.

1,2,3,4,5

eg.

Enhancing Customer Satisfaction

•Purpose: To ensure customers feel valued and satisfied with their experience.

•Impact: Satisfied customers are more likely to become repeat buyers and recommend the business to others.

•Example: A responsive helpdesk that quickly resolves billing issues fosters trust and satisfaction.

Get printscreens from the brand kit for just the following logo, social media stories and website preview.

https://looka.com/

so 5 different influencers - 5 different screenshots of their profiles and their last 3-5 posts - explanation why each is suitable for a partnership agreement with ReVibe.

Value for money

Features

Reviews

ADD SCREEN SHOTS WHERE POSSIBLE - please indicate if you are using any of the following below....

Visit each of the websites below -

Talkwalker

Sproutsocial

Hootsuite

Brandwatch

Mention

Buffer

Most resource-intensive

Most damaging to the brand

I like them because they are easily recognizable, I like their image, values and the feeling that they bring to their customers.

A good brand is a brand where a customer can recognize your brand/product/service from a single glance.

-Easily identifiable and has clear brand communication to audience

-Not too expensive and offers quality clothes.

Adidas shoes

easy recognition, they provide differentiation in styles which can be valuable to customer needs

-To raise awareness of your company

- For recognition

-Marketing communicates the brand

• Marketing enhances and develops the brand

• marketing promotes the brand to bring in a wider audience

• branding bring longevity remaining consistent over time whereas marketing can be short-term and adaptable as strategies change based on trends and goals.

  
  

branding is about your identity, marketing is about selling

branding lasts a long time, marketing changes often

branding makes people feel something, marketing gets their attention

2e

3f

4d

5a

6b

7c

B - 7

C - 6

D - 4

E - 2

F - 3

G - 1

(not sure)

monogram - LV

wordmarks - coca-cola

pictorial marks - apple

abstract logo - pepsi

mascots - kfc

combination mark - burger king

Monogram Logos (Lettermarks) -
Utilizes initials to create a simple, memorable identity, ideal for brands with lengthy names.

Wordmarks (Logotypes) - Features the brand name in a distinctive font, emphasizing the company’s identity.

Pictorial Marks (Logo Symbols) -Uses a recognizable image to represent the brand, suitable for established companies.

Abstract Logos- Employs geometric shapes to create a unique visual representation, offering flexibility.

Mascots -Incorporates an illustrated character, fostering a friendly and approachable brand image.

Combination Mark -Merges text and imagery, providing versatility and reinforcing brand identity.

Mascot Logo - Differentiation from Competitors and Mascots can be utilized across various marketing materials, increased engagement rates and emotional connection

Pictorial Logo - Instant Recognition, Transcending Language Barriers, . Digital-Friendly Design.

Abstract Logo - Uniqueness and Differentiation, e.g BP to Shell, Flexibility in Interpretation, abstract logos are particularly effective for brands aiming to project innovation, creativity, and a modern aesthetic.

Combination Mark Logo - Ideal for New and Growing Businesses, By pairing text with a visual element, combination logos reinforce brand identity through multiple touchpoints. Combination marks provide both visual appeal and clear messaging.

WordMark Logo - Strong Brand Association, By presenting the brand name as the logo, wordmarks create a direct association between the name and the visual identity. This reduces confusion and reinforces brand recall.

Emblem Logo - Authority and Trustworthiness, emblem logos often resemble badges or seals, which convey a sense of authority and credibility.

• Each letter, number, and symbol has the same width

• Uses Originally produced for typewriters and Code editors use monospaced typefaces by default. 

• Monospaced fonts can evoke a variety of vibes, including technical, retro, and friendly. 

  
  

  Decorative Font

• Decorative fonts, also known as display fonts, are unique fonts that are designed to grab attention. They are often used for headlines, logos, and posters. 

• A decorative font should be used sparingly, short pieces of text where you want to add visual interest and personality to a design.

• often used to create a fun, light-hearted, or comical vibe.

