AI in Industry and Society - Session 6/7 by Fiorella Reitz

fiorellareitz — 2025-03-15 06:35:35 UTC

Anantrasirichai, N., & Bull, D. (2021). Artificial Intelligence in the Creative Industries: A Review. Artificial Intelligence Review, 55(1), 589–656. https://doi.org/10.1007/s10462-021-10039-7

= In Section 3 of this article, it discusses the multiple ways that AI can be used in the entertainment industry such as in script writing.

Davenport, T. H., & Bean, R. (2023, June 19). The impact of Generative AI on Hollywood and entertainment. MIT Sloan Management Review. https://sloanreview.mit.edu/article/the-impact-of-generative-ai-on-hollywood-and-entertainment/

= This article focuses on the impact that different AI technologies has on different areas of entertainment such music, tv and others.

Henkin, D. (2024, February 20). Orchestrating the future-AI in the music industry. Forbes. https://www.forbes.com/sites/davidhenkin/2023/12/05/orchestrating-the-future-ai-in-the-music-industry/

= This article refers to how AI is used for generating and creating music. As well as how rapidly AI is being added into music production.

Li, C., & Bantourakis, M. (2023, August 2). 6 ways AI is likely to disrupt the entertainment industry. World Economic Forum. https://www.weforum.org/stories/2023/08/hollywood-strike-synthetic-voice-digital-avatar-ai-entertainment/

= This article discusses the many ways that AI is being used to produce movies in the entertainment industry.

Kido, R. (2024, August 13). Artificial Intelligence’s impact on the Global Entertainment Economy. Forbes. https://www.forbes.com/councils/forbestechcouncil/2024/02/05/from-ai-to-z-unleashing-artificial-intelligences-impact-on-the-global-entertainment-economy/

= This article discusses the multiple ways that AI has impacted the entertainment industry and could impact it in the future.

Steck, H., Baltrunas, L., Elahi, E., Liang, D., Raimond, Y., & Basilico, J. (2021). Deep Learning for Recommender Systems: A Netflix Case Study. AI Magazine, 42(3), 7-18. https://doi.org/10.1609/aimag.v42i3.18140

= This article looks into how Deep Learning is used in Netlfix streaming to cater to the audience for recommending shows or movies.

fiorellareitz — 2025-03-15 06:37:11 UTC

The industry I chose was the entertainment industry. I wanted to look into the aspect of AI in the entertainment industry since there are many ways that AI can be used as a way to create entertainment. From the research I have done, I have discovered that there are many ways to use AI for creating entertainment. Generative AI can be used to create music, scripts for shows and movies, and even can be used for voice changing. I was interested in learning about how AI can be used in the entertainment industry since there was the recent Oscars Award show and one actor had won best actor even though it has been mentioned that he used Generative AI for a British accent. With this in mind, I have discovered that AI has been implemented a lot into the entertainment industry. Not only has it been used in movies and TV shows, it has been used as a way to produce music. There are a couple technologies that I have learned about that can be used in the industry and it involves creating music, analyzing data and creating scripts for movies and TV shows. In this Padlet, I will cover the examples of AI usage, some of the ethical considerations along with the future trends, and the societal impact in the entertainment industry. From these aspects and the research I have done, I think the entertainment industry has been tremendously impacted by the addition of using AI technology to produce many of the things we consume as entertainment.

Music - AIVA

fiorellareitz — 2025-03-15 06:46:12 UTC

Music is something that connects people together. However, creating music can take a long time to produce the right beat and along with this, to add the lyrics. In recent years, AI has been used in the industry to produce the music we listen to. An example of this is called AIVA, which uses deep learning in order to produce realistic music. From an article titled Orchestrating The Future -AI In The Music Industry, where it discusses some types of AI technologies that can be used to produce music. (Henkin, 2023) A benefit to using this AI technology is it creates new melodies and even helps with perfecting the notes in order to help musicians with their music. However, a challenge that can be seen is how copyright can be hard to protect actual artists' music. This is because the production of this AI can be so real that one can’t tell the difference between the actual artist or the generated music.

Netflix and AI

fiorellareitz — 2025-03-16 00:24:02 UTC

One of the biggest examples of where one can see the use of AI technology is in many streaming services but one can especially see the impact on Netflix. The way we can see how this is happening is through the recommendations section that Netflix has set for anyone who uses this streaming service. The way these services are able to recommend these things is through deep learning. As referenced in the article Deep Learning for Recommender Systems: A Netflix Case Study, deep Learning is an AI system that analyzes what a consumer is doing while using the product.(Steck et al. 2021) A benefit of this AI technology is that it can cater to users in order for them to recommend the shows or movies they are interested in. One flaw that could be seen in using AI technology is that it could make oversimplified recommendations due to watching something for a couple of minutes.

