Advertisement is the action that makes all people known and gets attention from the public. Advertisement is around us to provide useful information for us, especially the information on product and service. It appears on television, magazine, newspaper, and radio. However, the issue that is often debated is whether the advertisement is beneficial or harmful. Every coin has two sides; therefore advertisement is useful because it provides information about the properties of the product and increases the living standard but the advertisement is costly and some of the content is not suitable for children. 

The first advantage of the advertisement is that it provides information of product properties. Advertisement brings product information to consumer, especially the product is new. It describes the latest trend of new product and providing the explanation of the function of the product.

The second advantage of the advertisement is it raises the living standard of consumer. It provides knowledge about the new designs of the product to consumers and thus consumers consumes those products and increase their living standard. It could increase living standard with the innovative idea of the designer.

However, one disadvantage of advertisement is that its production cost is high. It may costly because it needs to pay for the publisher that is magazine, TV channel and newspaper for them to establish the content of advertisement. Besides that, the process of doing an advertisement involves much manpower. Thus, the cost of advertisement is very high in common.

Another disadvantage of advertisement is that its content may be inappropriate for children. Some of the advertisement content containing some pictures that are not suitable as children cannot differentiate it. Some advertisers may use a sexy girl to commercial their product. The children tend to influence by the advertisement without any parental guide.

To conclude, it is clear that the advertisement can provide information related to the product and increase living standard, but it could also be expensive in its production and consist of inappropriate content. Although advertisement may costly, it should not be eliminated because of it is a communication tool in business between seller and buyer.