  
  

Geometric font

• Simplicity, Geometric fonts are based on repeating components, such as circles, squares, and triangles. 

  Minimal contrast, Geometric fonts usually have minimal contrast. 

  Uniformity, Geometric fonts are visually pleasing and easy to read due to their reliance on geometric shapes. 

• when you want to convey a clean, modern, and futuristic aesthetic in your design, particularly for logos, branding, technology-related projects, minimalist layouts, or situations where you need a highly legible font that appears professional and sophisticated

• Geometric fonts are known for their modern, minimalistic aesthetic.

• Description: Every letter takes up the same amount of horizontal space, giving a uniform look.

• When to Use: Best for coding, technical documents, and retro-style designs.

• Feel: Gives a clean, modern, and sometimes vintage or tech feel

2. Decorative Fonts

• Description: Highly stylised fonts with unique shapes, flourishes, or artistic elements.

• When to Use: Ideal for logos, posters, or creative projects but not for body text.

• Feel: Fun, expressive, and eye-catching

3. Geometric Fonts

• Description: Built from simple geometric shapes like circles and squares, often with clean lines.

• When to Use: Great for branding, modern design, and minimalistic aesthetics.

• Feel: Sleek, futuristic, and professional

when to use: they’re great for coding, technical documents, or any situation where alignment is key, ensuring everything lines up neatly.

feel: these fonts give off a retro, techy vibe, reminiscent of old-school computing.

decorative fonts description: decorative fonts are unique and artistic, designed to grab attention with their elaborate designs - fonts you’d see on a festive poster or a quirky brand logo.

when to use: perfect for branding, social media graphics, or anything that needs personality and flair, they should be used sparingly since they can be hard to read in long text.

feel: they give off a fun, bold, and creative energy, making things feel exciting and unique.

geometric fonts description: geometric fonts are clean, modern, and built from simple shapes like circles and squares, examples include futura and avenir.

when to use: great for branding, tech companies, and minimalist designs where a sleek, contemporary look is needed.

feel: they feel futuristic, stylish, and sophisticated, adding a sense of balance and structure.

Bold and confident - Nike

Caring and Empathetic - Dove, Maybelline

Luxurious and Exclusive - Chanel, Louis

Vuitton, Rolls-Royce, Hermès

Friendly - Duolingo, and Apple, coca cola

Inspirational - Patagonia

Playful - Gymshark, and Nandos

Informative - environmental consultancy GeoSmart

Minimalistic - centerparcs

• Industry: Sports, fitness, entrepreneurship, tech startups.

• Feel: Strong, assertive, motivating, and fearless.

2. Professional

• Industry: Finance, law, corporate businesses, healthcare.

• Feel: Serious, knowledgeable, trustworthy, and authoritative.

3. Friendly & Approachable

• Industry: Retail, hospitality, customer service, lifestyle brands.

• Feel: Warm, welcoming, engaging, and down-to-earth.

4. Minimalistic & Straightforward

• Industry: Tech, design, modern brands, corporate communication.

• Feel: Clean, efficient, no-nonsense, and easy to understand.

5. Inspirational & Empowering

• Industry: Coaching, personal development, fitness, charities.

• Feel: Motivating, uplifting, positive, and encouraging.

6. Playful & Fun

• Industry: Entertainment, social media, gaming, kids’ brands.

• Feel: Energetic, joyful, lighthearted, and entertaining.

7. Luxurious & Exclusive

• Industry: High-end fashion, jewellery, real estate, premium services.

• Feel: Sophisticated, premium, high-class, and elegant.

8. Caring & Empathetic

• Industry: Healthcare, mental health, wellness, charity organisations.

• Feel: Compassionate, understanding, warm, and supportive.

9. Informative & Educational

• Industry: Education, science, tech, research, journalism.

