assignment 2 by Karl Allen https://padlet.com/karlallen1406/bn3ooe191lw1 due 29th January 2019 en-us 2019-01-15 09:27:03 UTC 2025-01-05 20:10:14 UTC hello@padlet.com Product/Service karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320668913 manual heating jackets which would be like a puffer jacket which will have an inner lining which would have an heated mat inside which when you purchase the product you are given an app which is accessible by all devices which you can control the heat that comes out of the jacket and allows you to turn the heating mat and sends an signal to the heating mat to turn on and will heat up the person wearing the jacket]]> 2019-01-15 09:43:11 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320668913 Target Market karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320668960 age: 18-40 and 13-17 as this age group like to be outdoors which will increase the chances of them purchasing the product (for this age group the price will be cut as they will have a lower/no source of income) 
 gender: Both male and female
 Income: Minimum wage as it will be very cheap
 Attitudes: Adventurous and environmentalists
 lifestyle: People who are outside a lot/often and love to be in rain but afterwards they want to heat up quickly]]> 2019-01-15 09:43:20 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320668960 Brand Personality karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669129 My product is designed to be able to heat up the user to help them survive the coldness and to heat them up after it rains or they choose to take a swim when introduce swim suits with this design, it will be operated using a mobile app which will be told/given to you when you purchase my line of clothing, the app will be designed with headings to for areas like temperature, home (where you turn on the heated mat), charge of the heated mat.]]> 2019-01-15 09:43:54 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669129 Brand Objectives karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669182 1. After one year of the product on the market I would like it to be selling an average of 1-2 of my product on a daily basis 
 2. After two years of my product being sold I would like for my product to be known and selling 15% more than the amount sold in the previous year
 3. After 3 years of my product on the market, I would like to adverse my products innovative ideas into other products e.g. shoes/trousers

]]> 2019-01-15 09:44:05 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669182 Brand Logo karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669238 2019-01-15 09:44:17 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669238 Brand Methods karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669290
  • Our logo will be on all of our products to make it identifiable 
  • Our brand image is to keep the world warm even in the coldest situations
  • Our brand identity is to find ways to keep the world warm
  • Our brand will hopefully change the way we see life for example swimming, fun and cold but with our products you won’t ever have to be cold as we will be making all types of clothing heat able swimmers won’t have to worry about the heat again.
  • How will the customers see our brand, all our customers at the start will most likely be sceptical of our product but afterwards they will all agree that it changes their lives for the better as it encourages swimming and outdoor activities
  • What's our plan on getting the product out into the real world, at first we will be targeting children and young adults as these target audience are what I believe would be the easiest way to start the product and get it out there after that we will be selling the audience to a larger scale of the public
    • ]]>     2019-01-15 09:44:30 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669290     Explanation karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669405
  • The logo being on our product will increase our brands awareness when people see our products they will think off us
  • Our brand image make us look like an very helpful business that looks after their customers over anything which is a good look as customers will trust us and we will be able to trust our customers
  • Our brand will hopefully change the way we see life for example swimming, fun and cold but with our products you won’t ever have to be cold as we will be making all types of clothing heat able swimmers won’t have to worry about the heat again.
  • Customer perception, all our customers at the start will most likely be sceptical of our product but afterwards they will all agree that it changes their lives for the better as it encourages swimming and outdoor activities
  • What's our plan on getting the product out into the real world, at first we will be targeting children and young adults as these target audience are what I believe would be the easiest way to start the product and get it out there after that we will be selling the audience to a larger scale of the public
    • ]]>     2019-01-15 09:44:56 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669405     SMART Promotional Objectives karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669441 1st objective
     Specific - the objective is very specific as it gives a specific idea of what i will be doing to promote my product digital and online
     Measurable - it is very easy to tell if this is being done successfully as if our product sales are good then it shows that the advertisements were successful
     Achievable - the objective is achievable as I am giving myself a start date which is 3 months before the start date of selling the product.
     Realistic - the objective is very realistic as I am giving myself a start date which is 3 months before the start date of selling the product and then I give plenty of time to sell the specific amount.
     Time - the objective has a very reasonable time as i am giving myself 3 months to successfully promote my product
     2nd objective
     Specific - it is very specific as I am given a specific amount of time that I would like my product to be sold and the amount of which I would like to make a specific increase in profit than the previous year.
     Measurable - from the amount that was made last year we will work for example if we made 500 pound more than I would like to make 75 pound more (15%).
     Achievable - this objective is only achievable if the 1st objective is successful but if it is successful then this objective is very achievable.
     Realistic - this objective is very realistic as the amount that I would like to make as more profit is small.
