Laundr.ie by Pascal Eissler

Target market

pascal_eibler2 — 2016-10-21 01:00:28 UTC

Split your customers into groups of similar people. Will enable you to market your products specifically to the ones that will be most profitable to you.

Identify similarities and differences between your customer groups. Understand what aspects of your offer appeal to each of the groups and adapt your product more closely to match their requirements. ( Like: working on delivery, service, reliability or some other need. change your pricing policy. Adapt your promotional messages )

Market research to understand the needs, tastes and spending habits. Customer segments most likely to buy into your offer, the kind of marketing, sales activities they will respond to.

A SWOT analysis will help you

http://www.marketingdonut.co.uk/marketing/marketing-strategy/your-target-market/overview

Questionnaires, surveys and focus groups

pascal_eibler2 — 2016-10-21 01:15:59 UTC

If you don't get informations from internal records or published market reports do your one research.

Quantitative research includes surveys and questionnaires. Qualitative research involves in-depth questioning of small groups of respondents.

The key is to ask the right people the right questions, and that you are asking enough people to get meaningful results. Asking friends and relatives what they think about your ideas is not market research.

Often, busy people will decline to answer, leaving you with a research sample that is heavily weighted towards those with time on their hands.

Target market 2

pascal_eibler2 — 2016-10-26 21:11:28 UTC

What is the problem we are solving?
List the people, which are suffering from this problem.
Define them in as many relevant ways as possible.
To whom will these problems be most troublesome?
Segment your market: Do you want with particular types of people, in certain locations
Are you better at getting on with certain types of people?
Why am I uniquely placed to solve the problem?

http://www.marketingdonut.co.uk/marketing/marketing-strategy/your-target-market/six-steps-to-defining-your-target-market

Target market: Students

pascal_eibler2 — 2016-10-26 21:19:57 UTC

Problem: Doing your laundry is relatively expensive.(how much money is exactly spent?) It takes some time to bring laundry over and back. You have to have a crate or bag. You have to wait for your laundry until the end. You have to dry the laundry and some clothes must be ironed. (how long does it take to do the laundry? expenditure of time)

What and how many students are using the service!? Only international students? How is the situation in the different dorms? What are students doing which are sharing a flat/ living with a family?

Product Research

pascal_eibler2 — 2016-10-26 21:57:15 UTC

Understand what customers really want, to tailor your product to meet demand.

Questionnaires and focus groups can be misleading.

Google keyword search
Reading Reviews and
product samples or prototypes
Test marketing - actually selling the product
landing page and running a Google AdWords campaign

to_eder — 2016-10-27 15:50:30 UTC

one wash costs between 4.50€ and 7.50€ (dryer 1.50/ laundry 3-6€). You have to go to the laundrette- put your stuff in the washing maschin-pay- takes between 30mins and 1h- you have to wait for your laundry-could get stolen- put it in the dryer- hope your stuff dries completly- get it back home- fold it- eventually hang it to dry completly

Problem: one person hasn´t got enough to fill the maschin/ seperating is not really possible (too expensive); dryer don´t work properly
Sports clothes which can not be put in the dryer ( not allowed to dry clothes in the apartment)

Questions:

to_eder — 2016-10-27 15:57:19 UTC

Do you wash your laundry in a laundrette? <

How much does an average student spend on laundry per month? <

How much time ? <

Is the laundry really clean (e.g. towels (smell,...)) ? <

How much are they washing ?

How many students use the laundrette ?

What kind of students?

Would they hand their laundry in if the price is adequate?

Which price is adequate?

Trainingsplan

to_eder — 2016-10-27 16:10:37 UTC

- Montag / Donnerstag weightlifting
- Sonntag samstag freitag mittwoch ist zeit
-MuscleUp
-Handstand
-Abschießen
-Dip/Pull Up
-

pascal_eibler2 — 2016-10-27 16:19:32 UTC

Create the new product market research survey. It is best to ask as many closed-ended questions, preferably at the beginning of the questionnaire. There are several types of closed-ended question types such as multiple choice questions, rating scale questions, and ranking questions. Include some open-ended questions at the end of the survey, so respondents can provide comments or express opinions. Also, try to keep the survey short, no more than 5 minutes. The longer the survey, the higher the drop-out rate.

pascal_eibler2 — 2016-11-05 13:53:26 UTC

Online survey to all Dcu Students. One of the participants will get a laundry voucher.

Increase respond: Honesty in the introduction, why you are doing the survey, what is in it for the responder (altruism, sense of helping self or fellows, chance to win in a free draw), explaining how the results will be used, and even how they can see a copy of the results (usually a simple summary).
use flattery to increase participation. (your opinion matters to us)
Make the introduction from someone they already might know and respect. have it look like a letter, with a signature and photo.
Much depends on the layout, the clarity of typeface and typography, and the use of colours
Statistically a lower response sample may be fine, as long as the views are representative.
Consider how/when the survey gets handed over. Is there a better moment?
By using focus groups or face-to-face surveys, you can validate your online findings.
include no more than five to 10 questions in your surveys. More questions can mean that your completion rates drops significantly.
Avoid Open-Ended Questions. And use ranking scales