https://padlet.com/cristinaelizondo96/bntjmbmmqnjy MKTG 3660 Ad campaign team project en-us 2018-02-20 18:58:07 UTC 2025-11-14 03:30:38 UTC hello@padlet.com cristinaelizondo96 https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/239733467 All three are prime examples of our competition because they sell folding chairs similar to what we would be selling]]> 2018-03-08 16:00:21 UTC https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/239733467 cristinaelizondo96 https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/239739195 2018-03-08 16:07:56 UTC https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/239739195 cristinaelizondo96 https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/246581888 These will be the main colors and the logo that will be featured on each chair ]]> 2018-03-27 16:30:33 UTC https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/246581888 cristinaelizondo96 https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/246635813 Blue Color chair: to represent to clam and laid back ocean that will be preserved 
Yellow/brown to represent: the sandy shore that will be preserved 

More than one model will be available but this will be the most popular and base $29.99]]> 2018-03-27 18:12:07 UTC https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/246635813 cristinaelizondo96 https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/247288977 each chair will contain a fun fact label regarding issues with the ocean to remind people what our mission is. It also helps educate others that don't know our product get an idea and make them aware]]> 2018-03-29 15:16:58 UTC https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/247288977 https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/250099896 The positioning strategy is a sustainable, affordable chair made completely out of recycled materials. This is differentiated from other chairs on the market, because other chairs are made of harmful plastics that can get washed out into the ocean from hurricanes or tides. This makes the Litore Eco-Chair favorable in the mind to eco-friendly customers.]]> 2018-04-10 03:00:05 UTC https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/250099896 https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/250099951 Segmentation should be based off of behavioral or psychographic variables. The ideal market segment would upper middle class to high class, environmentally conscious, beach-goers.

(https://www.travelchannel.com/interests/family/articles/cheap-family-weekend-getaways) PICTURE]]> 2018-04-10 03:00:30 UTC https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/250099951 https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/250099973 Alternatives can include: regular beach chairs, plastic beach chairs, wooden beach chairs, cloth chairs, beach towels, and any seating already offered by the beach.]]> 2018-04-10 03:00:40 UTC https://padlet.com/cristinaelizondo96/bntjmbmmqnjy/wish/250099973