-start w report as this makes your presentation

-use a checklist w the brief

-mission statement

-simple overview

-consumer- mood board

-pestle- one point each- little amount of words as possible- underline key ones

-swot- 1-2 points- underline key ones

-porters- high or low- underline key ones

-current challenges

-any graphs that are relevant

-new challenges

-primary research- key questions from survey, key quotes from interview

-showing the creation- shown that it is possibe

-challenges- new

-new ideas for the challenges faced

-primary research- survey- more ppl the better, interview with someone who works for the brand

-key takeaways from the research

-bringing idea to life- making app, making website, mock ups of packaging etc.

-evaluation

-conclusion and self-reflection

do report then take out super key points to put on the presentation

do references on a word doc as you go

is research achievable in the time frame?

will your research bring a fresh insight into the topic?

does the topic match your career goals?

approach- mixed (both deductive and inductive) to understand and predict customer behaviour

strategy- action research, implementing

choice

time horizon

techniques

The goal is to achieve value innovation by offering unique products/services that makes the competition irrelevant.

Biggest risk is timing- people may not be ready or interested yet

-brainstorm innovative solutions

-validate your ideas

-develop a unique value proposition

-create a strategic plan

create- what factors should be created that the industry has never offered?

reduce- what factors should be reduced well below the industry standard?

eliminate- what factors should be eliminated that the industry has taken for granted?

what can i minimise

what can i remove

what can i increase

what can i develop

-creative lead at Jaded- Ryan O'Callaghan

-PR and communications executive at Odd Muse- Hannah Child

-Ryan takes inspo from vintage magazines, vinyls etc. as nostalgia is a good marketing tool

-Micro influencers will do whatever as they want to get bigger, Macro influencers have a loyal following so whatever they promote it will get a wider audience reach

-seems like a v good leader, informative, makes Dr. Martens seem like a good place to work

Holly Stirman- fashion designer

all of marketing team

-fashion and the LGBT+ community- talk about history of it, certain exhibitions i've been on- examples of people, things, movements

-creating relatable content, articles to draw in an individual customer, something topshop are lacking at the moment since becoming part of asos

Africa fashion- V&A

DIVA- V&A

Re:Imagining Musicals- V&A

REBEL- 30 years of London fashion- Design Museum

Beyond the Streets- Saatchi Gallery

1997 fashion big band- Palais Galliera

speak to morgan from the library- resources and ideas

google scholars

intervieing people?

presentation- visual, data, examples

make it visual

gay fashion

drag art

1. strongly disagree

2. disagree

3. neutral

4. agree

5. strongly agree

advantages

-simplicity- easy for respondents to understand and complete

-quantifiable-allows for the collection of quantifiable data that can be easily analysed

-versatility- can be used to measure a wide range of attitudes

-describe your role

-how long have you been in this role, what motivated you to pursue a career in...

-how do you define DEI within the context of ....

-can you provide example of how [name] integrates diversity and inclusivity into...

-can you share any metrics or feeback that highlight the impact of ..

-what challenges have you faced in implementing diversity and inclusivity into ....

discussing key topics

document key respondents

Donald Browne & Ryan Krein- co-founder at The Coded

good, cheap, fast model

new ideas being used in fashion to become more sustainable- new materials (pangia), technology, circular model (rental. repair)

ethical code of conduct- minimum wage compared to living wage

up to date sources- latest publications

-books

-academic reports

-articles

all from a scholar perspective

analysing research

abstract- what are the key points

google scholar- look at abstract to see if article is relevant

type in key words and read the articles- open the most relevant and up to date

select 3 abstracts and write a breif paragraph summarising the research question, data collected and key findings

include why you believe the article is relevant to your FMP

para-phrasing

summaries

is it purely academic, is it tied in with marketing etc.

finding me someone to interview- Darren Black

are there any people that come to mind when you think of LGBTQ+ in the fashion industry

talk with Darren Black- coversation about topics to help narrow it down a bit more

Drag art- where it is today, mainstream, whats made ti so popular, people like Chappel Roan

do you view drag art as a form of activism?

do you think drag art is important influence on the fashion industry?

can you tell me any big drag influences?

what do you think of drag kings?

-nearly half of lgbt pupils (45%)- including 64% of trans pupils- are bullied for being lgbt in britains schools.

-half of lgbt pupils hear homophobic slurs 'frequently' or 'often at school down from seven in ten in 2012.

is drag art becoming more mainstream?

do you know anything about the stonewall riots?

Do you think it is important that LGBTQIA+ history and topics should be taught in school?

Do you think the LGBTQIA+ community is still discriminated against today?

how would you define drag (no wrong answers!)

can you give an example of a fashion brand that uses drag artists in their campaign, as a brand ambassador etc.?

whats an example of drag you see in the media today?

drag history in the UK- gap in the research

what can UK drag culture learn US drag culture

professionalisation of drag culture

entertainment industry in US compared to the UK

drag queens used to be imperfect, DIY projects, drag now doesn't have the chance to be 'ugly' due to social media?

How can drag be commercialised better?

If a drag queen offered a makeup line would you buy?

If a drag queen was featured in ... would you watch?

However, we heard several critiques of some British production companies who paid touring US stars far more than the British drag acts who either performed as a support act or worked behind the scenes