CE: Characterizing different ownership models by Stucki Tobias

Who is the owner?

sct2_3 — 2023-10-13 09:37:26 UTC

Specificity

sct2_3 — 2023-10-13 09:37:38 UTC

(what makes this structure different from the others)

How can CE be implemented in this structure?

sct2_3 — 2023-10-13 09:37:51 UTC

(how can we create incentives for slowing and closing)

Where are the risks/costs for companies in this structure?

sct2_3 — 2023-10-13 09:38:10 UTC

What are the opportunities and risks for users in this structure?

sct2_3 — 2023-10-13 09:38:24 UTC

What kind of goods are best suited for this structure?

sct2_3 — 2023-10-13 09:38:34 UTC

What examples are there for the implementation of this structure when a contribution to CE is specifically sought?

sct2_3 — 2023-10-13 09:38:54 UTC

(Examples from the circular world)

What examples are there for the implementation of this structure without direct focus on CE?

sct2_3 — 2023-10-13 09:39:12 UTC

(Examples from the linear world)

Caterpillar: Owner is the customer

2024-12-05 09:40:37 UTC

What can be owned?

-Product

-Licensing and franchising to handle Products

(Brand Company gives Licenses worldwide for handling distribution, and use the brandname for different products)

Who is the owner?

2024-12-05 09:41:04 UTC

Mobility / The owner of the sharing platform

Specificy: Caterpillar sells machinery and workwear for construction

2024-12-05 09:41:39 UTC

HP is the owner

2024-12-05 09:42:28 UTC

CE:

2024-12-05 09:42:31 UTC

-Take back management

-refurbishing system

-design for disassembly and repair

Risks and costs for sellers:

2024-12-05 09:44:11 UTC

-Warranty is risky

-return logistics is expensive

Opportunities and risks for users:

2024-12-05 09:45:21 UTC

Risks:

-Dependancy on one company for repair and products (locked-in)

Opportunities:

-warranty gives trust and plan ahead for their own business

-global presence of caterpillars gives accessibility of products and parts

Consumers pay for the use of a product instead of owning it. HP takes care of maintenance and upgrades. Could be also a non physical product

2024-12-05 09:48:12 UTC

Goods best suited for this structure:

2024-12-05 09:48:59 UTC

-hardware

-durable goods

-easy to refurbish

What specificities?

2024-12-05 09:49:31 UTC

payment: yearly / monthly paid membership + payment per use including minimum time 30 minutes (pay per minute vs. pay per use)

Narrowing, slowing

2024-12-05 09:50:50 UTC

Risk/Pressure for innovation, breakdown of the system. Losing costumers (competence).

2024-12-05 09:54:58 UTC

How can CE be implemented?

2024-12-05 09:57:01 UTC

select parternships according to narrowing principle (maximize production efficiency)
select parternships according to closing principle (ensure partner offers opportunities to bring back unused/broken cars, make spare available, ...)

Examples of Asset sale without CE

2024-12-05 09:58:39 UTC

Mercedes Benz. Temu. H&M

What goods are best suited?

2024-12-05 09:59:23 UTC

Products that

are only used occasionally
are expensive to buy
hard to maintain

You get the newer version, better service, you don't take care about the maintenance. Interruptions of the service. More administration to get the product.

2024-12-05 10:00:34 UTC

Examples of asset sale with CE sought

2024-12-05 10:00:37 UTC

Fairphone,

Opportunities / Risks for users

2024-12-05 10:00:48 UTC

Opportunities:

save money
no infrastructure needed (garage)
save time (repairs not organized by consumer)

Risk:

possibly no car available at the moment, specifically bad in emergency cases
no status symbol for user anymore
depending on service: maybe not possible to cross boundaries (e.g. for vacation)
if membership is paid, but not used (financial risk)

Goods that last for a long time. Easily repaired products. Goods that can be maintained/upgraded. Goods that can be innovative.

2024-12-05 10:04:49 UTC

Opportunities / Risks for companies

2024-12-05 10:07:37 UTC

Opportunities:

constant incomming cash flow (more predictable)
urbanization as opportunity

Risks:

high investments and maintencane costs
coordination with different stakeholders
ensure infrastructure (parking lots, apps)

Hilti

2024-12-05 10:08:06 UTC

Owner: The company
Specificity: The owner is the one that takes all the responsibility when it comes to the maintenance of the product.
CE implementation: Durability in the materials and piece reuse (from one tool that no longer works can be used to repair another).
Risks/costs for companies: The liability of having all the responsibility and the costs that come with it only on one side.
Opportunities/risks for users: You depend completely on the company to repair, change or extend the rental.
Kind of goods: Material goods like tools, housing, cars, machinery
Examples of implementation with CE focus: Car rentals*, Computer leasing, baby clothes and equipment, dress rental.
Examples of implementation without CE focus: Car rentals*, Airplanes, skiing equipment.

Slowing: companies give the service of using or repairing clothing. Device as a service (computers)

2024-12-05 10:10:13 UTC

Examples of Sharing Platform without focus on CE

2024-12-05 10:10:41 UTC

AirBnB, Cooltra, Publibike, BlaBlaCar