https://padlet.com/amandabradford/c11y0eseuj42l8c0 To prepare for your exam in January - you will need to conduct PRIMARY & SECONDARY research into a specific industry given to you in the exam brief. This activity will help you to practice your research skills. Research the 'Pop-Up Cinema' market and post your findings here. We will then discuss as a group :-) en-us 2020-11-22 14:22:52 UTC 2026-03-20 07:13:17 UTC hello@padlet.com https://padlet.net/icons/png/1f3a5.png https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951718950  CH - Couples and younger generation depending on what the film is ]]> 2020-11-23 10:15:13 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951718950 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951719668 Savoy cinemas ]]> 2020-11-23 10:15:33 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951719668 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951720016 2020-11-23 10:15:42 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951720016 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951722668 odean because it’s a different type of cinema, streaming sites as they’re a cheaper alternative ]]> 2020-11-23 10:16:52 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951722668 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951723204 Most people from London - Mante]]> 2020-11-23 10:17:05 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951723204 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951723396 forecast to reach $1972.29 million by 2027 with a CAGR of 19.05% ]]> 2020-11-23 10:17:10 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951723396 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951724519 Put on films to do with a pandemic because of COVID so it's relatable to pretty much everyone which could be interesting]]> 2020-11-23 10:17:39 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951724519 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951725221 Anyone who wants to organise a cinema
 at their event or location.

]]> 2020-11-23 10:17:56 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951725221 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951726092 Lockdown = no new movies, therefore reruns of older movies target an older target market ]]> 2020-11-23 10:18:16 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951726092 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951729046 Matthew F]]> 2020-11-23 10:19:27 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951729046 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951729491 Online streaming services as they are easily accessible whereas pop-up cinemas aren't ]]> 2020-11-23 10:19:38 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951729491 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951729668 have a broad target audience as they tend to run popular films or classics and tend to avoid niche markets like independent films ]]> 2020-11-23 10:19:42 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951729668 mollylangton56 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951730581 2020-11-23 10:20:06 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951730581 Caitlan_hickey https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951731959 Tik tok kind of advertises them because people post about it ]]> 2020-11-23 10:20:40 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951731959 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951734482 additional sales]]> 2020-11-23 10:21:44 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951734482 mollylangton56 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951736795 2020-11-23 10:22:41 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951736795 Caitlan_hickey https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951738766 All over the uk]]> 2020-11-23 10:23:30 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951738766 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951739056 Streaming services offered from home - saves the effort of going out.]]> 2020-11-23 10:23:37 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951739056 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951739711 Any mainstrean cinemas such as the odeon]]> 2020-11-23 10:23:51 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951739711 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951741300 the box office is worth $41.7 billion whereas pop up is worth about 10 million so they are so small in comparison to one of their main competitors and therefore can’t afford to limit their target audiences by targeting a niche market ]]> 2020-11-23 10:24:27 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951741300 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951751196 movie-goers tend fall under the age group of 16 to 44 years old.]]> 2020-11-23 10:28:44 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951751196 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951764858 illegal streaming sites like putlocker or 123movies - noah]]> 2020-11-23 10:34:40 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951764858 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951849504 Anyone with an interest in movies in the UK, also families because Pop-up Cinema could be considered as a day out together so attracting families would first of all generate more income with the larger amount of people and also get the chance of a repetition of a sale, if the family enjoy their day out they will most probably want to return]]> 2020-11-23 11:11:15 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951849504 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951849793 Streaming service for prime users that offers exclusive movies and tv shows - Jamie]]> 2020-11-23 11:11:23 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951849793 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951852575 Poppy - 
Lush opened a pop up cinema as a marketing campaign to promote their new fragrances, they would also be your competitors. ]]> 2020-11-23 11:12:40 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951852575 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951857096 Skylight cinema UK because you can hire a screen for "private party hire"]]> 2020-11-23 11:14:46 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951857096 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951857314 2020-11-23 11:14:51 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951857314 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951859011 Sky/Bt as they offer movies also that people can do at the comfort of their own home instead of going out, however Pop up cinema allows people to have a cinema feel when watching their movie. ]]> 2020-11-23 11:15:40 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951859011 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951859170 Poppy -
People will feel safer and more comfortable if the cinema was outside as then they could socially distance and wouldn't need to wear a mask.]]> 2020-11-23 11:15:44 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951859170 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951862529 Online streaming providers such as Netflix, amazon prime and Disney+ As they provide a wide verity of entertainment options. ]]> 2020-11-23 11:17:22 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951862529 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951863223 The corona virus pandemic meant that Pop up cinema wouldn't be able to have as many workers in the workplace as they would have to follow the social distancing guidelines, this means that they might not be able to operate as efficiently as normal, this could affect the overall production and set up of the pop up cinema meaning the overall sales could go down. ]]> 2020-11-23 11:17:42 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951863223 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951863399 Time Out & City Cruises have launched a new pop-up cinema called 'Movies on the River', where they show classics and new favourites on the top deck of a boat five nights a week on the river Tames in London-maddy c]]> 2020-11-23 11:17:47 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951863399 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951864510 Poppy -
Your pop up cinema could be a mobile one where people could hire it for birthdays or other special occasions, that way you could change the movie to fit different target audiences depending on the occasion. A superman cartoon could be played for a child's birthday but a black and white classic could be played at a special event in a care home.]]> 2020-11-23 11:18:18 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951864510 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951866738 In 2018 pop-up cinema  value was $8.2 million. They are developed in different countries with growth of the 'Pop-up cinema market'
They are willing to reach $1.9 million by the end of 2025.
https://brandessenceresearch.biz/

