-Holly Binks

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-Holly Binks

‘In The Corner Shop, you can browse a curated edit of the SS24 fashion and accessories, designed with Williams’s pixelated ‘Damoflage’ take on the Maison’s 1888 Damier chess board print, alongside tailoring, leather jackets and retro sportswear. The collection is available to shop at Selfridges London by appointment only.’- Selfridges.com

Amy Rebeca Bevan

• Philanthropic corporate responsibility focuses on charitable giving and community engagement, aiming to contribute a positive impact on the communities in which the business operate in.

• Environmental corporate responsibility integrates sustainable practices into business operations, prioritising our environment by positively contributing in combating environmental concerns.

• Economic corporate responsibility focuses on the financial and economic impact of a business' activities, considering the broader economic implications of these activities for its stakeholders as opposed to simply generating profits.

• Ethical corporate responsibility focuses on promoting and upholding ethical business practices and respecting human rights throughout business operations and processes, as well as the supply chain.

-Holly Binks

-Holly Binks

In a location that is globally recognised and holds a similar luxury and exclusive appeal as the brand itself, the venue has been quite cleverly selected to achieve a maximum reach to Moet's typical target consumer.

-Holly Binks

Kering focuses on the ownership of its luxury fashion brands compared with LVMH who focus on the operation across various different luxury sectors.

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-Amy Rebecca Bevan

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Amy Rebecca Bevan

The opening hours of the store are 10am-7pm Monday to Saturday and 12pm-6pm on sundays. The customers and visitors at the time of the visit were mainly luxury torisits. An observation was carried out by them purchasing, browsing and trying on the different luxury garments. 

Amy Rebecca Bevan

From outfitting famed explorers to creating equipment for adventurers, nature and the great outdoors have always been a part of Burberry’s DNA – and the takeover showcases this storied heritage." (Burberry 2024)

- Holly Binks

Amy Rebecca Bevan

Amy Rebecca Bevan

• Our survey was undertaken by just 40 respondents, a significantly small amount considering the size of the luxury fashion market and its consumers.

• Our survey respondents were not all necessarily consumers of the luxury market and it was evident that each respondent had contrasting levels of understanding surrounding the market and its corporate social responsibility. This affected the credibility of our survey responses, as many of our respondent answers may be inaccurate or presumptions.

• Similarly, Question Four evidenced that many of our survey respondents had a limited awareness surrounding LVMH which thus contributed in affecting the credibility of our survey results even further

-Holly Binks

2. Who do you believe the brand is aimed at? (age range, male/ female, characteristics)

3. Where does Loewe sit in the market? (provide a scale from ‘high-end’ to ‘low-end’)

4. Loewe has a sustainability rating of 2 out of 5 on Good on You, otherwise rated as ‘Not good enough’. In what areas do you think the brand could enhance its performance?

5. What makes Loewe recognisable to its competitors?

6. Loewe is LVMH’s oldest luxury fashion house, how would you describe the brand and their values?

1- Loewe was born in 1846 as a leather goods company which eventually expanded into ready-to-wear and parfume in the 70’s. Today it sells different categories from RTW, leather goods, home accessories and art pieces.

2- The demographic has shifted dramatically since Jonathan Anderson joined in 2013. Previously, it was considered a classic brand geared at women aged 40 to 50. Since J. Anderson, the brand has evolved into something more edgy and controversial, while still embodying the best of Spanish craftsmanship, for which they have always been known for.

3- Loewe is on the high end of the fashion market; while it is not on the same level as its sibling companies Louis Vuitton, Hermes, or Chanel, it has established a strong presence inside the conglomerate. In terms of quality, Loewe is and should be rated at the top of the scale. If we were to determine its competition, I'd say Balenciaga from the Kering Group or Celine.

4- It's most likely owing to the heavy use of leather in their ready-to-wear products. To address this issue, an alternate vegan leather can be used, but I believe the soul of the brand will be lost. Loewe claims that all of the leather materials and skins they use are sourced from the food chain business, making the process slightly more sustainable.

5- The craftsmanship and the combination of fashion and art that can be found in the "Casa" flagship stores, such as Casa Loewe London or Casa Loewe Madrid, where you can get an art guide to explain the many art pieces on display.

6- Loewe is now embracing a modern approach to fashion, courtesy to J.A. while maintaining their trademark workmanship. From historic Spanish artists creating handmade woven purses or vases to forthcoming collaborations with OnRun and Studio Ghibli.

- Bridget Dalton

Luxury powerhouse LVMH released its first half-year results, while Richemont reported its first fiscal quarter. All but Kering reported outstanding topline growth, with LVMH up 15% to $46.5 billion and Richemont up 19% to $5.9 billion in the first quarter at constant currency rates. LVMH and Richemont also struggled in the US market, though their decreases had a less total impact than Kering. LVMH revenues declined just by 1% in the second quarter. Richemont's first-quarter revenue in America declined 2%. (Forbes, 2023)

- Bridget Dalton

Amy Rebecca Bevan

Amy Rebecca Bevan

Design and layout of the store:

The visual merchandise in the windows, which highlights new collections, capsule collections, or collaborations, is one area where the design layout is updated on a monthly basis. The shelving is minimalist and clean, with the unit built of marble and stone. A central spiral staircase connects the lower ground floor, with a lift in the centre. The store features artworks such as Anthea Hamilton's lava-red 'Volcano Table' on the first floor of the womenswear area, as well as vases and paintings. "Casa" conveys the feeling of a luxurious living room, as the name suggests. The store is located in front of Jill Sanders, Brunello Cucinelli and is nestled in between Versace and Celine.  An assortment of products are offered including ready-to-wear clothing, fragrances, purses, candles, and smaller items like scarves sunglasses and shoes.

- Bridget Dalton

Amy Rebecca Bevan

Amy Rebecca Bevan

Amy Rebecca Bevan

Amy Rebecca Bevan

Amy Rebecca Bevan

Strong Brand Heritage, Iconic Product Offerings, Creative Collaboration Global Retail Presence and LVMH Group itself.

This website states that Fendi's main Weaknesses are:

Limited Product Diversification and High price point

This website states that Fendi's main Opportunities are:

Digital Transformation, Asian Market Expansion, Sustainable and Ethical Practices, Collaborations and Limited Editions

This website states that Fendi's main Threats are:

Intense Competition, Counterfeit Products, Economic Volatility

Amy Rebecca Bevan

Amy Rebecca Bevan

Amy Rebecca Bevan

Amy Rebecca Bevan

Arieta started her career in high-street Visual merchandising (at New Look Retailers) and worked her way up in the industry, she also shared her experiences on Influencer and celebrity marketing.

Amy Rebecca Bevan

Amy Rebecca Bevan

-Holly Binks

Amy Rebecca Bevan

Amy Rebecca Bevan