2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 



- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 



3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)



5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Ex. "Puppy, Monkey, Baby," - Mountain Dew - Kickstart
https://www.youtube.com/watch?v=-wPdr0tgVnQ

2.) There is very little verbal language during the commercial. A lot of body language and facial expressions are used to show the fear the male has and in Kevin Hart to show his willingness to keep his daughter safe and to scare the male from doing anything. It provides information but at the end it generates an emotional response of humor when Kevin Hart says “Honey, what’d you guys do tonight?” when in reality he knew their every move and was there for each one. It also shows the relationship between ather and daughter and the tense relationship between father and daughter’s boyfriend.

3.)  The advertisement is indirectly stereotypical about the teenager boy. The commercial makes him seem like a bad guy and that’s why Kevin Hart is following him. This makes every teenage guy seem like a bad guy which in reality is not true.

4.) I understood the power of a media message, I thought critically about the message and I made an effort to understand the content during my analysis of the Hyundai Genesis commercial 

5.) “First Date”

2.) This commercial plays more to emotion, it does not offer any information.  There is not much dialogue, but the skittle portrait sings Dream On by Aerosmith.  This is meant to trigger peoples emotions because they recognize the song.  The commercial plays on humor, because the singing shatters the skittle portrait.   

3.) Steven Tyler was a big influence in rock and roll, so it indirectly reflects cultural attitudes towards rock and roll.  At the end of the commercial it says Rock the Rainbow, Taste the Rainbow, showing that skittles are related to Rock and Roll.

4.) I used the ability to think critically about media messages by analyzing the different parts of the commercial.  I also used the ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly.  I understood that the commercial was more for entertainment, and did not contain informational pieces.  

5.) "The Portrait" with Steven Tyler - Skittles 

https://www.youtube.com/watch?v=21ivbtgqJkg 

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
It generates an emotional response because the woman is pregnant and the husband puts the Doritos in front of the pregnant woman's stomach and the baby begins to chase the Doritos, so it created a emotional response to me because I though it was super funny. 



- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?  
The techniques that are used by the copy writer was definitely humor. 



3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?
 The advertisement was about pregnancy, however its main focus was Doritos and that definitely changed the way I viewed it. I initially thought it was going to be about something completely different, but then I saw the husband with the Doritos at the ultrasound. 

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I viewed the commercially critically because I was trying to depict whether I should've been taking it seriously or as a joke because of the woman being pregnant, but after viewing it and thinking about it, I viewed as more of a comedy-like commercial.




5) "Doritos Commercial"
https://www.youtube.com/watch?v=ko7GuDOv4BM

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
The commercial uses the chorus line of the song "Dream On" by Aerosmith in a way that provides a humorous response from those that are watching.


- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 
Humor is used in the commercial by having Steven critique his Skittles painting of himself's singing voice. By making the painting hit a high note, he is able to get the painting to shatter.


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 
The advertisement is about the candy Skittles, but music is reflected by referencing a famous classic rock band and one of it's more popular songs. 


4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
 I used the ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly. The commercial didn't mention any information about Skittles. It simply was meant to be funny and take up some time on screen during the game.


5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
The Portrait
https://www.youtube.com/watch?v=9m7w9AUPAXA

1.) What is the item (product / service)  being advertised and what role does it play in American culture and society? 

 The product being advertised is the MINI car. The role being played by this commercial is how people separate themselves from a car because they feel like it’s made for a certain group of people. In the commercial they were saying that the MINI is a chick car, for homosexuals, short people, etc. 

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 

I believe it’s trying to generate an emotional response because at the end of the commercial it said #DefyLabels. 

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? The technique used in this commercial was to get people to stop labeling others as something they aren’t or placing them in certain groups because you feel they belong there. 

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

 This advertisement reflected on stereotypical thinking because as the people in the commercial were saying, people look at the care and say it’s a girl car, mostly small people drive those cars, a big guy shouldn’t be driving a MINI. The commercial basically puts the saying “don’t judge a book by its cover” in a different perspective. 

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

MINI USA #DefyLabels

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
The language used was English and it does not essentially provide information.  It more so 
There was no profanity or inappropriate language used.  It did not essentially provide information.  The Doritos commercials generated a form of emotional response.  They were not advertising knowledge, the ingredients or the nutritional facts, but just giving a laughable memory.  
- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 
Techniques used by the copywriter in these commercials are mainly humor.  


