Y12 Set1: The Guardian Online by J https://padlet.com/jimmy_nash/bpyv99xbg2wd Ownership, Regulation & Audience en-us 2018-01-17 13:55:52 UTC 2025-12-03 12:07:51 UTC hello@padlet.com When was the website first launched? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222421632 It was launched in 1995.
In 1993 the Guardian Media Group acquired the Observer, the world’s oldest Sunday newspaper, as a sister paper for the Guardian. Two years later the Guardian introduced its first website and in 1999 the series of sites that followed were pulled together to form Guardian Unlimited, predecessor to today’s theguardian.com.]]> 2018-01-18 14:07:50 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222421632 How does the content and 'look' differ for different countries? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222421796 www.theguardian.com/uk:
The UK's online version contains most of the content in The Guardian and The Observer but also web-only news which is produced by its own staff including a rolling news service. The website contains sections with subsections such as sport, business, environment, technology, arts, media and lifestyle. Features of the website include long running talkboards and recently a network of weblogs. A new comment section called 'Comment is free' is now the Opinion section.
https://www.theguardian.com/us
In terms of looks the US edition does not appear any different compared to the UK edition. However the content is different due to the news stroies being more aprpriate for the target audience.

]]> 2018-01-18 14:08:11 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222421796 Audience Demographic ac15147 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222421830 Mainly consists of people in the ABC1 bracket (89% of adults, 994,000)]]> 2018-01-18 14:08:15 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222421830 Who regulates online news? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222422718 Independent Press Standards Organisation(IPSO). IPSO regulates over 1500 print and 1100 online titles in the UK.]]> 2018-01-18 14:10:18 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222422718 Audience Age and Gender ac15147 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222424610 Male and Female readers are balanced in number; a 51% - 49% split in favour of female.

The age group that most commonly reads the guardian online is 15-24 with 18% (200,000) readership, closely followed by 65+ with 16% (178,000).]]> 2018-01-18 14:14:20 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222424610 How is the Internet regulated? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222425413 The vast majority of computer surveillance involves the monitoring of data and traffic on the internet. ]]> 2018-01-18 14:15:51 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222425413 Which company owns it? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222425788 It's owned by 'The Guardian media group'. The MGM is a British mass media company owning various media operations including The Guardian and The Observer. The group is wholly owned by Scott Trust Limited, which exists to secure the financial and editorial independence of The Guardian in perpetuity.]]> 2018-01-18 14:16:34 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222425788 Who is the editor? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222426839 Katharine Viner is editor-in-chief of the Guardian, a position she has held since June 2015. She joined the Guardian as a writer in 1997. She was appointed deputy editor of the Guardian in 2008; launched the award-winning Guardian Australia in 2013; and was also editor of Guardian US, based in New York.
]]> 2018-01-18 14:18:23 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222426839 How and why is the regulation of online content different to newspapers? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222427123 The Press Complaints Commission (PCC) is the self regulatory body for print journalism in the UK. It's main role is to determine adjudications in the event of complaints about newspaper and magazine content. ]]> 2018-01-18 14:18:54 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222427123 What sections does the website have? Identify the 4 biggest. https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222429182 News 
Opinion 
Sport 
Culture]]> 2018-01-18 14:22:35 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222429182 Audience Lifestyle ac15147 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222429881 Readers of The Guardian Online are (because they are mostly in demographic ABC1) for the most part in above average paying employment and housing.

They will tend to stand slightly in the left wing as the image below shows:]]> 2018-01-18 14:23:45 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222429881 What political party or parties are most associated with this website? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222430096 The paper's readership is generally on the mainstream left of British political opinion. ]]> 2018-01-18 14:24:10 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222430096 Average Consumption ac15147 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222431500 8.95million users visit over a year meaning roughly 180 thousand viewers per day.]]> 2018-01-18 14:26:47 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222431500 Find examples of stories that show the website ? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222433740
'Cameron stuns Labour'
]]> 2018-01-18 14:31:10 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222433740 Audience Interaction ac15147 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222433903 Audiences can comment, debate, like, dislike and share news stories on their website at the click of a button (Provided they own an account).]]> 2018-01-18 14:31:29 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222433903 Social Media ac15147 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222434878 The Guardian's online presence is massive, owning accounts on practically all popular social media platforms (eg. Facebook, Twitter, Instagram). On these sites they post brief versions of news stories with links back to the full version on The Guardian's website.]]> 2018-01-18 14:33:16 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222434878 Appealing Content ac15147 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222436912 Their website contains features such as the weather forecast that are useful and make it a more viable option for a larger audience.