Photo from Music and AI

fiorellareitz — 2025-03-16 01:11:25 UTC

Graphic for AI in Netflix

fiorellareitz — 2025-03-16 06:44:16 UTC

Generative AI in Script Writing

fiorellareitz — 2025-03-16 06:47:06 UTC

In recent years, there has been more use of Generative AI in order to produce shows. This can be seen in how it used to make art, write scripts and even do voice generation. A benefit that can be seen from using Generative AI is how quickly a script can be produced. Whatever idea that a writer is thinking about cna be put into an AI system to be written out. However, a con from this is that the generated AI script might not feel authentic enough for other script writers. Especially since it takes away from how much careful planning and thought is put into producing scripts. From reading the article titled 6 ways AI could disrupt the entertainment industry, it discusses how with the way that AI is using old scripts, this could be considered theft. (Li and Bantourakis, 2023) Due to AI needing to be programmed with information in order to produce scripts, the thing that is important to consider is whether or not how ethical these technologies can be for work in the entertainment industry. I believe that something like that has to be taken into consideration when it comes to the continued use in the entertainment industry.

Image of Generative AI in Entertainment Industry

fiorellareitz — 2025-03-16 06:52:53 UTC

fiorellareitz — 2025-03-16 06:56:42 UTC

AI technologies can be an important addition to many industries. This can be true for whatever industry from healthcare to entertainment. The future trends that can be seen with AI use in the entertainment industry is that it will continue to grow. At this rate, AI will be taking over more of the industry even going as far to be replacing jobs. From the article From A to Z: Unleashing Artificial Intelligence’s Impact On The Global Entertainment Economy, it mentions how the entertainment industry needs to find a balance with the use of AI and human aspect. (Kido, 2024) An example of the balance that is needed can be seen using generative AI as a way to make a voice for acting. Recently in the media, it was mentioned that an Oscar winning actor used AI to have a British accent in a movie. From this, it also shows how AI can replace how actors can be portrayed in films. While there is a benefit to these technologies, an ethical consideration that can be had is the aspect of authenticity. Due to how advanced AI technology has come, it is now difficult to be able to see a difference between what is real and what is generated. Another example of this is how script writing can be produced by AI and there is no solid way to know who actually wrote the script. This can also be true about telling the difference between a generated voice and an actual actor speaking. They can have their voice used without their knowledge and it could cause issues since they did not give their consent to use their voice for work. In my opinion, I think the biggest ethical concern is how writers or actors won’t be able to get the credibility for their work. I also think this is true for song writing or composing music. In all aspects of the entertainment industry, it takes hard work to produce any form of entertainment. With the added aspect of AI, it can help in some ways but a lot of the hard work can be taken away from those in the industry.

fiorellareitz — 2025-03-16 06:56:58 UTC

An implication of using AI in the entertainment industry is how many jobs could be taken away. While it might not be sudden, AI could replace how people produce work, music, scripts and more. As mentioned in the last post, it’s important to consider just how fast AI technologies can produce these forms of entertainment. It also does not help that in society today, things are wanted done in a quick manner. From this aspect, it can make these jobs in the entertainment industry change drastically. Using AI systems can replace the work done by writers and producers since they can produce full drafts of a script for a movie in a quick minute. While this is a benefit, there is an aspect being overlooked. An example of this is when it comes to producing music. Artists' voices can be used to make music and they have no idea about this happening. Music producers and composers could have their jobs replaced if others are just able to make music without having to be credited to anyone. Another aspect that would impact society is that everything would be powered by machines. Movies, shows, and music would all have similar creative processes when many times, art takes time and patience to create. One can’t rush the production of cinema, art or music since many times these outlets are used as a way to express how many view the world. Overall, I think that there will be a greater advancement in AI technology in the entertainment industry but also many other industries and it is important that regulations start to get put into place.

fiorellareitz — 2025-03-16 20:26:04 UTC

fiorellareitz — 2025-03-16 22:52:38 UTC

This assignment was interesting to learn about how much AI has been added into the entertainment industry. When looking up articles and videos regarding the use of AI in entertainment, it was not hard to find since there are many others who seem to be interested in AI and how it is impacting the industry. From the research, I think there are benefits for using AI in some ways in order to get the perfect result. However, due to how much AI is being used in the industry, I do hope regulations will be put into place. This assignment was helpful in learning about just how much AI has advanced to the point it is in the entertainment industry. It has also made me consider how the future of entertainment will be impacted. As well, it makes me think how AI in this industry and in others might affect society all together.