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 
The advertisement was about Doritos but it may of came off to some people as sexism, conflict and stereotyped thinking. 
Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the ability and willingness to make an effort to understand content, pay attention and filter out noise, and also the ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly.  


5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
Doritos Super Bowl 50 Commercial 2016 Crash The Super Bowl Finalist Ultrasound
https://www.youtube.com/watch?v=ko7GuDOv4BM

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 

The commercial does not provide any information directly. However, with the father eating the Doritos during the ultrasound, and the baby following the chips inside of his mothers stomach, they are indirectly saying that the chips taste delicious if the father is eating them during a ultrasound and the baby follows them in the womb

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 

The technique used in this commercial would be humor. This Doritos commercial uses humor because when the parents would move the Doritos chip, the baby would follow. Then when the mother is telling her husband to stop, she trows the chip and the baby follows. 


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 

Cultural attitudes are indirectly reflected in this advertisement because food is dealing with culture. It shows how some people cannot get enough of a type of food that they eat it at times that might be deemed inappropriate.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

I used a knowledge of genre conventions and the ability to recognize when they are being mixed. I used this skill because the commercial mixed the genres in order to maximize their audiences and profit. The commercial is about Doritos, but they included a pregnant women in order to relate to more people. They are trying to say that Doritos are so good that even a baby wants them. 

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck) 

Doritos Super Bowl 50 Commercial 2016 Crash the Super Bowl Finalist Ultrasound
https://www.youtube.com/watch?v=ko7GuDOv4BM

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? No actual words were spoken in the video. It was only a rock and roll song playing. I feel like they did this to get the attention of people and make the commercial seem cool.



- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?    Entertainment, Persuasion, uniqueness.



3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? There is an American Cultural attitude in this video because there is a rock and roll song playing in the background, and the commercial is all about a sports car. Two things Americans love.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
Think critically about media messages, knowledge of internal language of various types of media.



5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Acura NSX Super Bowl Commercial 2016 - What he said
https://www.youtube.com/watch?v=fM-vJNw6BGA

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
The commercial used indirect and nonverbal language to give information about the truck. The commercial showed the man using a touchscreen device to change where the music was coming from (the inside to the "truck bed"). Also, it showed how spacious the back or the bed part of the truck was because the man was able to open up a separate compartment inside the bed which held more stuff. The commercial also generates humor because of the sheep singing. 


- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 
They used humor in the commercial by having the sheep singing .


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 
The advertisement indirectly reflected cultural attitudes by having the commercial shot on a farm which indirectly reflected the idea that people on farms drives pick up style trucks...
Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

*The ability and willingness to make an effort to understand content, to pay attention and to filter out noise.
*An understanding of and respect for the power of media messages.
*Development of heightened expectations of media content.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

 "Singing Sheep Commercial," - 2016 Honda Ridgeline
https://www.youtube.com/watch?v=ogXjiFMtVyI

 

The item being advertised was Pokémon and the American culture behind it was that it was celebrating Pokémon’s 20 year mark.  As for society, it represents entertainment for young kids.  I was surprised to see a Pokémon commercial because it has been many years since I’ve even seen kids playing the card game or hearing about it. This commercial was to remind people/kids how cool it is again and to try and make it popular once again.

 2.) what about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
 
 What this commercial did was use few words and focused more on a story line.  Each clip represented kids pushing themselves to success and achieving their goals by saying the words “I can do that.”  This commercial was geared towards emotion which I thought was shown very well.  I also enjoyed the intense music in the background because it felt more like a movie instead of a commercial. 
 
 - What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 

 

The commercial used both females and male actors (all different ethnicities) that became determined by watching someone else setting a goal and preforming it.  Whether it was running a marathon, winning a game of chess or a football game they did it with passion.  I also noticed that the performances were shared/viewed by either a cell phone, television, videos or pictures. 
 
 3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 

 All the actors had different ethnic backgrounds, all had different goals and all preformed their best.  Each person looked like they were from a different country too which I thought was pretty powerful.  While these actors were preforming people who were observing in the commercial were taking pictures and sharing it on to either friends or the World Wide Web.    
 
