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Sinclair, J. (1992). Globalisation and national culture: Structure, regulation and content in the advertising industry in Australia. CIRCIT. https://journals.sagepub.com/doi/abs/10.1177/1329878x9106200106

How to promote the global sales model while doing a good job in the glocalization of cultural cohesion is a topic worthy of in-depth study. Similarly, the brand also faces the challenge of balancing the relevance between the global image in advertising and the local culture (Banutu Gomez, 2012).

According to Sinclair (1991), it is very common that globalization forces brands to adopt marketing strategies to attract local markets. Brands use this strategy to maintain global consistency.

Coca Cola also incorporates local cultural symbols into its advertising to solve this problem. As far as Australia is concerned, the advertisements of the brand usually depict Australian cultural elements, such as the commonly used language "mates", pride Cultural Festival and football sports. However, as foster (2008) said, global brands often use local cultural symbols in the way of putting commercial interests above cultural authenticity. Therefore, it is necessary to study the visual cultural elements in their print ads in depth and rationally to verify the "global localization" of Coca Cola.

2.The second level:connotation, requires explaining the meaning of symbols and language, as well as their connection to local culture and emotions, and the cultural, historical, and social background of Australia.

3.The third level:myth/ideology, requires further analysis of how Coca Cola established its ideology and social power in cultural contexts.