MKT5013/2 by Michael Dent https://padlet.com/mmdent/MKT50132 Marketing Management en-us 2016-11-10 06:15:45 UTC 2026-01-29 11:34:17 UTC hello@padlet.com What is the difference between Sales & Marketing mmdent https://padlet.com/mmdent/MKT50132/wish/136665169 2016-11-10 10:06:36 UTC https://padlet.com/mmdent/MKT50132/wish/136665169 What is the difference between Advertising & Marketing? mmdent https://padlet.com/mmdent/MKT50132/wish/136665258 2016-11-10 10:07:01 UTC https://padlet.com/mmdent/MKT50132/wish/136665258 Advertising vs Marketing  wongchenhong https://padlet.com/mmdent/MKT50132/wish/136684514
-  Advertising : Focused program to publish or communicate to targeted segment on the targeted product. More of short term  basis and is a subset or one of the approach within marketing
- Marketing comprises more components including identifying market requirement,  price, etc.


]]> 2016-11-10 11:46:05 UTC https://padlet.com/mmdent/MKT50132/wish/136684514 JK https://padlet.com/mmdent/MKT50132/wish/136684581 Sales is persuasion. Marketing is understanding applied]]> 2016-11-10 11:46:30 UTC https://padlet.com/mmdent/MKT50132/wish/136684581 Sean & Diego: in my opinion, Mkt is a process including pricing, advertising, positioning. Advertising is all about creating psychological impact https://padlet.com/mmdent/MKT50132/wish/136684678 2016-11-10 11:47:00 UTC https://padlet.com/mmdent/MKT50132/wish/136684678 Sales vs  Marketing https://padlet.com/mmdent/MKT50132/wish/136684685 Sales:
-all about numbers
-the results of marketing

Marketing:
- strategy to get the product to the customer, make them want it and own it

K and SK]]> 2016-11-10 11:47:02 UTC https://padlet.com/mmdent/MKT50132/wish/136684685 Yp/Sue/Jr https://padlet.com/mmdent/MKT50132/wish/136684772 Advertising is tool to communicate to consumer about the products/services

Marketing is understanding customer requirement/needs and subsequently produce strategies for segmentation , targeting and positioning.

Sale is focusing on number , the return of investment (ROI) of marketing programs]]> 2016-11-10 11:47:35 UTC https://padlet.com/mmdent/MKT50132/wish/136684772 https://padlet.com/mmdent/MKT50132/wish/136684813 Advertising is a communication technique of marketing, a subset of marketing. Marketing is a set of practice to achieve the corporate goal by meeting and exceeding customer needs while competing with competitor.

Sales are activities or transaction done between the corporate and customer, also act as a measurement for the corporate or marketing performance. No sales = Doom of the corporation.]]> 2016-11-10 11:47:49 UTC https://padlet.com/mmdent/MKT50132/wish/136684813 Jack/YS/YPS/Ad                     advertising vs marketing https://padlet.com/mmdent/MKT50132/wish/136684835 advertising is the subset of marketing to encourage consumers to buy by moving them through the stages of AIDA (awareness, interest, desire and action) and often the largest expenses

marketing is delivery of value to customers at a profit

sales versus marketing
sales is to execute the marketing strategy

]]> 2016-11-10 11:48:00 UTC https://padlet.com/mmdent/MKT50132/wish/136684835 Sales vs Advertising https://padlet.com/mmdent/MKT50132/wish/136685450 2016-11-10 11:51:29 UTC https://padlet.com/mmdent/MKT50132/wish/136685450 Sales vs Marketing wongchenhong https://padlet.com/mmdent/MKT50132/wish/136685931 Sales is the concluding part of marketing effort. 
Marketing is pulling the market or the customer to your product/services while Sales is pushing the market or customer to purchase from your respective company]]> 2016-11-10 11:54:09 UTC https://padlet.com/mmdent/MKT50132/wish/136685931 Jack/YS/YPS/Ad               Evil - consumer credit levels are already high with high materialism. This means that spending is not sustainable. Thus, marketing which influences people to buy unnecessary stuffs and building up debts is EVIL! https://padlet.com/mmdent/MKT50132/wish/136716741 2016-11-10 13:54:09 UTC https://padlet.com/mmdent/MKT50132/wish/136716741 https://padlet.com/mmdent/MKT50132/wish/136717124 Good
-to add colours and bring out creativity
- to deliver company message to customers
- to create alertness to customers and thus gain the market share
-to shape the perception
-to stimulate the economy