 4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

The one I used immediately was “the ability to think critically about the message.”  The commercial showed a story before sharing the actual item they wanted to broadcast which made me more interested and think about what was happening and why. The next one I utilized was to “distinguish emotion” because emotion was one of the key points in the commercial. 
 
 5.) Write title of commercial and "Attach the URL" to your response –

#Pokemon20: Pokémon Super Bowl Commercial  

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
The song playing along with the beautiful scenery in the commercial are meant to make the viewer feel good. The commercial shows how Jeep 4x4s were used in war and how people now use them for traveling and adventures. It is promoting the car because it shows the multiple ways in which someone can use a 4x4. It promotes Jeeps by showing how tough, fun, and adaptable they are. 


- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 
Flashbacks are used by the copywriter to show the past, present, and maybe even future of Jeeps. 


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

The advertisement reflects the "Jeep community" and how they bring diverse people together through adventures.


4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

I used the development of heightened expectations of media content because since I am an owner of a Jeep, the commercial caught my attention and I was trying to relate to the points made in the ad. 

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Jeep 4x4ever Superbowl Commercial
https://youtu.be/pOiiPxb-Gbw

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?  
The language of Helen Mirren was very sweet and created an emotional response due to her accent.  Her accent was not your typical Amercan accent.  Hearing her voice made me listen more to the ad and the message being portrayed.



- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 
 Helen gave a meaning full message about life by using driving drunk as the main message of this ad.  She doesn't want people to be stupid by driving drunk and putting your life and the lives of others at risk.



3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 
The cultural attitudes of many Americans are reflected in this ad because drunk driving is a huge problem and this ad was a way to try and persuade people not to drink and drive if they do have too much to drink.

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
The media literacy skills I utilized was the ability and willingness to understand the content and filter out noise and an understanding of and respect for the power of media messages.  This ad was a powerful message to raise awareness about drunk driving.



5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
Budweiser USA : Commerical 2016 #GiveADamn
https://www.youtube.com/watch?v=Rb2VXVmUga4

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
This commercial is intended to generate an emotional response. The commercial was supposed to be funny and make the people watching laugh.


- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
 Hyundai used humor to spread information about the new car finder technology.


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

This commercial was intended to show people the new technology in this new car. In doing so, it shows a comedic mix of a dad being over protective of his daughter. 


4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the ability to respect the power of the message. The commercial introduced the new car finder technology, but it also had the underlying message that this new technology makes driving the car safer because it makes sure that you can't get lost. 


5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

First Date - Hyundai Super Bowl Commercial 
https://www.youtube.com/watch?v=-R_483zeVF8

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
It does both, It essentially provides facts on the screen by stating "leaving your faucet on can waste up to four gallons of water a week." Then it hits its audience emotionally by stating "that's more water than many people around the world get a week." It also targets the audience emotionally by giving the audience a visual of a little girl struggling to drink water from a faucet.



- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 
Techniques used by the copywriter I would say are guilt, and thought of being a good global citizen. The commercial targets the audience with guilt by making them realize how wasting water is a real world problem. Then they let the audience know what they can do to fix it which really brings the audience up and down emotionally.


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? Cultural attitudes indirectly reflected in this commerical concerned country's who have high poverty rates, and low water supply. This can make other americans feel emotional if  the girl in the commercial struggling for water represents someone of their culture.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I utilized the ability to distinguish emotional from reasoned reactions. I saw how the commercial target it me emotionally and I reacted to it accordingly by listening to the information they were trying to provide.



5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Colgate Water-Colgate 
https://www.youtube.com/watch?v=c-v3WfteGT4

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
The commercial really just connects to the audience and generates an emotional response. The commercial is attempting to connect to the viewer by comparing this new taco to things everyone was interested in on the internet or that were very popular recently. 


- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 
The techniques that Taco Bell used were mostly comparisons and humor. Comparing a taco to drones, new cars, or popular apps that everyone uses. This comparison is supposed to get people interested and make them think since those things were so great, so is this new product. 


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

This commercial reflects the cultural attitude that we have and relates back to the independence we have on technology and the things that are popular within our culture and society.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

I used the ability to understand a message. The advertisement is doing more than just showing off their new product, it is mentioning these things that their new product is "bigger than" and relates them to popular fads that the audience relates to. 