• Feel: Trustworthy, knowledgeable, detailed, and clear.

feel: it gives a powerful, fearless, and motivating energy that pushes people to take action.

professional industry/profession: used by finance, law, and corporate industries to project expertise, trust, and authority.

feel: it gives a serious, knowledgeable, and reliable impression, making people feel they are in safe hands.

inspirational and empowering industry/profession: used by wellness brands, nonprofits, and personal growth industries to uplift and motivate audiences.

feel: it gives a positive, encouraging, and hopeful feeling, inspiring people to believe in themselves.

informative and educational industry/profession: used by universities, tech companies, and healthcare organizations to share clear, factual information.

feel: it gives a smart, trustworthy, and helpful vibe, making complex ideas easy to understand.

caring and empathetic industry/profession: used by healthcare, counseling, and social services to show compassion and emotional support.

feel: it gives a warm, understanding, and comforting tone, making people feel heard and cared for.

luxurious and exclusive industry/profession: used by high-end fashion, luxury cars, and premium lifestyle brands to convey elegance and prestige.

feel: it gives a sophisticated, desirable, and elite impression, making people feel special and valued.

playful and fun

industry/profession: used by entertainment, children’s products, and casual lifestyle brands to create a lighthearted and joyful image.

feel: it gives a cheerful, energetic, and carefree vibe that feels exciting and approachable.

friendly and approachable industry/profession: used by customer service, local businesses, and family-oriented brands to build trust and connection.

feel: it gives a warm, welcoming, and easygoing tone that feels personal and inviting.

minimalistic and straightforward industry/profession: used by tech startups, modern design firms, and direct-to-consumer brands to focus on clarity and simplicity.

feel: it gives a clean, honest, and efficient impression that feels fresh and no-nonsense.

-brand is made from and inspired by elements that are solely yours the values, benefits, and qualities that make your company unique

-outlined their unique values and benefits as part of their overall brand. This makes it easy for customers like me to trust their products and choose them over competitors.

-understand your target audience, your mission statement, and the unique qualities that make up your business.

-build a set of brand guidelines (or a brand style guide) to govern the composition and use of your visual assets

-Hubspots example Our visual branding is distinctive and consistent, the signature orange colour across our website, advertising, and social platforms

- What would your brand sound like if you had a conversation with it, or if it texted you?

-From your advertising campaigns and Instagram captions to your blog posts and brand story, your tone must be consistent.

-Mailchimp example, brand voice is Friendly and approachable and occasional use of humour

-Once you finish designing and creating your new brand (or rebrand) integrate it throughout every inch of your business

-Apply visual branding elements to the platform interface, website, social media profiles, and any marketing materials.

-Refine messaging on the website and in marketing copy to align with brand voice

Train team members on the new brand guidelines.

-Develop branded content like blog posts, social media posts, and email newsletters.

-Ensure branded visuals and voice are used consistently in all future designs, product updates, and customer interactions

-Branding Tips for Small Businesses Treat your brand like a person. Prioritize consistency.

1. Brand Awareness – How well your target audience knows your brand. Strong branding makes your business recognisable and memorable.

2. Brand Extension – Expanding a brand into new products or industries to increase revenue and diversify offerings

3. Brand Identity – The personality and values of your brand, shaping how customers perceive and interact with it.

4. Brand Management – Maintaining and evolving your brand through consistent visuals, messaging, and customer perception.

5. How to Create a Brand – Steps include defining your purpose, audience, values, voice, and visual identity, then marketing it effectively.

6. Brand Strategy Guide – Tools and templates help businesses develop a strong identity, refine messaging, and align company culture with branding.

7. Website Branding – Your website should reflect your brand through consistent colours, fonts, and messaging for a seamless user experience.

8. Branding Tips for Small Businesses – Treat your brand like a person, stay consistent, avoid imitation, and use branding to attract customers and employees.

company profile template – overview of company details.

company culture template – outlines values and work environment.

value statement templates – defines company beliefs and principles.

how to create a brand

1. determine your target audience.

2. establish your mission.

3. define your values, features, benefits.

4. create visual assets.

5. find your brand voice.

6. market your brand.

brand building steps

1. understand brand’s origin story – explains how and why the brand started.

2. determine your target audience – identify who benefits most from your brand.

3. establish your mission statement – clearly state your purpose and goals.