     Time - I have given myself the same amount of time and should be easier as my product should be more established
     3rd objective
     Specific - it is very specific as it is very clear where I would like my products to be and how long I hope it will take
     Measurable - you can measure it as if I start producing or selling the product with the time given then it would be successful
     Achievable - it can be achievable as this is only achievable if he previous two have be successful
     Realistic - it is very realistic as if the previous two objectives are successful then that means that I would be making profit and would have the money to start producing more products
     Time - I have given myself the same amount of time and should be easier as I should have the money to create the products]]>     2019-01-15 09:45:03 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669441     Justification karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669510 DIGITAL PROMOTION (TV)
     I am promoting my product through digital advertisement this is because my first target market is between the ages of 16 to 35 and from the age of 25 and up they have a higher chance of watching TV in their spare time which will increase product knowledge.
    start date: 01/07/2019
    end date: 01/10/2019
     ADVERTISED ONLINE
    advertised online for example social media and YouTube and I am advertising my product doing this because my main target audience at the start of advertising my product will be between 16 and 35, and these age groups are more likely to see our social media advertisement as these age group would be known to be on social media.
    start date: 01/07/2019
    end date: 01/10/2019
    DISCOUNTS
    I will be doing a 20% discount on my products for the first 3 month as this will help introduce my products and will help create some brand awareness
    start date: 01/10/2019
    end date: 01/01/2020]]>     2019-01-15 09:45:19 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669510     Cost The Campaign karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669563 MARKETING BUDGET PLAN:
     Local Marketing:
    In-Store Marketing:
    Primark to have advertising up front it costs £200 per week and will be paying for 4 weeks’ worth equalling to £800.
     Comments:
     I am choosing to advertise at Primark because they are known for their cheap prices and remarkable clothing.
     Public Relations:
     Public Events:
    We will be holding an event which will be to have people swim a certain amount of distance and on this event we will be advertising my product to the public and will have them as a reward for the first 10 people to make a certain amount of distance.
     Comments:
     This is to make it so the public will get a feel for my product and might be convinced to purchase my product and will be able to increase the brand awareness and over all would be able to increase the product sales as more people than previously would know of my product.
     Conferences:
    we will be holding a conference to talk to stores that sell clothing products and this is to convince them to sell my product at their store.
    Social Media:
     Facebook:
    cost will be 6,446.16.
     Comments:
     cost per day is £230.22 which is 6,446.16 for 4 weeks.
     YouTube:
    I will be spending £765.40 as this means that my product will be seen by 5000 people.
     Comments:
    each view costs between £0.07 to £0.21 which means that for each person to see my advert it will only cost 0.07 to 0.21 which I believe is a deal.
     Online:
     Website:
    I will own my own website that will cost 34.99/month and this will be a monthly thing that will be brought.
     Comments:
    This I believe will be worth it as on this site I will be have regular updates about my products and will be giving out updates about deals that would be available to the public which should increase product sales and product awareness,  on this site we will be selling to the public our products and will be offering delivery to them which means that we will be able to sell within a larger radius instead of it only being only the local area which will also increase product awareness and will increase product sales and more people will be available.
     Mobile App:
    with my products we will be selling them with an apt to be able to work with these products without this app you wouldn’t even be able to turn on my product.
     Comments:
    My Company will be selling my products with a mobile app which will help operate the heating system and will allow them to customize the heat and the program to them and will allow them to make it perfect for themselves which will make the product more personalized to the customer.
     Blog:
    we will have a few people who are hired for the primary focus on just re emailing or posting to customers and to keep them in the loop of what is happening with the product and will be there answer whatever questions the customers have and will respond promptly.
     Comments:
    This will help the company keep up to date with the customers and will be able to find out how we can improve our product or to see how popular my product is, which will help us decide whether or not it would be worth to make more of the product and crease more clothing with my product design within them.
     Advertising:
    Online:
    I will be advertising on YouTube and will be using 'Bloggers' to advertise discounts and other information.
    Television:
    we will be advertising on TV with two scenarios in the advert showing someone run into the sea and coming out cold and a second one who runs into the sea and walks it of instantly no effect on the user.
    Web:
     Pay-Per-Click Marketing:
    I will be using this as on our website we will be giving the customers a second way to purchase my products.
     Market Research:
     Surveys:
    I will be making questions and will be asking people whether or not they think that my product idea would be a good or bad idea, and how much they would pay for it.
     Comments:
    This will help figure out how many people would be thrilled for my product and whether or not I should create my product as if the primary research is not promising then it would show that it wouldn’t be as worth as I would’ve though it could have been.
     Sales Campaigns:
     Campaign A:
    I will be advertising my product on TV and online and on this it will be someone run into the sea and coming out cold and a second one who runs into the sea and walks it of instantly with no effect on the user.
     Comments:
    This will make our product different to the rest as it shows two situations which show other products and my products showing how it can improve average daily life as it will show that it would be more worth to buy as it will improve how you see life and how it will affect your daily life.
