https://padlet.com/mandi_marks1/bz1gu797rj4w en-us 2017-01-20 09:38:36 UTC 2017-01-20 09:54:15 UTC hello@padlet.com mandi_marks1 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306426 https://padlet.com/mandi_marks1/bz1gu797rj4w]]> 2017-01-20 09:40:59 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306426 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306608 Previous experience in the cosmetic industry
Reputation 
Capabilities 
Distinctive smell- USP]]> 2017-01-20 09:41:50 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306608 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306617 Customers may have been put off by the service they received from the other shops when lush was a manufacturer, whereas now they have face to face interaction with consumers

]]> 2017-01-20 09:41:53 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306617 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306678 2017-01-20 09:42:09 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306678 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306771 2017-01-20 09:42:38 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306771 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306777 After the 80s trends were changing and lush could revitalise their company and bring out new products]]> 2017-01-20 09:42:39 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306777 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306801 Shops result in immediate footfall. Moreover Lush shops can be detected by the smell of its products. This entices them to go into the shop. This USP differentiates them from its competitors such as body shop don't offer this shopping experience]]> 2017-01-20 09:42:48 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306801 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306869 To make a difference in the community by opening a store which meets consumer needs
To become more well known (increased publicity]]> 2017-01-20 09:43:07 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306869 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306883 They might of seen a gap in the market for a luxury shampoo and soaps, 

They would of make more money because they aren't going from b2b it's going from b2c which would make them more money.]]> 2017-01-20 09:43:13 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306883 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306946 2017-01-20 09:43:34 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306946 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306999 before there collapse, they only supplied and didn't sell any to general consumers meaning they could have opened there own shop to make up for the lack of control over there market. Another reason for opening a shop is that they would be able to take more risk, with them being in an niche market - less competition ]]> 2017-01-20 09:43:49 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148306999 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307057 More direct processes when lush have their own shops

They will be more face to face with customers.


]]> 2017-01-20 09:44:08 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307057 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307087 All of the profit made from the products with go to Lush Cosmetics rather than other businesses ]]> 2017-01-20 09:44:17 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307087 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307157 Lush originaly supplied cosmetics to local stores instead of having there own. Opening its own stores allowed Lush to to make more profit from there products and have more interaction with the customer to help build the brand

]]> 2017-01-20 09:44:42 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307157 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307160 It allows lush  to individualise itself as its own brand
Implement its own strategies to become a market leader]]> 2017-01-20 09:44:43 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307160 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307243 The ]]> 2017-01-20 09:45:07 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307243 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307333 To sell directly to customers rather than selling through a 'middle man'

]]> 2017-01-20 09:45:38 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307333 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307368 Niche market, USP, become more powerful and dominant, make a difference, help community.]]> 2017-01-20 09:45:48 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307368 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307373 2017-01-20 09:45:50 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307373 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307891 More profit when selling b2c
Their usp for niche market. Can dominate market]]> 2017-01-20 09:48:42 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307891 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307947 2017-01-20 09:48:59 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148307947 https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148308312 LUSH thrives on its niche selling of organic cosmetics and social responsible behaviour, which is the core aspect of the company.]]> 2017-01-20 09:50:36 UTC https://padlet.com/mandi_marks1/bz1gu797rj4w/wish/148308312