SEO Optimization by Nikki Gayler Hunter https://padlet.com/jnjhunter/butk2dezfjp How to get the most from your web site! en-us 2018-01-28 19:19:21 UTC 2024-10-15 18:03:31 UTC hello@padlet.com Search Engine Optimization jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225422896 The purpose of SEO is to create a great user friendly experience and communicate to the search engines what your intent is for your website so that the search engines can recemmend your site for related searches. ]]> 2018-01-28 19:24:57 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225422896 8 Basic Essentials for Optimizing a Website jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225424043 This is just a few of the basic essentials a person needs for optimizing a website. ]]> 2018-01-28 19:35:09 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225424043 1. A website is like a cake. jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225424466 The cake is made up of your content, information architecture, content management systems and infrastrctures. The icing is made up of the links, paid search and social media. ]]> 2018-01-28 19:38:46 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225424466 2. What search engines are looking for: jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225427121
  • Informative content
  • High quality performance
  • Authority: available links to connect with and do other sites use your site as a reference or cite
  • User Experience: Is your site attractive, easy to navigate, and safe?

    • ]]>     2018-01-28 19:58:15 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225427121     3. What search engines are NOT looking for jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225428249
  • Keyword Stuffing: the overuse of keywords. 
  • Purchased links: Buying links will not gain anything. 
  • Poor user experience: make a site that is easy to navigate and make the content easy to find.

    • ]]>     2018-01-28 20:07:09 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225428249     4. Know your business model jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225429148 Focus on your main goals. ]]> 2018-01-28 20:14:18 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225429148 5. Don't forget to optimize for multi-channels. jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225430352 Multi-channel platforms include:
    • Facebook
    • Twitter
    • LinkedIn
    • Email
    • Offline, like radio and tv ads
    ]]>     2018-01-28 20:22:55 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225430352     6. Be consistent with domain names. jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225430915 Buying an older domain is better than a newer one, but just be cautious that the previous owner didn't corrupt it in anyway. 
    Having keywords in the URL will help. ]]>     2018-01-28 20:27:26 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225430915     7. Optimizing for different types of results. jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225431690 Make sure your site is compatible for users of tablets and mobile divices. ]]> 2018-01-28 20:32:38 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225431690 8. Don't forget to focus on Meta Data too. jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225432187 The content of a site should have title tags and meta descriptions too. They should be one-of-a-kind to entice the reader and make them want to click on your site. ]]> 2018-01-28 20:36:34 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225432187 works cited jnjhunter https://padlet.com/jnjhunter/butk2dezfjp/wish/225433264 Edwards, Victoria; December , 2013; Search Engine Watch; SEO Basics: 8 Essentials When Optimizing Your Site https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site]]> 2018-01-28 20:45:06 UTC https://padlet.com/jnjhunter/butk2dezfjp/wish/225433264