Mapp News Digest 2.11.16 by https://padlet.com/Mapp_Digital/buou4hdwv6j6 en-us 2016-11-21 15:55:41 UTC 2025-12-09 15:04:06 UTC hello@padlet.com ITProPortal - Do CMOs understand what makes creative customer experiences? Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141209285 The challenge facing all enterprises is to create and maintain the best consumer experience in a digital landscape that is becoming increasingly chaotic. I believe that there is a strategic need for Chief Marketing Officers (CMO) to lead their organisation through the change process and this requires insight from these business leaders. 

OG Comments: This could be a good opportunity for Mapp to pull together some top tips, or a byline piece to answer this question. ]]> 2016-12-01 18:18:26 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141209285 Econsultancy - Four top digital priorities for B2B marketers: Report Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141210035 Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers. So, nearly three years later, have things changed?  Here are some key charts taken from our latest B2B Digital Trends report in association with Adobe, highlighting four areas of focus right now.

OG Comments: Now is a great time to start thinking about our own predictions and priorities for 2017. ]]> 2016-12-01 18:20:17 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141210035 Marketing Tech - What are the adoption barriers of self-serve programmatic platforms? Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141210614 Despite the clear strategic business advantages, programmatic platform adoption is still often met with significant resistance from some advertising agencies. There is no doubt that change can be difficult and requires costs and investment. Programmatic platform adoption (self-service operation) can be disruptive as it may touch operations, billing, and human resources at any advertising agency.

OG Comments: This is a good opportunity for Mapp to contribute their own article on this topic, looking at it in more detail
]]> 2016-12-01 18:21:43 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141210614 Econsultancy - Seven examples of Black Friday email marketing from retailers Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141211049 Your email inbox was no doubt flooded with Black Friday offers last weekend. But did any of them actually make you want to buy something? Following on from our article on how UK brand promoted the event online, here’s how seven retailers executed their email marketing campaigns.

OG Comments: We wanted to share this as an FYI, and an example of successful Black Friday marketing campaigns from 2016

]]> 2016-12-01 18:22:59 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141211049 The Drum - Marketing lures inspired by Pokémon Go Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141211735 Brands and advertisers are known for jumping on viral trends to help build their own brands. And this case is no different. Many marketers now see Pokémon Go as an enormous opportunity to get their brand in front of new audiences, or to provide something unique for gamers that will get them talking and build conversations about the brand in social media.

OG Comments: We wanted to share this as an FYI, as it was interesting to see marketing tied into the subject of viral mobile gaming. ]]> 2016-12-01 18:25:00 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141211735 Pure Content - Experiential Marketing Driving ROI and Reach for Big Brands Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141212195 Live event marketing is quickly becoming one of the best ways for big brands to boost engagement by delivering exciting experiences and personalised content to end-users. A new study has found that three-quarters of consumers are more likely to buy products and services if they are being promoted at branded live events.

OG Comments: We wanted to flag this piece as we haven't seen the media talking about experiential marketing too much recently, so this could be a good opportunity for Mapp to share their message on the subject]]> 2016-12-01 18:26:23 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141212195 Research Live - Male, Marries and Millennial Consumers are Most Engaged Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141212763 New research on customer engagement has revealed that millennials, men, and married people have the highest levels of engagement. Customer engagement specialist Affinion partnered with Oxford BrookesUniversity to survey 18,000 consumers in 13 countries and develop a customer engagement metric.

OG Comments: We wanted to share this as an FYI ]]> 2016-12-01 18:27:57 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141212763 Ad Age - Amazon swings into header bidding with cloud-based service for publishers Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141436223 Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.

OG Comments: Flagging this as it's useful to know for future programmatic comments
]]> 2016-12-02 16:45:15 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141436223 Campaign - UK adspend slows to 5% as Brexit to take effect says Zenith report Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141439393 Brexit will further weaken a slowdown in UK adspend in the coming years, Zenith has forecasted, with advertising growth set to halve to 5% this year.

OG comments: Useful to note for future Brexit comments impacting the industry ]]> 2016-12-02 16:53:32 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141439393 Small Business - Consumers more likely to buy products endorsed with user-generated images Mapp_Digital https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141440768 Only six percent of people surveyed in the UK (between the ages of 16 to 49) trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), according to Olapic, which could have critical implications for brands seeking trust and engagement among consumers.

OG comments: Supports Mapp's messaging on the importance of imagery for consumer-facing content ]]> 2016-12-02 16:57:29 UTC https://padlet.com/Mapp_Digital/buou4hdwv6j6/wish/141440768