KL&SK

]]> 2016-11-10 13:55:03 UTC https://padlet.com/mmdent/MKT50132/wish/136717124 Good https://padlet.com/mmdent/MKT50132/wish/136717520 Very good]]> 2016-11-10 13:56:01 UTC https://padlet.com/mmdent/MKT50132/wish/136717520 Good https://padlet.com/mmdent/MKT50132/wish/136717944 - consumer have more variety in market
- market environment become]]> 2016-11-10 13:57:16 UTC https://padlet.com/mmdent/MKT50132/wish/136717944 EVIL! https://padlet.com/mmdent/MKT50132/wish/136718198 2016-11-10 13:57:52 UTC https://padlet.com/mmdent/MKT50132/wish/136718198 A good evil https://padlet.com/mmdent/MKT50132/wish/136718848 2016-11-10 13:59:17 UTC https://padlet.com/mmdent/MKT50132/wish/136718848 Should National Service be re-introduced in Malaysia. Yes or No? https://padlet.com/mmdent/MKT50132/wish/137117504

]]> 2016-11-12 07:09:40 UTC https://padlet.com/mmdent/MKT50132/wish/137117504 Hell no, not in Malaysia https://padlet.com/mmdent/MKT50132/wish/137117861 2016-11-12 07:29:48 UTC https://padlet.com/mmdent/MKT50132/wish/137117861 Malaysian Context https://padlet.com/mmdent/MKT50132/wish/137117866 No #ilovepm]]> 2016-11-12 07:29:58 UTC https://padlet.com/mmdent/MKT50132/wish/137117866 National Service https://padlet.com/mmdent/MKT50132/wish/137117868 Jack/YS
NO. Waste of tax payers' money. Waste of teenagers' time]]> 2016-11-12 07:30:04 UTC https://padlet.com/mmdent/MKT50132/wish/137117868 No. No national service in Malaysia. https://padlet.com/mmdent/MKT50132/wish/137117870 Don't do for the sake of doing]]> 2016-11-12 07:30:06 UTC https://padlet.com/mmdent/MKT50132/wish/137117870 National Service wongchenhong https://padlet.com/mmdent/MKT50132/wish/137117877 NO. Without clear objectives and poor implementation]]> 2016-11-12 07:30:24 UTC https://padlet.com/mmdent/MKT50132/wish/137117877 b https://padlet.com/mmdent/MKT50132/wish/137117887 2016-11-12 07:30:52 UTC https://padlet.com/mmdent/MKT50132/wish/137117887 1. Good level of comprehensiveness wongchenhong https://padlet.com/mmdent/MKT50132/wish/137352950 2. Good delivery approach with mixture of lecture, discussion, use of aids, guest speakers, etc 
3. Good to include few more master piece case studies ]]> 2016-11-14 13:42:57 UTC https://padlet.com/mmdent/MKT50132/wish/137352950 https://padlet.com/mmdent/MKT50132/wish/137353052 1) Interaction / Group / Participation
2) Teaching Material Integration (youtube, website)
3) Interesting Guest Speaker 
4) Experience sharing / story telling (DHL DHL DHL)
5) Time management (rush at the end)
6) Temperature Control
7) Case Study ]]> 2016-11-14 13:43:10 UTC https://padlet.com/mmdent/MKT50132/wish/137353052 Key Learnings https://padlet.com/mmdent/MKT50132/wish/137354094 1) Method of doing a proper marketing strategy 
2) Marketing is actually a mix of knowledge of both rationality and human psychology. 

Improvement 
1)more input from the students

]]> 2016-11-14 13:45:31 UTC https://padlet.com/mmdent/MKT50132/wish/137354094 Service Failure and Service Recovery https://padlet.com/mmdent/MKT50132/wish/137354955 “... service performance that falls below a customer’s expectations.”

“... the actions a service provider takes in response to service failure.“

]]> 2016-11-14 13:47:45 UTC https://padlet.com/mmdent/MKT50132/wish/137354955 Jack/YS/JW https://padlet.com/mmdent/MKT50132/wish/137355287 POSITIVE:
1.5 steps of marketing process (STP)

2.AIDA

3. 4P+3P


Good and evil of marketing. Spend money without seeing result

Confuse people's needs and wants

IMPROVEMENT:
1. Undergrads are too noisy outside the classroom]]> 2016-11-14 13:48:38 UTC https://padlet.com/mmdent/MKT50132/wish/137355287