]]> 2020-11-23 11:19:27 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951866738 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951867237 Events that require/request a pop up cinema for entertainment.]]> 2020-11-23 11:19:42 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951867237 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951870578 Because of COVID 19 precautions an outdoor cinema works with the rules to allow for social distanceing ]]> 2020-11-23 11:21:19 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951870578 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951872559 Disney plus -maddy c]]> 2020-11-23 11:22:11 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951872559 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951875665 Trendy at home movie projectors that are portable and you can place anywhere are in demand  -Maddy c]]> 2020-11-23 11:23:45 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951875665 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951876454 National amusements]]> 2020-11-23 11:24:09 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951876454 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951876885 Poppy -
The amount of people going out to cinema's has fallen with the introduction of home movie projectors as people can use them in their own house or where they are most comfortable, this could majorly affect how many tickets are sold and for the price people are willing to spend on tickets.]]> 2020-11-23 11:24:23 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951876885 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951878375 Luna cinema are doing a special winter drive in event in certain locations where they are showing popular Christmas/winter themed movies. - Jamie]]> 2020-11-23 11:25:04 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951878375 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951882746 Pop up cinema Yorkshire
" We organise pop-up events, picnic cinemas, drive-in movies, and village film clubs throughout Yorkshire. You can also hire our big screen for your own events." source : https://www.ticketsource.co.uk/popupcinema]]> 2020-11-23 11:27:18 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951882746 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951913314 Lush opens up pop-up cinema to promote new fragrances 
“https://www.famouscampaigns.com/2016/02/lush-open-up-pop-up-cinema-to-promote-new-fragrances/”]]> 2020-11-23 11:38:24 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951913314 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951922037 Pop-up cinema competitor like Odeon/cineworld.]]> 2020-11-23 11:42:37 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951922037 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951929965 Pop up Cinema in Sheffield
"we're popping up in the wooded grounds grounds of Gulliver's Valley Resort on the outskirts of the Sheffield"
https://pushsheffield.co.uk/2020/11/09/village-screen-pop-up-cinema-specialists-announce-new-christmas-drive-thru-line-up/
Matthew F]]> 2020-11-23 11:46:18 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951929965 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951973202 2020-11-23 12:08:02 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951973202 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951981364 Outdoor pop-up cinema has became a trend with drive throughs. Built good for social distancing and safety due to covid-19.]]> 2020-11-23 12:11:41 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/951981364 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952002668 Time out - advertising comfort in Thames in London. With city nice view and embracing audience happiness. 
https://www.campaignlive.co.uk/article/time-launches-pop-up-cinema-thames/1436794]]> 2020-11-23 12:21:10 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952002668 amandabradford https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952268296  Here’s a little help if you are struggling with Market Share/Size/Structure 👍]]> 2020-11-23 13:46:08 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952268296 mollylangton56 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952440947 the main competitors are everyday cinemas like ODEON]]> 2020-11-23 14:25:17 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952440947 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952454647 normal everyday cinemas like VUE, ODEON are competitors as they are more established companies ]]> 2020-11-23 14:28:25 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952454647 benw2726 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952455221 Holiday goers as it can be an outdoor event that can be unique to an area ]]> 2020-11-23 14:28:33 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952455221 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952461266 the target market is pretty niche as it is a not very well known market?]]> 2020-11-23 14:29:56 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952461266 benw2726 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952463490 There are around 800-1000 pop-up cinemas in the UK per year which shows that it is not a large market ]]> 2020-11-23 14:30:27 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952463490 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952470424 with lockdown, pop up cinemas have been more popular as they can happen even with covid restrictions?]]> 2020-11-23 14:31:55 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952470424 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952474798 The target market could be at a holiday destination because the location would have a lot of visitors.]]> 2020-11-23 14:32:55 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952474798 benw2726 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952475108 Websites and companies like popupcinemaforhire are used for people who want an easy way to put their plan into reality, these types of businesses are also essentially commercialising a previously relatively unknown practice in my opinion]]> 2020-11-23 14:32:59 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952475108 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952483533 AMC Entertainment is the largest cinema company in the world

