https://padlet.com/kristinmwalker/Bookmarks Made with an open mind en-us 2020-10-07 20:46:19 UTC 2020-10-08 00:21:59 UTC hello@padlet.com https://padlet.net/icons/png/1f3cb-2640.png kristinmwalker https://padlet.com/kristinmwalker/Bookmarks/wish/811856432 The makers of this product make a joke out of natural and normal bodily odors  and usings clever puns and naturally not wanting to smell, The consumer is going PERSUADED to at least try the product. There are in fact thousands of video reviews on the LUME Youtube channel already. By zoning in on the female target for this product of all ages "yoga scene" the targeted audiences is going crazy. Ny taking this low effort, Ywt creative Peripheral route of persuasion, The brand knows relatability goes a long way. It is like a trend I think. It wont wont last very long. I believe the NUMI brand's video advertisements are more popular than the brands actual marketing for money technique may eventually flounder. While laughing with friends  and sharing this advertisement. LUME knows that female hygiene has always been a embarrassing and somewhat private  psychological issue and no one wants to smell bad. So they already have a great marketing strategy. Make it hip and fun!]]> 2020-10-07 20:48:41 UTC https://padlet.com/kristinmwalker/Bookmarks/wish/811856432 kristinmwalker https://padlet.com/kristinmwalker/Bookmarks/wish/812168069 https://youtu.be/yw7cgxPQVSU]]> 2020-10-08 00:11:04 UTC https://padlet.com/kristinmwalker/Bookmarks/wish/812168069