Social and Mobile marketing by Katerina Kormusheva https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz Discussion on tutorials week 2 en-us 2020-08-05 23:58:25 UTC 2020-08-06 03:38:35 UTC hello@padlet.com https://padlet.net/icons/png/1f4f6.png Marketing helps create value. https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670929561 2020-08-06 03:27:49 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670929561 Develop preexisting or new products to meet market needs. Could also later generate profit (increase sales) https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670929981 2020-08-06 03:28:29 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670929981 social marketing seeks to influence behaviour. commercial marketing seeks to influence purchasing decisions. https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670931197 2020-08-06 03:30:15 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670931197 Operational social marketing is used to change behavior, whereas strategic social marketing is used to form new policies and development strategies. https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670931603 2020-08-06 03:30:50 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670931603 To propose different values in which a business can offer towards its targeted customers. https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670931701 2020-08-06 03:30:56 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670931701 It is more focused on fast - straight forward advertising that is designed to be both relevant and quickly catch consumer attention. https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933074 2020-08-06 03:32:44 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933074 https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933075 mobile marketing is a multi-channel method of marketing. 

]]> 2020-08-06 03:32:44 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933075 is the process of reaching an audience via handheld or otherwise untethered devices such as smartphones or tablets, in order to promote your brand. https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933105 2020-08-06 03:32:47 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933105 it relies on speed, simplicity and convenience https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933307 2020-08-06 03:33:06 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933307 through sms, social media messaging, video ads https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933782 2020-08-06 03:33:47 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670933782 mobile marketing relies more on short video, short sentence or picture to capture interest and share value in a glance. https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670934467 2020-08-06 03:34:44 UTC https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670934467 https://padlet.com/katerinakormusheva/br5lluo1j15p9vmz/wish/670936962 Mobile marketing has the ability to reach a much larger size of audience relative to other marketing methods. 

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