Group C Summary of the Guinness Made of More Case Study by Rupert https://padlet.com/hrah2008/bjaoh0mu04dt Post your group's summary of the case study here. en-us 2017-08-21 13:08:22 UTC 2017-08-24 10:56:52 UTC hello@padlet.com Guiness beer was sold in 150 different countries. However, due to the brand difference of demographic elements that huge cost was emerged as a problem. In order to solve these problems, that the company decided to develop a global approach. It was a campaign named “made of more”, which tried to deliver carve their own path. For example, they created TV commercial such as “The sapeurs”, “basetball” and “made of black.” Therefore it made a relevence between people’s life and Guiness. As a result, they acheived global objectives and got rewards. https://padlet.com/hrah2008/bjaoh0mu04dt/wish/182535116 2017-08-24 10:56:52 UTC https://padlet.com/hrah2008/bjaoh0mu04dt/wish/182535116