1. Implying breast cancer is contagious is scientifically incorrect, teaching witnesses false information about the disease.

2. Using a misleading word like contagious creates a harsh stigma for women with breast cancer, who are already doing it tough. By making them sound like their condition is infectious, it further isolates them and does the opposite of what a breast cancer advert should do. It should be empowering women to get regular checks and support one another rather than dividing and stigmatising them and their condition.

3. A third point can speak to the emotional exploitation of the women and their family members. Cancer is an emotional diagnosis and journey, and it is cruel to incorrectly label the disease and paint an overtly negative picture of the suffering between patients and families. Using 'contagious' implies family members who support patients are vulnerable by association and potentially infectious, which has negative normative power in shaping narratives around breast cancer in Aotearoa.

2. simplifying a major issue: The ad simplifies two topics: personal health and protection of animals. Although it's a good idea to promote plant-based diets, not everyone will find it to be directly related to losing weight. Which implies false advertising. Also, the phrase "Save the whales" is reduced to a joke, which could devalue the environmental efforts needed to protect marine life and whales.

3.insensitive: The tone of the ad may come across as cruel. It makes fun of overweight people, which may turn off people who would normally support PETA. The message of the ad says that being overweight is undesirable, add to society's stereotypes about body image.

2. Some people think that it will also cause psychological discomfort for children and vegetarians.

With the brand name being fair and lovely it implies that if you aren't fair you aren't good enough or 'lovely'.

It is a harmful and degrading ad placed in a public area, meaning anyone young or old can see it, this can be extremely harmful to young girls who are being told that they aren't beautiful if they don't have fair and light skin by this ad.

It is telling us that being more fair-skinned is more desirable and the 'beauty standard' which is completely false and a wrong idea to push onto people. People should be embraced no matter the tone of their skin and this ad is completely tone deaf and dangerous.

Skin lightening is dangerous as most contain harmful chemicals and should not be recommended or endorsed.

In this add they are featuring a young bikini model, promoting weight loss.

In contrast they are suggesting if you use their protein you will get a body like in the advertisement. Some people believe they "feel physically inferior to the unrealistic body image of the bronzed model".

Britains advertising standards authority has received hundreds of complaints from people saying the ad promotes unhealthy methods of weight loss and encourages body shaming.

In a statement, Protein World said "getting 'beach ready' is not a new concept we absolutely have no intention of removing the adverts because of the minority naming a lot of noise". the CEO of the protein world, said that advert is "Aspirational" and likened the campaigners to "terrorists"

This message can be seen as problematic, as it allows the stereotype of women's roles to be mainly domestic and implies that mothers should prioritise cleaning over other aspects of their lives. By making the significance of Mother's Day seem like a less important time to celebrate and appreciate mothers and women, the ad risks reinforcing harmful gender norms and stereotypes. Using humour to normalise this way of thinking could contribute to women internalising restrictive beliefs about their capabilities/ roles.

Overall, the ad may have unintended negative effects on how women perceive themselves and their societal roles.