Paula´s Portfolio by PAULA MERCADILLO PEREZ

Digital Marketing & E-Commerce

paulamercadillo — 2023-10-28 18:06:11 UTC

Luxury pet´s online store. We created a website for luxury items for dogs, doing also... e-mail marketing, social media, retail, google ads & google analytics.

Market Research

paulamercadillo — 2023-10-28 18:10:16 UTC

Market Research Project, we made an study, using qualitrix and SPSS to understand what are the most effective digital marketing channels driving customer engagement and sales for the accommodation/hospitality sector in the Portuguese market

Marketing Engineering & Analytics

paulamercadillo — 2023-10-28 18:13:08 UTC

We made an study for a supermarket to see, to understand their customer´s behaviour in oder to do a marketing campaign sucessfully. We used excel & SAS

Predictive Analytics Methods in Marketing

paulamercadillo — 2023-10-28 18:16:38 UTC

We made an study based on which kind of reaction/behaviour has ads on social media to their consumers.

We used SmartPLS

Business Intelligence for Hospitality & Tourism

paulamercadillo — 2023-10-28 18:20:51 UTC

This was part of course that I took in portuguese. We create a PowerBi that shows 2 hotels and how to improve their profitability thanks to our KPI´s and graphs

Brand Management

paulamercadillo — 2023-10-28 18:23:35 UTC

The studycase of Red Bull, everything as a brand

Social Network Analysis

paulamercadillo — 2023-10-28 18:29:41 UTC

This is the study in how european roads are connected to each other. Using gephi.

Experimental Design

paulamercadillo — 2023-10-28 18:36:21 UTC

Experimental Design project, studuying how do people react to Artificial Intelligence ? The effect of Gain, Losses on population, usign qualitrix and SPSS

Comunicación Integrada para el Marketing

paulamercadillo — 2023-10-28 18:41:50 UTC

This was one of my firts project at university, this project was for Integrated Communication for Marketing, where we created an app where you can sell battery wireless.

Marketing Político & Social

paulamercadillo — 2023-10-28 18:43:42 UTC

This project was for Social & Political Marketing, where we did a social campaign base the agenda 2030 where we want to reduce plastic use in local shops in Granada (Spain)

Investigación de Mercados I

paulamercadillo — 2023-10-28 18:50:21 UTC

This subject was my first Market Research experience, was a study about online platforms. Where we used google polls and SPSS

Creación de Empresas

paulamercadillo — 2023-10-28 18:54:58 UTC

This subject we create a travel agency, trying to make people to see the cities as locals and not tourist. Doing all the process as creating a new company in Spain.

Distribución Comercial

paulamercadillo — 2023-10-28 18:57:05 UTC

This project it´s about the market position of cash & carry in Spain.

paulamercadillo — 2023-10-28 19:02:34 UTC

This is a project about Geomarketing

paulamercadillo — 2023-10-28 19:03:56 UTC

Marketing Plan

Creation of a Hotel

paulamercadillo — 2023-10-28 19:06:30 UTC

As part of my participation in Australia´s Business Week, we create an Hotel, during a whole week we´ve been creating the business from scratch and last day we made a presentation with stands .

Human Resources - ERASMUS

paulamercadillo — 2023-10-28 19:12:04 UTC

This subject I took it in my Erasmus in Italy, in Florence´ University, and it was about how HR works in Google

paulamercadillo — 2023-10-28 19:21:20 UTC

Dirección Comercial II

paulamercadillo — 2023-10-29 18:31:04 UTC

This is a project that I made in italian, during my erasmus in Florence, we made an study about the Esselunga supermarket and understand how it was distributed, and where was the pasta located in them.