Group 6 (09.05.2022) by NPD Skills 2022 https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n INSTRUCTIONS: JUST CLICK ON + AND WORK AT THE TIME ON YOUR PERSONA... JUST WRITE IN OR YOU CAN ALSO ADD IMAGES, LINKS, TEXT, ETC. en-us 2022-05-04 13:43:51 UTC 2022-05-09 07:35:10 UTC hello@padlet.com https://padlet.net/icons/png/1f607.png Persona Exercise kamilaochedalska https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2169935295 2022-05-04 13:43:51 UTC https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2169935295 Case Study: New Food Ingredient “GOODY” kamilaochedalska https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2169935297 2022-05-04 13:43:51 UTC https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2169935297 Persona Instructions kamilaochedalska https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2169935300 - Read the “GOODY” case (5 min)
- Imagine the user of the a new food ingredient “GOODY”    
- Create your “real” persona (25 min)
   Describe:
- Personal characteristics - What type of person he/she is… (e.g. on a diet, stressed)
- Needs, motivations, goals – Why does he/she needs this product? (e.g. convenience)
- Feelings – How does she/he feels about this product? (e.g. excited, guilty)
- Key feature(s) of the product, developers need to consider in connection to persona? 
- Quote a persona, e.g. What he/she thinks about the product or why she/he needs it?
- Situations - When would he/she use the product?
]]> 2022-05-04 13:43:51 UTC https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2169935300 personal characteristics: martinazurli2 https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2175240751 - importance to a healthy lifestyle 
- elder person, due to nutty flavour (bitterness)- women in her 50-60s. Not so much time to cook/prepare
- she has not possibility to have regular lunch/dinner at the same place, same time... 
- messy diet, frequent unbalanced meals out
- she already include fruit and vegetables (accustomed to bitterness) 
- wealthy ]]> 2022-05-09 07:26:09 UTC https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2175240751 needs motivations and goals martinazurli2 https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2175246707 - food disorder (binge) --> overeating --> solve other relating problems 
- she would like to keep fit with something indulgent but healthy
- needs something quick
- she needs something to compensate the unhealthy diet she has with meals out
- take care of her family as well (husband, children...) 
- 
-]]> 2022-05-09 07:30:30 UTC https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2175246707 Feeling: martinazurli2 https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2175250187 - excited to try
- happy about the choice she made 
- optimistic, she thinks this product can solve her problems 
- she is motivated to read and understand and appreciate the product's benefits]]> 2022-05-09 07:33:09 UTC https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2175250187 Key features: martinazurli2 https://padlet.com/kamilaochedalska/bj8zkjvqwmgvq86n/wish/2175254784 - quick, practical ready to eat and carry 
- bitterness is counterbalanced with something sweet (fruit, dried fruit...) 

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