The depth of our story needs to be told, again and again. The depth of the story is made up of the actions of each member and the result for a company or group of companies. That story is compelling, that story has depth, and that story gets noticed.

Examples include;

Actions taken that led to a unicorn company

Actions taken that resulted in Company A expanding into markets abroad

Actions taken that enabled a major player to create their largest profit center to date

Actions taken by one company that resulted in an opportunity for another

Actions taken that resulted in the State government's acknowledgment of our role in trade and international business

Actions that strengthened exporters (training), resulting in more exports attributed to the program

2.Economic diplomacy & government relations Navigating public-private partnerships and advocating for trade-friendly policies.

3.Cross-cultural communication Being sensitive to and effective in diverse cultural contexts.

Networking & partnership development Building long-lasting collaborations with corporations, chambers, and other trade organizations

2) Leveraging trade services to position your real estate project

3) Position your impact to attract sponsor partners

4) Position your impact to capture government support

2)Capture stories worth telling

3)Leverage the media to help make changes happen