     Total Cost:
    8,046.55
    ]]>     2019-01-15 09:45:31 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669563     Marketing Mix (4P's) karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669679 Product: My product is to heat up the user and make the everyday life of customers better as no matter what clothing they are wearing they are guaranteed comfort and warmth.
     Place: This will be sold in stores near the beach/seaside at the start to increase the population of this as we believe that swimmers will be very interesting as the only bad effect of swimming is the coldness effect on the user and I believe they will purchase this to remove this affect, this product will also be able to be sold via our site and will be delivered to your door step
     Price: The price will be as cheap as we can as we want to make it so everyone has the money to purchase our product which I believe should increase product sales and over time will increase brand awareness which will over time increase the price of my product
     Promotion: We will be promoting our product through a few ways, this will be done as Digital Advertisement meaning adverts on TV and other digital devices, social media which will be done with social media sites like Facebook, twitter and YouTube.]]>     2019-01-15 09:45:51 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320669679     Evaluation karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320742703 What are my campaigns strengths?
       - The first strength for my campaign is it is quite cheap to advertise my product which will increase my profit margins as I will have to spend less which means that I will need to make less to break-even which means that I will be making profit earlier than it would have taken if I spent more on advertising.
       - The second strength for my campaign is that they are very simple which will make it easier to advertise the product which will make it so I can start advertising my product earlier as it wouldn't take as long which should increase brand awareness which should increase product sales.
       - The third strength for my campaigns is that because I have my product connected using a mobile app it should be easier to for the public to use the app as the app will have instructions on how to connect to your clothing and it will be accessible to all devices making it so a wide range of customers would be able to purchase the device and would find that they can make it so it is perfect for them which should increase product sales as the customers will see that it will improve their everyday life and will make them feel better and maybe replenished 
       - The forth strength for my campaign is having an online website where customer are given information about our products which will increase brand awareness for future product and on this site they can purchase my product and have the option to either collect the product or have the product delivered to their house which will increase our product sales as it doesn't limit me to only the local area it opens up access to sell to other countries which should increase product sales which will make it easier to reach the break even for the month which will mean more profit 
      what are my campaigns weaknesses?
       - The first weakness for my campaign is that I could have been advertising in more areas which would increase costs but would have increased brand awareness which would have increase product sales which would increase my profit which would potentially make it easier to break-even and start making money 
       - The second weakness for my campaign is that even though doing deliveries will bring in more income it brings more expenditure for example purchase of delivery vehicles, fuel and other transport expenses which will increase the amount of money coming out of the business and will make it harder to reach break-even and if we don't get as many deliveries as expected then that means that I will have to make sales than expected in stores which will mean that my chances of profit will be lowered
       - The third weakness for my campaign is that because my advertising for my product is very simple and not very original the customer might see it and think, this company isn't original I’m not buying this it is what I've seen before which might scare of potential customer and so will decrease profits as we wouldn't get the sale for that customer.
      What could I have done differently?
       - The first thing I would do differently is I would have advertised to more social media site not just Facebook these sites could be Instagram, twitter and etc. this would increase my brand awareness which would increase product sales and so would increase profits meaning that I would be able to bring out more products as I would have more profits,  with that it would increase my range of products which would increase the amount of customers I could sell to 
       - The second thing I would do differently is I will still do deliveries as this would increase profits and brand awareness but I will not be doing the delivery service at the start I will accumulate some profits and will get an idea of how the public react to the product and will access if it is worth doing deliveries  as this means that I can see if it would be worth doing deliveries and it gives me and oversight of my product
       - the third thing I would do differently is I should've done an more original advert as it would increase brand awareness and product sales as customer would see it as new and initiative and would think of buying the product for example the advert could be two people walking in the rain one wearing my product and the other not and the one not wearing my products asks are you not cold and the person wearing my product says your never cold wearing AUEC and then shows the other person where to buy the product.

    ]]>     2019-01-15 13:44:56 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/320742703     Promotional Mix karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/321186097 I will be promoting my product through digital advertisement as my plan for this product sale is that a man/women will be outside and it will start to rain and the man/women shivers to show how cold it is and then there is a second version of the same scene where they are wearing my jacket and they just shake of the shivers.
     This will be promoted on TV's and advertised online via, social media and YouTube to adverse my product to a very large radius.
     For the first 2-3 months my product will be sold at a 20% discount to increase chances of my product being brought/sold]]>     2019-01-16 12:45:50 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/321186097     Brand Logo karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/322994384 choosing this one]]> 2019-01-22 14:32:59 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/322994384 Brand Logo karlallen1406 https://padlet.com/karlallen1406/bn3ooe191lw1/wish/323125845 2019-01-22 17:40:09 UTC https://padlet.com/karlallen1406/bn3ooe191lw1/wish/323125845