https://www.facebook.com/profile.phpid=61553055615458&mibextid=9R9pXO

• We used Facebook as one of the platform to promote our product and marketing because it provide access to wide audience. Besides, Facebook is known as direct communication in business world where the seller and audience communicate through comments, direct messages and reviews. After that, the usage of Facebook allowed businesses to reach many audience since Facebook have billions of active users. So, our team member do not miss to use Facebook as one of our marketing platform.

https://www.instagram.com/ajusshi_bateks?igsh=YzVkODRmOTdmMw%3D%3D&utm_source=qr

• Instagram is a platform that we used for product promotion and marketing. Instagram have a simple and attractive method to present our products which is it have interesting features like Reels and Stories. Not only that, we used hashtags #ajusshibatek to engage our followers and make our product easier to find.

Our business were selling kek batek as our product. We provide assorted of flavors which is original, indulgence, ganache and biscoff. Such a wonderful taste of premium Kek Batik that need to be purchase. It would be satisfying as our tagline, sekali makan pasti tertarek!.

Our business located at Universiti Malaysia Sarawak (Unimas) while our type of business is enterprise. Customer were available to make an order through online or offline from 8 a.m. up until 9 p.m. as our operating hours.

Besides, we were also accessible via our media social as below:

1. Facebook: https://www.facebook.com/profile.php?id=61553055615458&mibextid=ZbWKwL

2. Instagram: https://www.instagram.com/ajusshi_bateks?igsh=NzBmMjdhZWRiYQ==

Customer also could make their order straight through Whatsapp by clicking the admin number as provided at our media social page.

We understand that every customers have crucial rights so that we providing solution so that easier for our customer to purchase our product. We have found that the customer were facing these situation:

1. Certain customers have issues making payments in cash since they do not have enough cash on hand. (cashless)

* Need: Customers need alternative payment methods that are more convenient and secure.

* So, to solve this problem, our business provides online payment options, such as online banking and qr code . This not only serve to customers who lack sufficient cash but also aligns with the growing trend towards cashless transactions. Implementing secure and user-friendly online payment systems can attract more customers.

2. Some customers do not have transportation to pick up the product from us.

* Need: These customers want an easy way to collect their product without worrying about their transportation.

* Provided: Then, our business provides delivery service, Cash on Delivery (COD). We can delivery to them hand by hand. In addition, this service not only solved the transportation issue but also can saves our customers times. So, they can enjoy our kek batik with their lovely family in their house together.

3. There is a problem where a few customers become frustrated because they feel that the items are overly sweet.

* In order to better suit their tastes, they looking for products that have a less sweet taste.

* Our business is flexible, so a solution for this issue, our team decided to modify a little bit the recipe. Specifically, the use of milk in the recipe has been reduced. This modification is aimed to satisfy our customers who do not prefer overly sweet options.

Ajusshi Batek

Sekali makan, pasti tertarek!

One key takeaway is the emphasis on innovation and adaptability. Entrepreneurs thrive in dynamic environments, constantly seeking opportunities and solutions. This mindset encourages a proactive approach to challenges, inspiring me to view obstacles as stepping stones rather than roadblocks.

Additionally, the significance of effective communication and networking has become apparent. Building strong relationships, both within and outside the business, is crucial for success. Collaboration and open dialogue foster an environment where ideas can flourish, and partnerships can evolve.

Risk-taking is another central theme in entrepreneurship. Understanding that failures are inherent to the entrepreneurial process and can lead to valuable lessons has shifted my perspective on taking calculated risks. Embracing uncertainty and learning from setbacks is an integral part of the entrepreneurial journey.

The concept of creating value for others has resonated deeply. Successful entrepreneurs often start by identifying a problem or need in the market and offering innovative solutions. This customer-centric approach reinforces the idea that sustainable businesses are built on providing genuine value and addressing real-world challenges.

In conclusion, delving into the world of entrepreneurship has been an enriching experience. It has not only broadened my understanding of business but has also inspired me to cultivate an entrepreneurial mindset in approaching both professional and personal endeavors. The lessons learned are not just about starting a business but extend to embracing change, fostering innovation, and constantly seeking ways to make a positive impact on the world.