4. define your unique values, qualities, and benefits – highlight what makes your brand different.

5. create your visual assets – design logos, colours, and branding elements.

6. find your brand’s voice – decide how your brand communicates.

7. put your branding to work – apply branding consistently across all platforms.

how to build your business by channel

1. website – crucial for credibility and first impressions.

2. social media – essential for engagement and visibility.

3. packaging – reinforces brand identity and appeal.

4. advertising – drives awareness and customer interest.

5. sales and customer service – builds relationships and loyalty.

6. branding terms to know – key concepts for brand success.

branding essentials

1. brand awareness – how well people recognize your brand.

2. brand extension – expanding into new products or markets.

3. brand identity – visual and verbal representation of a brand.

4. brand management – maintaining and improving brand reputation.

5. brand recognition – how easily people identify your brand.

6. brand trust – customer confidence in your brand.

7. brand valuation – financial worth of a brand.

8. brand business – integrating branding into company strategy.

branding tips

1. treat your brand like a person – give it personality and character.

2. prioritize consistency – keep branding uniform across platforms.

3. follow brand strategy – stick to your branding goals and vision.

4. don’t let inspiration turn into imitation – stay original and unique.

5. use branding to hire – attract employees who align with your values.

Brewery No 2 Pro Cyrillic Medium/ Poppins

caring and professional

emblem logo

Font Hex - ITC Avant Garde Gothic Paneuropean Demi Bold

Tone - Informative and Educational and friendly through communication.

Logo is Monogram/Wordmark.

Brand kit

• Baskerville display pt

• Neue Haas Unica Medium

  
  

Lily & roo wants to give off luxurious and exclusive tone of voice with elements of minimalistic and straight forward

Our logo uses word mark

Customer feels comfortable to direct CTA, will they fail or succeed? Failure – what will customers lose if they don’t buy our products? Tell a story with stakes, salt in a recipe like a story. External, internal and philosophical outcomes to avoid! What life looks lie character succeeds, character winning power or position, union makes character whole. Allowing hero to spend time with family, self realization and self acceptance. (I was typing fast)

• Customers don’t care about your brand; they care about how you help them.

• Your brand should position itself as a guide to help them succeed.

2. Clearly Define the Problem

• Every great story starts with a character who has a problem.

• Identify your customers’ external, internal, and philosophical problems.

• Show them how your brand provides the solution.

3. Position Your Brand as the Guide

• Customers want a mentor, not a hero.

• Use empathy and authority to show that your brand understands and can solve their problems.

4. Provide a Clear Plan

• Lay out a step-by-step process that makes it easy for customers to take action.

• Use a simple framework (e.g., “3 easy steps”) to remove confusion.

5. Call Customers to Action

• People don’t take action unless they are prompted.

• Use clear, direct calls to action, like “Buy Now” or “Schedule a Consultation.”

6. Show the Stakes

• Explain what customers will lose if they don’t engage with your brand.

• Highlight the benefits of success and the consequences of inaction.

7. Give Them a Vision of Success

• Show how your product/service improves their life.

• Use testimonials, case studies, and visuals to create an emotional connection.

8. Keep Your Messaging Simple and Clear

• Avoid jargon and complex language.

• A confused customer won’t buy—clarity always wins.

a character has a problem – customers should be the hero, not the business.

identify what the customer wants – their goal should connect to survival, time, status, or meaning.

define the villain – must be a real, singular root cause of frustration.

problems have three levels – external (practical issue), internal (self-doubt), philosophical (justice/fairness).

business is the guide – show empathy and authority to gain trust.

give the customer a plan – outline clear, simple steps to work with you.

call to action – customers need a push to take the next step.

highlight the risk of failure - what are they missing out on if they don't buy from you.

show the success outcome – winning status, better relationships, or self-fulfillment.

amazon – customer centrality

rolex – quality and craftsmanship

patagonia – social responsibility and community

2- tesla

3- ben and jerrys

4- amazon

5- rolex

2 Tesla

3 Patagonia

4 Amazon

5 Rolex

• Minimalist Luxury – Clean visuals and elegant branding.

