So Oyo’s total delivery system is online whether it is booking, complaint or feedback and its online system are totally user-friendly.

- Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its “ease of doing business” ranking.

- Unrest within the Country & Chances of Civil Unrest – We don’t think that Oyo Vit business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country.

- Government Regulations and Deregulations – The government is adhering to all the rules and regulations under World Trade Organization norms. There is consistency in both policymaking and implementations of those policies.

- International Trade & Other Treaties – The country has a good record of adhering to international treaties it has done with various global partners. The government of each party has adhered to the treaties done by previous governments, so there is consistency in both rule of law and regulations.

- Consumer Disposable Income – The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980’s. Oyo Vit can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign.

- Fiscal and Monetary Policies – The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years.

- Foreign Exchange Rate – Number of companies have incurred losses in past few years because of forex risk in – Venezuela, Brazil, and Argentina. Oyo Vit should be careful about the history of forex risk before entering new market. Many US companies have incurred losses in Mexico in regular forex crisis in that country.

- Demand Shifts from Goods Economy to Service Economy – The share of services in the economy is constantly increasing compare to the share of manufacturing, goods, and agriculture sectors.

- Inflation Rate – The inflation rate can impact the demand for Oyo Vit products. Higher inflation may require Oyo Vit to continuously increase prices in line with inflation which could lead to lower levels of brand loyalty and constant endeavors to manage costs. Cost-Based Pricing could be a bad strategy under such conditions.

- Financial Market Structure and Availability of Capital at Reasonable Rates – The quantitative easing policy of the Federal Reserve has led to liquidity flooding all across the global financial markets. Oyo Vit can borrow cheaply under such circumstances. But this strategy entails risks when the interest rate will go up.

- Nature of Social Contract between Government & Society – Before entering into a market Oyo needs to understand the nature of the social contract between government and society. For example, it has been extremely difficult for US companies to enter the UK health market as the UK health system is a nationalized system and everything goes through contracts at the national level.

- Gender Composition in Labor Market Oyo can use the gender composition of the labor market to understand the level of liberal nature of the society, women's rights, and women’s say in the matter of societal issues and consumption decisions. The gender composition of the labor market is a good indicator of the disposable income of the household, priorities of the households, and related needs.

- Immigration Policies and Level of Immigration – What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. This will enable the Oyo to determine – if required can it hire talent globally to work in that particular market.

- Transparency & Digital Drive – Oyo Vit can use digitalization of various processes to overcome corruption in the local economy.

- Integration of Technology into Society & Business Processes – Uber failed in China because it tried to enter before smartphone were widespread in China. Oyo Vit should build a strategy that can integrate societal values, infrastructure, and Oyo Vit business model.

- Research and Development Investment Levels – If there is high level of investment in technology development sector then there are high chances of building a self sustaining ecosystem that drives innovation. Oyo Vit can leverage such a situation to hire the best people in business.

- Mobile Phone & Internet Penetration – Oyo Vit should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities.

- Technology transfer and licensing issues for Oyo Vit – laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Oyo Vit can avoid shakedowns and IPR thefts.

- Level of Acceptance of Technology in the Society – Oyo Vit has to figure out the level of technology acceptance in the society before launching new products. Often companies enter the arena without requisite infrastructure to support the technology oriented model.

- Cost of Production and Trends – Oyo Vit should assess - What are the cost of production trends in the economy and level of automatization. We at EMBA Pro believe that in near future the sector most disrupted by technological innovation is manufacturing and production.

- Waste Management – What is the policy of waste management in the prospective market and how Oyo can adhere to the waste management requirements in that market.

- Influence and Effectiveness of Environmental Agencies – The role of environment standards enforcement agencies is critical in safeguarding norms. But often in emerging countries, these agencies delay the process as a tactic to extract bribes. Oyo should be aware of the presence of such practices in a country.

- Data Protection Laws – Oyo Vit needs to assess what are the data laws in the country and what it needs to do to comply with them. For example most of EU countries now want the EU citizen data to be saved in EU countries only.

- Laws regarding Monopoly and Restrictive Trade Practices – As a new player Oyo Vit shouldn’t be worried about the monopoly and restrictive trade practices law.

- Consumer Protection Laws – Oyo Vit needs to know what are the consumer laws, what is the rate of enforcement, what is the attitude of authorities towards consumer protection laws, and what is the role activist groups in enforcement of consumer protection laws.

- Transparency in Judiciary System & Processes – Transparency is essential for fair and consistent decision making. If the process is consistent and transparent then Oyo Vit can plan ahead with greater conviction.

- Health & Safety Laws – What are the health and safety laws in the country and what Oyo Vit needs to do to comply with them. Different countries have different attitude towards health and safety so it is better for Oyo Vit to conduct a thorough research before entering the market.

- Employment Laws – What are the employment laws in the country and are they consistent with the business model of Oyo Vit. For example Uber employment system is not consistent with French laws and it is facing challenges in the country.