https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm A summary of the key points are presented en-us 2023-10-06 15:45:07 UTC 2023-10-10 09:52:52 UTC hello@padlet.com https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739606045 first created by dr john s.pemberton when it began to be used by jacobs pharmacy as a fountain beverage ( coca cola syrup + carbonated drink). this was the 19th century ]]> 2023-10-10 09:20:35 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739606045 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739609023 previously most companies only used 2 out of the 5 senses ( sight & sound) phenomenon to use all five senses so brands can be distinguished between them and competitors .]]> 2023-10-10 09:23:03 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739609023 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739611271 audiovisual stimulus was proved to be not enough to allow a customer to differentiate between various brands in the current present situation]]> 2023-10-10 09:24:55 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739611271 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739614075 companies trademarked there idea by registering and patenting in 1893. this was so no other company could take their idea and they would own it.]]> 2023-10-10 09:27:13 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739614075 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739614958 company was franchised first in the bottles in 1899. ]]> 2023-10-10 09:27:55 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739614958 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739619266 overall from a marketing perspective studies showed that on a first analysis sight was the most important sense out of the five for a customer, while touch was seen as the least important of the five. this is based on first impressions.]]> 2023-10-10 09:31:15 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739619266 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739623472 the research for coca cola was put together to give the consumer an idea of the sensory aspects for building brand identity and brand awareness the study found that coca cola use a five dimensional experience for the consumer this would double or triple the consumers ability to memorize the brand. vision is one of the main sensory aspects in building brand identity for consumers. ]]> 2023-10-10 09:34:38 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739623472 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739626573 plays significant role in marketing  ( in general eyes do 70-80% of buying . many brands are associated with specific colours be it coca cola in this case with the colour red to their competitor pepsi with the colour blue. 

in a memory retention study: consumers are up to 80% more likely to remember a message printed in colour rather then black and white. ( colours are more asthetically pleasing to the eye from a marketing stand point and is easier to distinguish from the black and white. colours are also associated with emotions whether that could affect your view of something e.g blue might be a relaxing colour to visualise as you might associate it with things like the sky and the sea.

]]> 2023-10-10 09:37:08 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739626573 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739630640 coca cola is on of the most popular and biggest selling soft drink in history 
it was invented in the late 19th century by  Dr John S Pemberton it was first offered as a fountain beverage at Jacobs pharmacy by mixing coca cola with carbonated water ]]> 2023-10-10 09:40:06 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739630640 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739634912 it is the greatest emtional impactor for consumers because of its connection with the limbic system as information is directly transfered . 

pleasant odors might prove to be useful from a marketing stand point as it makes the customer want to stay in the aisle longer when contemplating the purchase. 

* sense of smell is proven to emotionally affect humans up to 75% more then any other sense.

customers can recall 65% of the information on a product because of smell after one whole year whereas after 3 months they can only recall 50% due to visual.]]> 2023-10-10 09:43:12 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739634912 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739639493 1%  the feel of a product
2%  what they heard
5% the visual
15%  the taste of a product
35% smell.
proving that in customers short term memory the taste and smell is the most important for a customer. ]]> 2023-10-10 09:46:38 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739639493 https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739647307 the sense smell and taste are closely linked and referred to as a chemical sense.]]> 2023-10-10 09:52:51 UTC https://padlet.com/msgilsenannnn/bqm1x22fuwb0bjhm/wish/2739647307