Chap 1 mind map by Nguyễn Thị Thành K17 HL https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr en-us 2022-10-11 14:02:47 UTC 2025-10-23 21:29:35 UTC hello@padlet.com thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347970 Customer Relationship Management]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347970 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347974 1. Understand the marketplace and customer wants and needs]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347974 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347976 2. Design a customer-driven marketing strategy]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347976 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347978 3. Preparing an integrated marketing plan and program]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347978 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347979 Product]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347979 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347980 Price]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347980 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347981 Societal Marketing concept]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347981 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347982 Customer value & satisfaction]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347982 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347984 Market offering]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347984 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347985 Exchanges and Relationships]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347985 The Marketing Process thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347986 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347986 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347987 Customer Needs, Wants, and Demands]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347987 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347988 Demands]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347988 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347990 Wants]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347990 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347993 4. Building customer relationships]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347993 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347995 Partner Relationship Management]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347995 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347997 Partners inside the company ]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347997 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347999 Promotion]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335347999 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348000 Customer perceived value]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348000 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348001 Experiences]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348001 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348002 Customer satisfaction]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348002 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348003 Place]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348003 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348004 Marketing concept]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348004 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348005 De- marketing]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348005 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348006 Selling concept]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348006 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348008 Product concept]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348008 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348009 Services]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348009 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348011 Products]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348011 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348012 Select customer to serve]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348012 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348013 Market Segmentation]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348013 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348014 Target marketing]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348014 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348015 Marketing management orientations]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348015 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348017 Choose a value proposition]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348017 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348019 Production concept]]> 2022-10-11 14:02:47 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335348019 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335451778 Partners outside the company ]]> 2022-10-11 14:55:19 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335451778 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335494601 5. Capture value from customers]]> 2022-10-11 15:18:20 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335494601 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335498060 Customer Loyalty and Retention]]> 2022-10-11 15:20:10 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335498060 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335499040 Growing Share of Customer]]> 2022-10-11 15:20:40 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335499040 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335500374 Building Customer Equity]]> 2022-10-11 15:21:22 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335500374 thanhnths170234 https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335521947 Needs
  • Physiological
  • Safety
  • Love/belonging
  • Esteem
  • Self-actualisation
]]> 2022-10-11 15:33:32 UTC https://padlet.com/thanhnths170234/c1rs88y3oaiuk4nr/wish/2335521947