]]> 2020-11-23 14:34:54 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952483533 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952489131 drive in pop up cinema's receive lots of media attention via Instagram, Pinterest and tik tok because they are aesthetic ]]> 2020-11-23 14:36:09 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952489131 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952490988 Some competitors are companies like: Cineworld, National Amusements, Empire Cinemas, Vue, Picturehouse Cineworld, Odeon, Pop-up Screens, The Nomad Cinema, Rooftop Film Club London, Sundown Cinema, Lost Lands Cinema, Snowcat Cinema.]]> 2020-11-23 14:36:34 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952490988 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952496025 the size of the pop up cinema market in the UK is around £10 million in 2019 and the market is growing 20-25% per year]]> 2020-11-23 14:37:39 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952496025 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952496788 Companies such as netflix and amazon prime as you can watch a range of movies for a much cheaper price, wherever and whenever you like ]]> 2020-11-23 14:37:50 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952496788 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952501131 uni students, who live together but want something else to do ]]> 2020-11-23 14:38:47 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952501131 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952507216 Samsung has sponsored a summer pop up cinema in 2013 to support their smart TV range]]> 2020-11-23 14:40:02 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952507216 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952507710 2020-11-23 14:40:09 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952507710 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952518603 the Uk market leader was luna cinema in 2019]]> 2020-11-23 14:42:37 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952518603 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952518667 'Time Out launches pop-up cinema on Thames'.]]> 2020-11-23 14:42:38 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952518667 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952523920 Estimated that the pop up cinema market in the UK is around £10 million.]]> 2020-11-23 14:43:51 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952523920 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952528283 Luna cinema is a competitor of pop up cinemas, as well as drive through cinemas.They have been named one of the market leader in pop up cinemas with 175-200 screenings in a year. ~Blayze 
https://thelunacinema.com/2020]]> 2020-11-23 14:44:49 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952528283 mollylangton56 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952540468 in 2019, it was estimated that the size of the pop up cinema was £10 million with the market growth of 20-25%]]> 2020-11-23 14:47:40 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952540468 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952542149 1 of the competitors - Cineworld had the largest market share at 24%, this means Pop up cinema is put down on a lower scale than Cineworld.
https://www.statista.com/statistics/264379/leading-theater-chains-in-the-uk-by-market-share/]]> 2020-11-23 14:48:02 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952542149 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952543942 The target audience is influenced by what film is being shown ]]> 2020-11-23 14:48:25 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952543942 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952561010 Luna cinemas show their process through social media to appeal to a wider target market. ~ Blayze 
 https://youtu.be/Tngw1Oy25nU]]> 2020-11-23 14:52:09 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952561010 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952561896 It is estimated that the pop up market was valued at around $820 million USD in 2018 and is set to reach $1972.29 USD by 2027. The pop up market is growing each year but covid would have definitely impacted the growth this year - Reece

ozseeker.net/2019/10/pop-up-cinema-market-to-undertake-strapping-growth-by-end-2027/]]> 2020-11-23 14:52:21 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952561896 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952581253 Competitors would be bigger companies such as cineworld who have the largest market share with 24% followed by Odeon with 22.5% followed by vue with 19.9%. - Reece