• Sustainability – Recycled metals, freshwater pearls, and eco-friendly packaging.

• Craftsmanship – Handmade, high-quality British jewellery.

• Personalisation – Engraving and customisation options.

• Community Engagement – Social media, customer testimonials, and influencer collaborations.

• Luxury Experience – Premium packaging, sleek website, and top-tier customer service.

3- Absence of brand values

Internally:

• Lack of Direction

• Inconsistent Culture

• Decreased Loyalty

• Poor Decision-Making

Externally:

• Customer Confusion

• Difficulty Standing Out

• Reputation Risks

• Missed Advocacy

4- Employees may lack clear guidelines on how to engage with customers, leading to varying interactions and unpredictable service. This inconsistency can confuse customers and damage trust, as they won’t know what to expect from the brand.

5- Rely on personal judgment, short-term goals, or external pressures instead of a unified set of guid lines to follow

This is important for LILY & ROO as without an audience we would have no customers buying our products By connecting with our customers through storytelling, social media, and personalised pieces, we can create trust and long term relationships wiht customers to increase repeat purchases.

Minecraft - Forum

Gym Shark - Networking Events

Lush - Pop up Stores

Linkedin - workshops and conferences

Supreme - Brand owned

(not really sure)

2 minecraft

3 lush

4 supreme

5 linkedin

6 nike

Forum - Reddit Polls on quality of clothing, design etc to gain feedback

Brand-owned - Mobile App, 'New in' sale, spend £100 to join our loyalty programme (free delivery, access to new products launching)

Networking events - By meeting influencers and other brands and suggesting collaboration through social media, paid advertisement and discounted clothing, UGC.

Workshops and conferences - Workshops include on how we make our clothes, measurements, how they are packed. Audience can view and contribute to activities. Conferences including of expansion, our mission our values etc.

Pop up stores - Same vibe as Salt Rock, small pop up shops dotted around the UK in cities, to reach a wider audience who may recognise the branding from Tiktok and social media.

forum – create a discord or reddit community for eco-conscious fashion discussions, diy upcycling, and peer advice.

brand-owned – a low-cost website hub with blog posts, repair guides, and a swap-and-sell section for second hand revibe pieces.

networking events – meetups in thrift stores or coffee shops to connect sustainability advocates and micro-influencers.

workshops and conferences – free or donation-based online webinars on clothing repair, upcycling, and ethical fashion choices.

pop-up stores – partner with local markets or college events to set up temporary thrift-and-swap booths for revibe clothing

example: revibe could run a tiktok challenge where users upcycle an old piece of clothing and share it under #revivechallenge, with winners featured on their website hub and invited to a local pop-up swap event.

With dreams as big as the skies

Dive into the world we know

Where our passion starts to glow

[Verse 2]

Train with us and you'll believe Marketing's the key to achieve

Sharpen skills watch them align Together we reach the prime

[Chorus]

The Marketing trainer is the way Set your goals and seize the day Growing stronger with each stride With us always by your side

[Verse 3] Learning curves and paths to tread Knowledge flows like riverbeds Creativity unleashed In ideas we find our peace

[Bridge] Our mentors lead the brilliant course Push us further drive the force Every slogan every brand Crafted with a steady hand

[Chorus] The Marketing trainer is the way Set your goals and seize the day Growing stronger with each stride With us always by your side

• Purpose: Foster long-term relationships with customers.
• Impact: Encourages repeat business and brand advocacy.
• Example: A coffee shop rewards frequent customers with discounts, increasing retention.

2. Driving positive brand reputation

• Purpose: Establish trust and credibility in the market.
• Impact: Enhances customer confidence and attracts new buyers.
• Example: A skincare brand donates to environmental causes, boosting its ethical image.

3. Differentiating from competitors

• Purpose: Stand out in a crowded market.
• Impact: Attracts niche audiences and increases brand preference.
• Example: A shoe brand uses recycled materials, appealing to eco-conscious consumers.

