Long Shot - A good example of the use of a long shot was when we were following Jeremy on his walk (listening to the background track). I feel that this shot portrays Jeremy as lonely and depressed (after the argument with his partner). And as he is the only person in the frame, there is a lot of excess space. This shot fits within the conventions of a music video.

Close Up - The close up shot can convey so much emotion through such a simple camera zoom. I feel that this example of Jeremy looking at the happy couple sitting outside the coffee shop (played by myself & Ellie) truly portrays the emotions he is experiencing his feeling of sadness as he misses his partner. It references the ideas of Laura Mulvey in relationship to the gaze of the subject – in this case full of emotion and therefore more ‘feminine’.

Mid Shot - This mid shot shows the happy couple sitting outside the coffee shop (who Jeremy is staring at filled with emotion and despair). The mid shot shows the background surroundings as well as a fairly detailed shot of the couple.

As well as these traditional and conventional shots, we also utilised other shots to enhance our Pop Promo including a Crane Shot. A crane shot looks as if it was filmed from a crane, high up above where the scene is taking place giving the viewer an overview. Due to our limited budget, we were unable to actually use a crane for this shot. Instead, I filmed it from a high window in my house.

We used the performance shots of Fateh lip-syncing to bond the rest of the shots together. By flowing between the narrative and the performance it shows the audience the emotion and energy that the 'singer' is putting into the song and how the music affects the listener. The topic of the song is about love, like the majority of pop songs, and the narrative matches this perfectly. Fitting in with conventions, our whole band consists of male members, fitting within the concept of a 'boy-band, which is what we aspired to be recognised as in this media text. Our band members are dressed in a mixture of light and dark smart-casual attire. This accords with the current fashion of modern indie-boy bands of our era.

Fateh used the microphone as a prop during the lip sync shots. This is the most conventional prop in a music video because of the obvious association with singing. Without this prop, the lip-sync shots wouldn't look as realistic as they do. The colours used are very bright, and this matches the conventions of a Pop Promo, as they tend to be generally happy and upbeat. Yet there are dark shadows on Jeremy's face when a close-up shot is used to show his sadness in detail. The darkness links to sadness as the lighting portrays how he felt inside. Our location is an average middle-class suburban area, and this fits with conventions as a lot of indie pop videos have locations like this. This is to both relate to their fanbase and bring in an ironic normality of Middle-England.