Statista.com/statistics/264379/leading-theater-chains-in-the-uk-by-market-share/]]> 2020-11-23 14:56:38 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952581253 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952597453 The target market will depend on what the viewing is. If it’s a movie for adults the adverts will be aimed for people in that age group. If it’s for a younger audience, language that they may understand might be used. - Reece]]> 2020-11-23 15:00:11 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952597453 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952598573 The pop up cinema will gain popularity from people that prefer to stay out in the nature rather than going in doors.]]> 2020-11-23 15:00:26 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952598573 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952629597 People who are bored of normal cinemas may want a change which means the pop up cinemas will gain more business. Also because of covid pop up cinemas would be in demand. I’m not sure if they can stay open during lockdown but it’s definitely a safe way to watch a movie with social distancing. ]]> 2020-11-23 15:07:28 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952629597 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952633512 Currently, drive through cinemas are popular among all coronavirus restrictions, therefore they have an older target market, as they are required to drive. ~Blayze ]]> 2020-11-23 15:08:20 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952633512 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952634282 Luna Cinema (market leader) referenced their business to having grown by three times in the last three years, which equates to a compound growth rate of around 45% per year, so the business and pop up cinemas are becoming increasingly popular - Isabella. ]]> 2020-11-23 15:08:30 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952634282 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952648612 There are around 800-1,000 pop-up cinema screenings per year in the UK (pre covid). In 2018 there were 650+ screenings in London alone   - Isabella. ]]> 2020-11-23 15:11:34 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952648612 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952707624 Older generations as it might be nostalgic for them. Older films tend to get played more and they’re more recognisable to the older generation  - Isabella. ]]> 2020-11-23 15:23:54 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952707624 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952755842 They mostly operate in a niche market, offering services to local consumers, and charging a higher price depending on the location. If it’s a tourist location they can charge a high price. ~ Blayze]]> 2020-11-23 15:34:15 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/952755842 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/953605955 Families will be a target audience as it is an ideal activity to do with a family with kids of all ages.

-Ben Clarke]]> 2020-11-23 18:49:28 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/953605955 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955649177 The capacity of a pop up cinema can be dependant on the location and layout of the venue. Pop up cinemas usually have a larger capacity offering seats to over 1000+ customers meanwhile permanent cinemas usually can only hold between 100 and 500 customers per seat. This also means smaller takings to permanent cinemas and larger taking to pop up cinemas.  
https://www.tutor2u.net/business/blog/pop-up-cinemas-in-the-uk-market-insights]]> 2020-11-24 10:32:58 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955649177 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955732491 2020-11-24 11:09:25 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955732491 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955879363 People on social media may want to go to take pictures because it looks good ]]> 2020-11-24 12:21:31 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955879363 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955968982 Vintage/older products are popular once again, shown through social media like Instagram and tiktok, so the older movies typically shown in pop up cinemas are popular ~Blayze ]]> 2020-11-24 12:57:13 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955968982 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955981561 There are many competitors in Pop up cinemas however all of them are. Thriving to deliver something different to the customers. Here are just a few that i found....
1. Luna Cinema
2. Sundown Cinema
3. Cinestock
4. Open air film and chill
5. Rooftop film club London
For example London rooftop Cinema offers a lifetime experience watching a film meanwhile relaxing in a hot tub. This is there unique way of selling pop up cinema...
https://www.tutor2u.net/business/blog/pop-up-cinemas-in-the-uk-market-insights]]> 2020-11-24 13:02:00 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955981561 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955992067 Pop up cinema is trying to target everyone to be involved in there creation. From younger people like a couple to elderly looking for something to do.
https://www.tutor2u.net/business/blog/pop-up-cinemas-in-the-uk-market-insights]]> 2020-11-24 13:05:33 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955992067 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955999243 Pop up cinemas was first introduced in 1891. They became very popular throughout the world, like America. However all trends do die down and do get forgotten however recently they have become more popular throughout Uk due to the Covid outbreak in 2020. Having been in lockdown they put rules into place and still public could experience a fun activity with family and friends outside in the open, although threw was rule in place for the covid virus. ]]> 2020-11-24 13:07:49 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/955999243 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956022412 An existing campaign was that a cruise in London placed on the Thames river launched a pop up cinema whilst sitting on the boat watching the film. It was for five nights a week and offers a free drink whilst watching. It was for the summer in 2017.
https://www.campaignlive.co.uk/article/time-launches-pop-up-cinema-thames/1436794]]> 2020-11-24 13:14:37 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956022412 Caitlan_hickey https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956087687 Netflix , sky go ]]> 2020-11-24 13:32:42 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956087687 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956140745 The market leader (Luna Cinema) was reported in several articles to have achieved a turnover in 2018 of £3million from around 175-200 screenings in a year.]]> 2020-11-24 13:45:28 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956140745 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956143015 Someone  might see their friends going to one on social media and want to go themselves

