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      <description>Temas: Factores ambientales que afectan el comportamiento del consumidor, Grupos de referencia y familia, Determinaciones individuales del comportamiento del consumidor</description>
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      <pubDate>2024-03-05 21:22:29 UTC</pubDate>
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         <description><![CDATA[<p>El artículo de Roger Bretau sobre el comportamiento de los consumidores es muy interesante. En él, se reflexiona sobre cómo las decisiones de compra están influenciadas por diversos factores, como la emoción, la necesidad, la percepción de la marca y la experiencia previa.</p>]]></description>
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