https://padlet.com/ab93373/c1bp8q5zsbbn Overview en-us 2017-07-18 11:34:50 UTC 2017-07-18 12:33:37 UTC hello@padlet.com ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178950867 Vernallis studied editing as well as camerawork in music videos, and wrote her findings in a book. She looked at how edits in music videos are much more apparent and abundant compared to film. She also saw that music videos seem to be synced rhythmically to the music to connect with the song. ]]> 2017-07-18 11:39:22 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178950867 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178950973 * Continuity editing found in conventional tv shows and film were broken to draw attention to the screen
*Obvious edits were used such as wipes and special effects
*A base track or master shot used frequently as part of a video structure
*Camera moves in time to the music.]]> 2017-07-18 11:41:48 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178950973 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178951206 2017-07-18 11:46:41 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178951206 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178951284 2017-07-18 11:48:41 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178951284 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178951429 *Are used every second in this music video
According to Carol Vernallis:
*Quick cutting and jump cuts stand out as disjunctive, where the edit has a rhythmic basis that relates to the song.
*These cuts convey understanding of characters as well as iconography associated to the pop star.
*Music videos avoid continuity

*Shots are also often repeated every where throughout the video to the performer who is almost always in the shots.]]> 2017-07-18 11:52:50 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178951429 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178952100 *This music video compromises subtle slow motion to make it more eye catching and interesting for audiences to watch]]> 2017-07-18 12:06:07 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178952100 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178952450 *The artist makes eye contact with the camera, as if it is a live performance.
*This can make a music video more engaging with people at home.]]> 2017-07-18 12:12:00 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178952450 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178952880 2017-07-18 12:18:32 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178952880 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178952905 *Music videos (according to Vernallis) use base shots or repeated shots as a way of structuring a video (as seen in this example.
*Up Town Funk has 3 different base tracks]]> 2017-07-18 12:18:57 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178952905 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178953212 2017-07-18 12:24:16 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178953212 ab93373 https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178953490 *camera moves/ rotates to the beat
*shots often cut to different base tracks]]> 2017-07-18 12:28:41 UTC https://padlet.com/ab93373/c1bp8q5zsbbn/wish/178953490