Chambok Village by Goh En Xuan https://padlet.com/xuan_gex/byzaf62c1iw9 Sustainable tourism en-us 2017-02-06 04:08:48 UTC 2024-06-30 22:58:03 UTC hello@padlet.com Business Model xuan_gex https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717504 Raise awareness of Chambok’s lifestyle, places of interests and attractions.

·       By suggested trails to be embarked by users
·       By beautiful photos of Chambok uploaded by users 

]]> 2017-02-06 04:10:14 UTC https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717504 Revenue Model xuan_gex https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717519
  • Commission --> Collaborate with a travel agency for trips to Chambok
  • Online advertisements on our app --> Pop-up video ads
  • Sponsored posts -->Fee charged for sponsored posts by companies such as Tourism of Cambodia and Avis Cambodia
  • In-app purchases --> Pay a one-time fee to disable ads
  • Crowdfunding
    • ]]>     2017-02-06 04:10:30 UTC https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717519     Target Markets xuan_gex https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717562 1. Millennials (18-24 yrs old) 

    2. Generation X (25 - 54 yrs old) ]]>     2017-02-06 04:11:03 UTC https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717562     Unique Selling Points xuan_gex https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717577 1. Gamification (Points system) 
        - Make our app interesting 
        - Attract repeat users 

    2. Social Interaction 
        - Chatrooms to connect users 
        - Uploads of photos (comments section) 
        - Real life interaction with locals through our challenges

    3. Gain Knowledge 
    - Users can find out more about Chambok through the quizzes and challenges ]]>     2017-02-06 04:11:16 UTC https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717577     Marketing Tools xuan_gex https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717596 1. Instagram 
    2. Email Marketing 
    3. Google Search Engine Marketing ]]>     2017-02-06 04:11:27 UTC https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717596     Research xuan_gex https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717752 1. Only 4 official websites about Chambok. 

    2. Google Map only shows an overview of the Chambok area. The exact road to Chambok is not shown on any map services. 

    3. Not many people know about the village and the activities it has to offer. When the topic of Cambodia is being brought up, people only know about Siem Reap and Phnom Penh.

    ]]>     2017-02-06 04:13:58 UTC https://padlet.com/xuan_gex/byzaf62c1iw9/wish/151717752