]]> 2020-11-24 13:46:02 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956143015 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956146215 Luna Cinema
maybe youtube could join in

]]> 2020-11-24 13:46:49 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956146215 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956146797 The pop up cinema market is growing at between 20-25% per year.]]> 2020-11-24 13:46:58 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956146797 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956152154 The Target Market would greatly depend on the type of films they are showing, for example if they are showing horror films aroung halloween their target market isnt going to be children, however if they are showing frozen as its christmas time, that would be aimes at children.
Just as Easy Ticket are doing... "https://easyticketing.co.uk/events/23-12-2020-12-00-pop-up-cinema-frozen"]]> 2020-11-24 13:48:14 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956152154 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956153569 Poppy - 
LUSH SCENTED CINEMA - London On The Inside (londontheinside.com)
Lush organised a pop up cinema to promote their new fragrances, with every ticket sold the customer got free popcorn and a limited edition deal for one product with the new fragrances. This to promote the new product as customers don't always like to try new things, especially in the beauty industry, however, they might with a movie and free popcorn.]]> 2020-11-24 13:48:34 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956153569 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956160220 Any of the permanent cinemas?]]> 2020-11-24 13:50:12 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956160220 mollylangton56 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956161772 70% who attend the pop up cinema are female.]]> 2020-11-24 13:50:36 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956161772 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956163902 Annual box office takings in the UK for mainstream cinemas in 2018 were £1.82 billion so a small decline of 0.1% happened in 2017.

https://www.tutor2u.net/business/blog/pop-up-cinemas-in-the-uk-market-insights]]> 2020-11-24 13:51:08 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956163902 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956165037 Amazon prime offers new movies that can be bought shortly after they have been brought out. Meaning people don’t have to go to the cinema to see new films.]]> 2020-11-24 13:51:25 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/956165037 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/963697985 It is also possible to hire pop up cinemas for personal use for potential smaller events which nowadays people are looking for new, inventive ways to celebrate or hold events and as you can now hire them for personal events in a range of scales such as hiring small DIY screens or larger ones fitted by technicians, the smaller may be good for covid situations as you can bring it to your home for celebrations with family or a small group of friends.]]> 2020-11-26 15:01:24 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/963697985 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/963721409 Most screenings in the UK market appear to be concentrated in the summer months from early May to early September which are better suited for outdoor screening venues.]]> 2020-11-26 15:11:44 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/963721409 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/963733647 Average revenue per screening (tickets + additional sales such as food & drink + sponsorship) is around £12,000 - 15,000. This would therefore suggest a market size of approximately £10million due to the market leader Luna's market share of 20-25%.]]> 2020-11-26 15:16:50 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/963733647 https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/963743538 Compared to other markets, there is a relatively small amount of other main competitors making a pop up cinema a fairly niche market. The competitors are:
- Luna Cinema
- Pop Up Screens
- The Nomad Cinema
- Picture House
- Rooftop Film Club London
- Sundown Cinema
- Lost Lands Cinema
- Snowcat Cinema
- The Village Screen
- Adventure Cinema
- Backyard Cinema
- Open Air Film and Chill
- Sneaky Experience
- Secret Cinema
- Cinestock ]]> 2020-11-26 15:21:01 UTC https://padlet.com/amandabradford/c11y0eseuj42l8c0/wish/963743538