Type Journal 4 by Miranda McConnell

MirandaSM90 — 2024-09-26 18:32:58 UTC

In the advertisement there is three sizes that stands out and make hierarchy.

For instants you first see is the "tamed!" by being in large and in black, which creates high contrast, there for it catches your eyes immediately.

Then you'll see the "(well almost)" creating a joking like feeling integrated into the overall vide/feeling to the advertisement.

Finally, you'll see the the actual brand name since it is due to it being lower to the end the page and not creating high contrast compared to the black lettering.

MirandaSM90 — 2024-09-26 18:52:18 UTC

Firstly, there is no questioning what is the first thing you'll see, it's "Casablanca". It is in bold, and in red, it is in your face about it. Of course it is, the graphic designer did a beautiful job with this one.

Secondly, you'll see the actors last names.

Why? That's because the have been tracked/distorted to be taller, and with there black letter on the white background creates high contract.

Thirdly, I see (but this can be debated) "A HAL B. WALLS PRODUCTION" mainly because it is right next to the big bold "Casablanca" lettering.