Other features include page furniture, colour coding and a "BREAKING NEWS" section ]]> 2018-01-18 14:36:38 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222436912 What do you think some of the challenges may be in regulating online news content? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222437667 2018-01-18 14:37:49 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222437667 How is the internet regulated?(2) https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222699640 Computer and network surveillance is the monitoring of computer activity and data stored on a hard drive, or data being transferred over computer networks such as the Internet. ]]> 2018-01-19 08:41:58 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222699640 How and why is the regulation of online content different to newspapers? (2) https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222700469 Online newspapers, like printed newspapers, have legal restrictions regarding libel, privacy and copyright. Also, the UK Data Protection Act applies to online newspapers and news pages. In 2007, a ruling was passed to formally regulate UK-based online newspapers, news audio, and news video websites covering the responsibilities expected of them and to clear up what is, and what isn't, an online news publication.]]> 2018-01-19 08:52:19 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222700469 What do you think some of the challenges may be in regulating online news content? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222701658 The ability of the UK to exercise legal jurisdiction over content on Internet services is extremely limited and dependent on many things. These include the location of the service provider; and the location of the servers on which material is held. News brands have various social media such as twitter which can also cause challenges due to the role played by users in identifying individuals who has been the subject of privacy injunctions.]]> 2018-01-19 08:59:30 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222701658 How does the news brand comply with the regulation around social media? What challenges could this bring? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222894693 The Guardian has links to it's Facebook and twitter on their online website. Twitter could make it harder for news brands to deliver in only 140 characters. Also as social media allows news to be shared so quickly, it might be hard for the newspaper to monitor where it goes.]]> 2018-01-19 18:19:44 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222894693 What stories can you find that may have caused controversy? https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222896662 News in the opinion section may cause controversy as it allows readers to see the view of the editors of the newspaper which not everyone will agree with. Most viewed stories may also cause a lot of controversy]]> 2018-01-19 18:24:30 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222896662 Top three stories https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222908581 2018-01-19 18:52:08 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/222908581 How does the look and content differ for different countries? (continued) sarah_bluck26 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/223008774 The visual presentation of the US’ and Australia’s websites are very similar to the UK edition however the content is different. The news stories, as expected, are personalised to each country and therefore the UK edition displays the news in the UK; US edition shows the US’s news stories; the Australian edition shows the news happening in Australia. Consequently, the stories featured on the homepage of the UK edition are about Boris Johnson and Brexit whilst the stories on the US’ homepage are about Donald Trump and the US government and the stories on the Australian homepage are about Australian Open 2018 (Tennis) and Australia Day. 

There are the same number of main sections running along the top which are all the same colour and in the same font however the number of sub sections on each website is different: Under the News section the UK site has twelve subsections; the US site has nine and the Australian site has eleven. This is due to personalisation and to make sure the news is applicable for the country. For example, some of the sub sections are worded to the language of the country and some of them are more popular topics in that country: one of the sub sections on the US site is ‘soccer’ and one for Australia is ‘Indigenous Australia.’ 
By having different websites for different countries, a wider audience is created and a specific target audience can be more easily met. For example, it attracts Australians because the news is directed to them-the news is personalised (one of the twelve news values by Galtung and Ruge)

The International edition of the Guardian is very similar in terms of content and look, however there are ten sub sections under the section of news, because it displays a combination of news stories from all around the world. Therefore, there is no specific or target audience as the stories are aimed for everyone anywhere. This creates a wider audience and invites anyone to read as the news is not based on one country.  
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]]> 2018-01-20 13:18:13 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/223008774 Social Media sites sarah_bluck26 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/223009287 Twitter:
Each twitter site has a personalised logo to associate with the country but, other than that each edition looks incredibly similar. The news stories are different as they focus on the stories from each country. 
Facebook:
Facebook is the same; each country's Facebook page has the same layout and similar content which has been personalised to that country and each country's logo is different. However, there is no Facebook page for The Guardian International; when typed into Facebook the UK site comes up. 
Instagram:
The Guardian only has one Instagram account which is not personalised or directed to a specific country. The posts are non specific and general meaning the audience is wide.

]]> 2018-01-20 13:26:39 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/223009287 The online version vs the printed version sarah_bluck26 https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/223009915 The version of The Guardian mimics the print version as on the homepage of the website there is a main image and main headline which features on the front page of the print version.
Key words and phrases have been changed to a bold red font, presumably to catch the audience's attention, on the print version and so the online version has adapted this change too. 
The online version has stories laid out in a column format on the right of the page which mimics the story displayed on the right side of the print version. ]]> 2018-01-20 13:36:41 UTC https://padlet.com/jimmy_nash/bpyv99xbg2wd/wish/223009915