4. Increasing revenue and growth

• Purpose: Expand financial success and business sustainability.
• Impact: Supports scaling operations and market expansion.
• Example: A subscription service offers tiered pricing, maximizing customer spending.

5. Gathering customer feedback

• Purpose: Understand customer needs and improve offerings.
• Impact: Enhances product development and user satisfaction.
• Example: A tech company surveys users to refine software updates.

6. Resolving issues and retaining customers

• Purpose: Address concerns to prevent customer churn.
• Impact: Strengthens brand loyalty and minimizes negative reviews.
• Example: A telecom provider offers proactive support to resolve billing errors.

7. Supporting marketing and sales

• Purpose: Align promotional efforts with business goals.
• Impact: Boosts conversions and brand awareness.
• Example: A fashion brand leverages influencer collaborations to drive sales.

8. Strengthening internal operations

• Purpose: Improve efficiency and workplace effectiveness.
• Impact: Enhances productivity and employee satisfaction.
• Example: A retailer automates inventory management to reduce stock shortages.

9. Meeting legal and regulatory requirements

• Purpose: Ensure compliance with industry laws.
• Impact: Avoids legal risks and maintains operational legitimacy.
• Example: A food company follows strict labeling laws to meet safety standards.

2. Building Customer Loyalty

• Purpose: Strengthen connections with customers.

• Impact: Creates higher retention.

• Example: A clothing brand launching a rewards program with perks.

3. Driving Positive Brand Reputation

• Purpose: Build trust and credibility in the market.

• Impact: Increases brand awareness and customer trust.

• Example: A sustainable brand showing their ethical production processes.

4. Differentiating from Competitors

• Purpose: Stand out in a saturated market.

• Impact: Attracts new customers

• Example: A brand using limited-edition drops and influencer collaborations.

5. Increasing Revenue and Growth

• Purpose: Boost sales and expand market reach.

• Impact: Leads to financial stability

• Example: A fashion brand launching international shipping to expand inot a global market

6. Gathering Customer Feedback

• Purpose: Understand customer needs and improve products.

• Impact: Helps refine offerings and enhance satisfaction.

• Example: A brand using surveys and reviews to improve fabric quality.

7. Resolving Issues and Retaining Customers

• Purpose: Address concerns quickly to maintain trust.

• Impact: Reduces churn and improves customer experience.

• Example: A clothing company offering live chat support for order issues.

8. Supporting Marketing and Sales

• Purpose: Align marketing efforts with customer expectations.

• Impact: Increases conversions and engagement.

• Example: A fashion brand using user-generated content for ad campaigns.

9. Strengthening Internal Operations

• Purpose: Improve efficiency in business processes.

• Impact: Reduces costs and enhances team productivity.

• Example: A brand using AI to optimize inventory management.

10. Meeting Legal and Regulatory Requirements

• Purpose: Ensure compliance with industry standards.

• Impact: Avoids fines, lawsuits, and reputational damage.

• Example: A fashion company following ethical labor laws to maintain a responsible supply chain.

• Purpose to build long lasting relationships.

• Receive continuous sales

• Nurturing relationships through birthday cards can be effective leading to the client wanting to purchase again in the future.

Driving positive brand reputation

• To make the audience aware of your brand's positive reputation can attract customers.

• Can lead to followers/conversions and more engagement.

• e.g showcasing positive customer testimonials, can built trust for the brand in terms of new customers

Differentiating from competitors

• Purpose is to make your brand to stand out to other competitors and lead the market.

• Target audience will convert with you instead of competitors

• e.g. Free postage or discounts, sustainable packaging loyalty schemes.