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

"Bigger Than" Taco Bell Commercial 
https://www.youtube.com/watch?v=z_0T6OSh1DI

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? their was a whole lot of language. but In the little their was it was meant to be humorous especially at the end when kevin hart asked how was their date. The thing is the father was with them basically on the date the whole time.



- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 



3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?  In this ad the cultural attitudes are indirectly reflected on how over protective fathers are with their little girl.

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25) I used the first on which says the ability and willingness to make an effortto understand content, to pay attention and to filter out noise.



5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
First Date
h

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
It basically tries to get an emotional response from people.  By having Steven Tyler play the main character and singing "Dream On" it pulls in people even from during Aerosmith's time.


- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 
Humor, connecting with all generations


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

The ad may portray itself to be about Skittles but I also think it could be partially cultural.


4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the understanding of and respect for the power of media messages.  They used Steven Tyler to pull in viewers just to have more customers pay attention.


5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
Skittles- The Portrait
https://www.youtube.com/watch?v=21ivbtgqJkg 

1.) What is the item (product / service)  being advertised and what role does it play in American culture and society? The item that was featured in my advertisement was the automobile brand, the Mini. The mini represents American culture because it is a popular car that has all the features of an American lifestyle, such as speed, and elegance.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 
The commercial is all about trying to gain an emotional response from viewers. It fits perfectly in the politically correct world that the United States is today. References defying labels, in other words breaking stereotypical barriers. This is seen in everyday life around the United States, so it will bond easily with a lot of people.  


3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? The main theme that is reflected in this advertisement is cultural. The copywriter knows the new wave of the United States now being much more accepting is sweeping across the nation and now the Mini company is joining/ riding this wave to boost sales.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the understanding of and respect for the power of media messages. The understanding helps me comprehend what angle these advertisements are taking to try and work over the audience.


5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

https://www.youtube.com/watch?v=WNtJoIyAReg   

  It used a dad watching over his daughter in order to show how the new technology can be used in a humorous way. 


4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

Although the commercial was meant to be comedic and make the audience laugh, I was still able to understand the main focus of the commercial.  It was to inform viewers of the new technology in the Genesis and how it could be a safer option for many families.

5.) Write title of commercial and "Attach the URL" to your response - 
The first date- Hyundai Super Bowl Commercial
https://www.youtube.com/watch?v=-R_483zeVF8

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? 

-The Jeep commercial generates an emotional response because the over voice talks about how cultured the Jeep is and relating it to everyday people in our society. People go through hard times but Jeep is there to take you through those hard times.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 

 - The copywriter used life and how the Jeeps 75 years of existence makes it weathered to and adjusted to our society that is why Jeep continues to grow and make a car to fit what the people want.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? 

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational , loneliness, elitism, and so on.

-The Jeep commercial speaks to those all around the world, making jeep a very diverse car. By putting the entire commercial in black in white I think made everyone colorless puts everyone on an even playing field. It shows that Jeep doesn't discriminate based on a certain race.
 
4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

-I used the understanding of and respect for the power of media messages. The voiceover really made you focus on the pictures and what the mans voice was saying.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Jeep | Portraits 
https://www.youtube.com/watch?v=wKn5K5V7tRo 

2.) The language used kind of goes back to the time period of like the 90's.  However, it doesn't really generate an emotional response it just provides information.
Humor was a technique used by the copywriter, the commercial was very funny.

3.) This advertisment was obviously based on Skittles, but I also think it reflected cultural attitudes based on the way Steven Tyler was dressed and the way he spoke.  

4.) I used the ability to understand the content. I also used the understanding of and respect for the power of media messages.


5.) Skittles: "The Portrait"
https://www.youtube.com/watch?v=21ivbtgqJkg

 
2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? The language it used was humor by putting down other carriers. It also used terms that people would be interesting in knowing such as the internet coverage and calling. It makes you laugh so it does spark emotion as well as informing you about the quality of other companies.   
 
 
 
- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? The used a fan favorite artist that was performing a hit song so it sparked emotion by showing consumers that an artist they like supports T-Mobile.  
 
 
 
3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? They used cultural attitudes by showing Drake performing and supporting the T-Mobile brand.  
 
 
 
4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25) 
- The ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly  

-The ability to think critically about media messages, no matter how credible their sources.   
 
 
5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck 

T-Mobile | "Restricted Bling" Super Bowl Ad – Extended Version | :60s TV Commercial 

Commerical