Increasing revenue and growth

• To generate as much revenue as possible

• Used to reinvest into the business

• Generating +100,000 more per quater

Gathering customer feedback and resolving issues

• To evaluate concerns implications customers may have

• To use feedback to an advantage in terms of improvement

• Complains about sewing on a clothing piece + check all products ar eup to standard before posting and apologise can generate trust

Supporting marketing and sales

• To have an efficient process/plan that will be effective in both the short term and long term

• Generate leads, revenue, relationships an opportunity for growth

• supporting systems trying and buying out tools and testing which is best

Strengthening internal operations

• to ensure of smooth operation within each field of the company

• relationships within the company may improve

• Less manual work, more communication

  Meeting legal and regulatory requirements

• Important for the company

• Shows we support and abide by legal requirements

Depending on the company the channels may include social media platforms like instagram or tiktok through private message, forums, comments, website feedback form, direct number or live chat or email.

Social Media: Comments, direct messages, and posts on platforms like Facebook, Twitter, Instagram

Surveys & Feedback Forms: Company-issued or third-party feedback surveys

Complaint Forms: Official company or regulatory body complaint procedures

Word of Mouth: Personal recommendations or criticisms shared with others

Email & Letters: Direct communication to the company or governing bodies

Phone Calls: Customer service or complaints hotlines

Most resource-intensive - Surveys and questionnaires

Most damaging to the brand - Comments on social media posts, online customer feedback through google or anywhere in the public eye

Most Resource-Intensive:
Emails and letters take time.
Complaint forms require investigation.
Phone calls need staffing.

Most Damaging to the Brand:
Negative reviews harm reputation.
Social media complaints spread fast.
Negative word of mouth lasts long.

1. Social Media

2. online reviews

3. in person feedback

Most Resource-Intensive

1. Phone Calls

2. Live Chat Support

3. In-Person Feedback

Most Damaging to the Brand

1. Online Reviews

2. Social Media

3. Surveys & Questionnaires

Features - Social benchmarking, social listening, social content ratings, media monitoring, webinars, audience insights.

Reviews - 4.1 Stars across 33 views, no reviews are verified and no feedback to reviews.

Sprout social -

1999 a month not good value, apparently its hard to cancel.

features - manage socials, streamline workflows, drive ore sales, amplify brand awareness

Reviews - 72% rated 1 star on trust pilot

Hootsuite

99 - free trial

f - schedule posts and create content

track mentions, keyword and trends.

reviews - 66% have rated 1 star on trust pilot

Brandwatch

Starting prices around $800-$1,000 - high cost

F - Advanced AI-driven analytics and sentiment analysis, customizable dashboards and reporting

r - 4.2 out of 5 stars

Mention

$41/monthn

f - Social media monitoring across multiple platforms, Real-time alerts and notifications

reviews - 4.5/5 based on 290 user reviews

Buffer

$5/month per channel - seems good value

Team collaboration tools AI-powered content suggestion, Integration with multiple social media platforms

4.5 out of 5 stars on Capterra based on over 1,400 reviews

Brandwatch is a powerful social listening and reporting tool that is used by organizations to monitor, analyze, and extract insights. It helps to track brand mentions and hashtags across social media, providing audience reports like feedback, positive, negative, and neutral mentions. 

Mention is a brand monitoring and social listening platform that combs through millions of web, social, and online sources to deliver insights that help your team manage your brand’s online presence. It offers real-time media monitoring and social listening solutions for SMBs and enterprises. 

Buffer provides a suite of social media management tools, including scheduling, engagement, and analytics. It offers features like social scheduling, engagement, and analytics, making it a valuable solution for businesses seeking to enhance their social media marketing efforts. 

Hootsuite offers comprehensive social media management, including scheduling, engagement, and analytics. Its social listening capabilities, powered by Talkwalker, provide extensive coverage across 150 million websites and 30 social media channels. Users appreciate its all-in-one platform, though some note that its social listening features may not be as robust as those of dedicated tools. 

Sprout Social is known for its user-friendly interface and robust reporting tools. It offers features like social scheduling, engagement, and analytics, making it a valuable solution for businesses seeking to enhance their social media marketing efforts. Users commend its intuitive design and comprehensive analytics. 

Steps to Handle the Situation:

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Sorry to hear about the stitching issue with your recent order! We’d love to sort this out for you. Could you DM us with your order number, so we can help resolve this quickly?

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